Do it yourself (DIY) Audience in France
Do it yourself (DIY) has an estimated audience of 18,676,490 people in France. 54.8% are female, 45.2% are male, average age 45.7. Top regions: Occitanie, Auvergne-Rhône-Alpes, Île-de-France. Top brand affinities: Home improvement, Crafts, Handicraft, Harry Potter, Euphoria.
The average Do it yourself (DIY) fan in France is 45.7 years old, balanced, and lives primarily in Occitanie. The audience is concentrated in Occitanie, Auvergne-Rhône-Alpes, Île-de-France. Top brand affinities include Home improvement, Crafts, Handicraft, with strongest over-indexing on Home improvement (2.24× the country average). Demographically, the Do it yourself (DIY) audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Lifestyle cluster
Demographics of Do it yourself (DIY) fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 45.7 |
| Estimated audience size | 18,676,490 |
Audience persona
The typical Do it yourself (DIY) fan in France is balanced, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for Home improvement.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Occitanie | 1,678,124 | 1.04× |
| Auvergne-Rhône-Alpes | 1,544,361 | 0.7× |
| Île-de-France | 1,395,510 | 0.42× |
| Provence-Alpes-Côte d'Azur | 1,192,038 | 0.86× |
| Grand Est | 1,179,860 | 0.78× |
| Hauts-de-France | 1,134,753 | 0.69× |
| Nouvelle-Aquitaine | 1,088,507 | 0.66× |
| Normandy | 1,045,976 | 1.15× |
| Bourgogne-Franche-Comté | 852,812 | 1.13× |
| Centre-Val de Loire | 843,310 | 1.2× |
| Pays de la Loire | 736,363 | 0.71× |
| Brittany | 516,027 | 0.57× |
| Corsica | 254,250 | 3.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home improvement | 2.24× | Home & Garden |
| Crafts | 2.38× | Home & Garden |
| Handicraft | 2.23× | Home & Garden |
| Harry Potter | 1.55× | Movies & TV |
| Euphoria | 1.7× | Movies & TV |
| Sewing | 2.98× | Home & Garden |
| Pattern (sewing) | 4.62× | Home & Garden |
| Knitting | 3.06× | Home & Garden |
| Sewing machine | 4.07× | Home & Garden |
| La Redoute | 1.77× | Shopping |
| Cake | 2.14× | Food & Beverages |
| Organic product | 2.69× | Food & Beverages |
| Eating | 1.78× | Food & Beverages |
| Home décor products | 3.26× | Home & Garden |
| Maisons du Monde | 2.52× | Home & Garden |
| Natural product | 2.42× | Food & Beverages |
| Primark | 1.8× | Shopping |
| Yarn | 3.15× | Fashion & Accessoires |
| Veganism | 1.84× | Food & Beverages |
| Zero waste | 2.91× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 7.9 |
| Mindfulness | BALANCE | 1.89 |
| Community Orientation | OPEN | 1.61 |
| Indulgence | JOY | 1.5 |
| DIY Mentality | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 4.9% |
| France | 4.5% |
See Do it yourself (DIY) audiences in other countries
- Do it yourself (DIY) — Germany
- Do it yourself (DIY) — United States
- Do it yourself (DIY) — United Kingdom
- Do it yourself (DIY) — Italy
- Do it yourself (DIY) — Spain
- Do it yourself (DIY) — Brazil
- Do it yourself (DIY) — Japan
- Do it yourself (DIY) — South Korea
- Do it yourself (DIY) — India
- Do it yourself (DIY) — Canada
- Do it yourself (DIY) — Mexico
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Do it yourself (DIY) have in France?
Do it yourself (DIY) has an estimated audience of 18,676,490 people in France, concentrated in Occitanie and Auvergne-Rhône-Alpes.
What is the gender split and age of Do it yourself (DIY) fans?
54.8% of Do it yourself (DIY) fans are female, 45.2% are male, with an average age of 45.7 years.
Which brands do Do it yourself (DIY) fans like most?
Do it yourself (DIY) fans show strongest brand affinity for Home improvement (2.24×), Crafts (2.38×), and Handicraft (2.23×) over the country average.
Where do Do it yourself (DIY) fans live in France?
Do it yourself (DIY) fans in France are most concentrated in Occitanie (reach 1,678,124), Auvergne-Rhône-Alpes (reach 1,544,361), and Île-de-France (reach 1,395,510). These three regions account for the largest share of the active audience.
What other brands do Do it yourself (DIY) fans also like?
Beyond Do it yourself (DIY) itself, the audience over-indexes on Crafts (2.38×), Handicraft (2.23×), Harry Potter (1.55×), and Euphoria (1.7×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Do it yourself (DIY). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.