La Redoute Target Market in France
La Redoute has an estimated audience of 11,940,494 people in France. 70.2% are female, 29.8% are male, average age 40.4. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: Primark, Deco, vertbaudet, Maisons du Monde, Linens.
The average La Redoute fan in France is 40.4 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include Primark, Deco, vertbaudet, with strongest over-indexing on Primark (1.8× the country average). Demographically, the La Redoute audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Design Affinity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Fashion
Customer demographics of La Redoute
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 40.4 |
| Estimated audience size | 11,940,494 |
Audience persona
The typical La Redoute fan in France is more female, around 40.4 years old, with strong Design Affinity tendencies and a notable affinity for Primark.
La Redoute customers by region in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~2M | 0.87× |
| Auvergne-Rhône-Alpes | ~1.5M | 1.02× |
| Nouvelle-Aquitaine | ~1M | 1.14× |
| Occitanie | ~1M | 1.01× |
| Hauts-de-France | ~1M | 0.93× |
| Provence-Alpes-Côte d'Azur | ~900K | 0.99× |
| Pays de la Loire | ~700K | 1.11× |
| Grand Est | ~700K | 0.75× |
| Brittany | ~600K | 1.07× |
| Normandy | ~600K | 0.95× |
| Bourgogne-Franche-Comté | ~400K | 0.9× |
| Centre-Val de Loire | ~400K | 0.96× |
| Corsica | ~80K | 1.3× |
Top brand affinities of the La Redoute audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Primark | 1.8× | Shopping |
| Deco | 1.65× | Home & Garden |
| vertbaudet | 1.94× | Fashion & Accessoires |
| Maisons du Monde | 1.94× | Home & Garden |
| Linens | 1.69× | Home & Garden |
| Decoration | 1.79× | Home & Garden |
| Architecture & Design | 1.78× | Business & Career |
| Pimkie | 2.21× | Shopping |
| E.Leclerc | 1.53× | Shopping |
| Louis Vuitton | 1.5× | Fashion & Accessoires |
| Claudie Pierlot | 2.15× | Fashion & Accessoires |
| Promod | 1.57× | Fashion & Accessoires |
| Zara | 1.62× | Shopping |
| Printemps | 1.85× | Fashion & Accessoires |
| Stradivarius | 1.77× | Shopping |
| Hermès | 1.52× | Fashion & Accessoires |
| Child development | 2.19× | Business & Career |
| Petit Bateau | 1.73× | Fashion & Accessoires |
| Vanessa Bruno | 2.04× | Fashion & Accessoires |
| Home Design | 1.61× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.23 |
| Individualism | JOY | 1.11 |
| Creativity | OPEN | 1.04 |
| Pet Ownership | JOY | 1.02 |
| Healthy Lifestyle | BALANCE | 1 |
| Extroversion | THRILL | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 50.3% |
| Spain | 9.5% |
| Italy | 7.9% |
See La Redoute audiences in other countries
More Fashion audiences in France
- AliExpress (12,555,098)
- H&M (10,787,549)
- Primark (9,880,239)
- Zara (5,400,298)
- Mango (4,894,223)
Frequently asked questions
Who is La Redoute's target market in France?
La Redoute's target market in France covers an estimated 11,940,494 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of La Redoute customers?
70.2% of the La Redoute audience are female, 29.8% are male, with an average age of 40.4 years.
Which brands do La Redoute fans like most?
La Redoute fans show strongest brand affinity for Primark (1.8×), Deco (1.65×), and vertbaudet (1.94×) over the country average.
Where do La Redoute fans live in France?
La Redoute fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~1.5M), and Nouvelle-Aquitaine (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do La Redoute fans also like?
Beyond La Redoute itself, the audience over-indexes on Deco (1.65×), vertbaudet (1.94×), Maisons du Monde (1.94×), and Linens (1.69×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for La Redoute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.