Rascasse Audience Intelligence

Claudie Pierlot Target Market in France

A data profile of the people who buy, follow and care about Claudie Pierlot in France — modelled from more than twelve digital signal sources. Claudie Pierlot has an estimated audience of 3,093,647 people in France.

The average Claudie Pierlot fan in France is 36.9 years old, more female, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.

Top brand affinities include La Redoute, Primark, Lidl, with strongest over-indexing on La Redoute (2.02× the country average).

Demographically, the Claudie Pierlot audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Design Affinity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Claudie Pierlot fan in France is more female, around 36.9 years old, with strong Design Affinity tendencies and a notable affinity for La Redoute.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Claudie Pierlot profile in France.

Audience size
3.1M
in France
Gender
69.0%
31.0% male
Age
36.9
average years
Country rank
#1388
Brand in France
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Claudie Pierlot

69.0% are female, 31.0% are male, average age 36.9.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for Claudie Pierlot audience in France
MetricValue
Female69.0%
Male31.0%
Average age36.9
Estimated audience size3,093,647
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Claudie Pierlot audience in France
Age bracketShare%
16-1922%
20-2926%
30-3919%
40-4918%
50+15%
Fig. 04

Worldwide distribution

76.3%

of the worldwide Claudie Pierlot audience comes from France.

Worldwide audience distribution share by country for Claudie Pierlot
CountryShare
France76.3%
Belgium9.1%
Switzerland7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Claudie Pierlot audience in France is strongest.

Fig. 05

Top regions by affinity

Claudie Pierlot customers by region in France
#RegionReachAffinity×
01Île-de-France~1M1.91×
02Corsica~20K1.29×
03Provence-Alpes-Côte d'Azur~300K1.22×
04Auvergne-Rhône-Alpes~400K1.13×
05Occitanie~300K0.96×
06Grand Est~200K0.96×
07Nouvelle-Aquitaine~300K0.93×
08Normandy~100K0.89×
09Hauts-de-France~200K0.84×
10Brittany~100K0.81×
11Centre-Val de Loire~90K0.75×
12Pays de la Loire~100K0.74×
13Bourgogne-Franche-Comté~70K0.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Claudie Pierlot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Claudie Pierlot audience
#·InterestCategoryAffinity×
01sandroFashion & Accessoires3.25×
02Child developmentBusiness & Career3.02×
03PimkieShopping2.95×
04Vanessa BrunoFashion & Accessoires2.76×
05Maisons du MondeHome & Garden2.49×
06Architecture & DesignBusiness & Career2.43×
07DecorationHome & Garden2.32×
08StradivariusShopping2.27×
09PrimarkShopping2.20×
10vertbaudetFashion & Accessoires2.18×
11Home DesignHome & Garden2.11×
12DecoHome & Garden2.04×
13La RedouteShopping2.02×
14E.LeclercShopping1.82×
15SephoraShopping1.68×
16LidlShopping1.65×
17SunTravel & Leisure1.62×
18KiabiFashion & Accessoires1.60×
19AldiShopping1.56×
20EtamFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Claudie Pierlot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Claudie Pierlot audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.37×
IndividualismJOY1.09×
Pet OwnershipJOY1.07×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Claudie Pierlot audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.42×
SpiritualityBALANCE0.51×
Risk AppetiteTHRILL0.65×
1.00× baseline
Section 06

Frequently asked questions

01

Who is Claudie Pierlot's target market in France?

Claudie Pierlot's target market in France covers an estimated 3,093,647 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of Claudie Pierlot customers?

69.0% of the Claudie Pierlot audience are female, 31.0% are male, with an average age of 36.9 years.

03

Which brands do Claudie Pierlot fans like most?

Claudie Pierlot fans show strongest brand affinity for La Redoute (2.02×), Primark (2.2×), and Lidl (1.65×) over the country average.

04

Where do Claudie Pierlot fans live in France?

Claudie Pierlot fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~400K), and Provence-Alpes-Côte d'Azur (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Claudie Pierlot fans also like?

Beyond Claudie Pierlot itself, the audience over-indexes on Primark (2.2×), Lidl (1.65×), Deco (2.04×), and Maisons du Monde (2.49×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for Claudie Pierlot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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