A data profile of the people who buy, follow and care about Deco in France — modelled from more than twelve digital signal sources. Deco has an estimated audience of 8,276,101 people in France.
The average Deco fan in France is 40.5 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (385.21× the country average).
Demographically, the Deco audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Deco fan in France is more female, around 40.5 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Deco profile in France.
70.9% are female, 29.1% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 40.5 |
| Estimated audience size | 8,276,101 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Deco audience comes from France.
| Country | Share |
|---|---|
| France | 10.7% |
| Spain | 10.2% |
| United States | 6.8% |
Where the Deco audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nouvelle-Aquitaine | ~800K | 1.11× | |
| 02 | Brittany | ~400K | 1.10× | |
| 03 | Pays de la Loire | ~500K | 1.08× | |
| 04 | Île-de-France | ~1.5M | 1.07× | |
| 05 | Occitanie | ~800K | 1.07× | |
| 06 | Normandy | ~400K | 1.06× | |
| 07 | Auvergne-Rhône-Alpes | ~1M | 1.05× | |
| 08 | Provence-Alpes-Côte d'Azur | ~600K | 1.01× | |
| 09 | Hauts-de-France | ~700K | 0.97× | |
| 10 | Grand Est | ~600K | 0.96× | |
| 11 | Centre-Val de Loire | ~300K | 0.96× | |
| 12 | Bourgogne-Franche-Comté | ~300K | 0.92× | |
| 13 | Corsica | ~30K | 0.75× |
The strongest cross-interests of the Deco audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 395.50× | ||
| 02 | Love & Sex | Kids & Family | 385.21× | ||
| 03 | Christmas Gift | Kids & Family | 51.66× | ||
| 04 | Christmas tree | Kids & Family | 44.28× | ||
| 05 | Girl power | Politics & Society | 25.83× | ||
| 06 | Breast Cancer awareness | Health | 23.99× | ||
| 07 | Sexology | Kids & Family | 15.88× | ||
| 08 | Sustainable products | Politics & Society | 15.63× | ||
| 09 | Christmas lights | Home & Garden | 13.55× | ||
| 10 | Kitchen garden | Home & Garden | 11.57× | ||
| 11 | Dentistry | Business & Career | 8.25× | ||
| 12 | Zoom lens | Technology & Electronics | 7.90× | ||
| 13 | Hormone | Health | 6.88× | ||
| 14 | Broadcasting of sports events | Movies & TV | 5.18× | ||
| 15 | Conforama | Home & Garden | 2.54× | ||
| 16 | Renovation | Home & Garden | 2.15× | ||
| 17 | IKEA | Home & Garden | 1.85× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.72× | ||
| 19 | Furniture | Home & Garden | 1.66× | ||
| 20 | Home improvement | Home & Garden | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 4.68× | |
| Design Affinity | PREMIUM | 1.89× | |
| Patriotism | CONSERVATISM | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Social Media Usage | JOY | 0.92× | |
| Risk Appetite | THRILL | 0.96× |
Deco has an estimated audience of 8,276,101 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
70.9% of Deco fans are female, 29.1% are male, with an average age of 40.5 years.
Deco fans show strongest brand affinity for Love & Sex (385.21×), Christmas Gift (51.66×), and Christmas tree (44.28×) over the country average.
Deco fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~1M), and Nouvelle-Aquitaine (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Deco itself, the audience over-indexes on Christmas Gift (51.66×), Christmas tree (44.28×), Girl power (25.83×), and Breast Cancer awareness (23.99×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Deco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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