A data profile of the people who buy, follow and care about La Redoute in France — modelled from more than twelve digital signal sources. La Redoute has an estimated audience of 11,977,842 people in France.
The average La Redoute fan in France is 40.4 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Primark, Deco, vertbaudet, with strongest over-indexing on Primark (1.8× the country average).
Demographically, the La Redoute audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Design Affinity, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical La Redoute fan in France is more female, around 40.4 years old, with strong Design Affinity tendencies and a notable affinity for Primark.
The key figures that characterise the La Redoute profile in France.
70.2% are female, 29.8% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 40.4 |
| Estimated audience size | 11,977,842 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 24% |
Where the La Redoute audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Corsica | ~80K | 1.30× | |
| 02 | Nouvelle-Aquitaine | ~1M | 1.14× | |
| 03 | Pays de la Loire | ~700K | 1.11× | |
| 04 | Brittany | ~600K | 1.07× | |
| 05 | Auvergne-Rhône-Alpes | ~1.5M | 1.02× | |
| 06 | Occitanie | ~1M | 1.01× | |
| 07 | Provence-Alpes-Côte d'Azur | ~900K | 0.99× | |
| 08 | Centre-Val de Loire | ~400K | 0.96× | |
| 09 | Normandy | ~600K | 0.95× | |
| 10 | Hauts-de-France | ~1M | 0.93× | |
| 11 | Bourgogne-Franche-Comté | ~400K | 0.90× | |
| 12 | Île-de-France | ~2M | 0.87× | |
| 13 | Grand Est | ~700K | 0.75× |
The strongest cross-interests of the La Redoute audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pimkie | Shopping | 2.21× | ||
| 02 | Child development | Business & Career | 2.19× | ||
| 03 | Claudie Pierlot | Fashion & Accessoires | 2.15× | ||
| 04 | Vanessa Bruno | Fashion & Accessoires | 2.04× | ||
| 05 | vertbaudet | Fashion & Accessoires | 1.94× | ||
| 06 | Maisons du Monde | Home & Garden | 1.94× | ||
| 07 | Printemps | Fashion & Accessoires | 1.85× | ||
| 08 | Primark | Shopping | 1.80× | ||
| 09 | Decoration | Home & Garden | 1.79× | ||
| 10 | Architecture & Design | Business & Career | 1.78× | ||
| 11 | Stradivarius | Shopping | 1.77× | ||
| 12 | Petit Bateau | Fashion & Accessoires | 1.73× | ||
| 13 | Linens | Home & Garden | 1.69× | ||
| 14 | Deco | Home & Garden | 1.65× | ||
| 15 | Zara | Shopping | 1.62× | ||
| 16 | Le Bon Marché | Shopping | 1.59× | ||
| 17 | Promod | Fashion & Accessoires | 1.57× | ||
| 18 | E.Leclerc | Shopping | 1.53× | ||
| 19 | Hermès | Fashion & Accessoires | 1.52× | ||
| 20 | Louis Vuitton | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.23× | |
| Individualism | JOY | 1.11× | |
| Creativity | OPEN | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.62× | |
| Risk Appetite | THRILL | 0.74× | |
| Career Orientation | POWER | 0.77× |
La Redoute's target market in France covers an estimated 11,977,842 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
70.2% of the La Redoute audience are female, 29.8% are male, with an average age of 40.4 years.
La Redoute fans show strongest brand affinity for Primark (1.8×), Deco (1.65×), and vertbaudet (1.94×) over the country average.
La Redoute fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~1.5M), and Nouvelle-Aquitaine (reach ~1M). These three regions account for the largest share of the active audience.
Beyond La Redoute itself, the audience over-indexes on Deco (1.65×), vertbaudet (1.94×), Maisons du Monde (1.94×), and Linens (1.69×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for La Redoute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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