Deco Audience in France
Deco has an estimated audience of 8,276,101 people in France. 70.9% are female, 29.1% are male, average age 40.5. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: Conforama, Happiness, Renovation, Do it yourself (DIY), IKEA.
The average Deco fan in France is 40.5 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include Conforama, Happiness, Renovation, with strongest over-indexing on Conforama (3.1× the country average). Demographically, the Deco audience skews more female with an average age of 40.5, and over-indexes on personality traits such as DIY Mentality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Soccer
Demographics of Deco fans
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 40.5 |
| Estimated audience size | 8,276,101 |
Audience persona
The typical Deco fan in France is more female, around 40.5 years old, with strong DIY Mentality tendencies and a notable affinity for Conforama.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,583,902 | 1.07× |
| Auvergne-Rhône-Alpes | 1,025,476 | 1.05× |
| Nouvelle-Aquitaine | 811,277 | 1.11× |
| Occitanie | 768,270 | 1.07× |
| Hauts-de-France | 708,137 | 0.97× |
| Grand Est | 641,437 | 0.96× |
| Provence-Alpes-Côte d'Azur | 618,126 | 1.01× |
| Pays de la Loire | 499,657 | 1.09× |
| Brittany | 444,365 | 1.1× |
| Normandy | 427,557 | 1.06× |
| Bourgogne-Franche-Comté | 306,766 | 0.92× |
| Centre-Val de Loire | 298,178 | 0.96× |
| Corsica | 25,919 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Conforama | 3.1× | Home & Garden |
| Happiness | 1.8× | Health |
| Renovation | 1.93× | Home & Garden |
| Do it yourself (DIY) | 1.51× | Home & Garden |
| IKEA | 1.73× | Home & Garden |
| Furniture | 1.55× | Home & Garden |
| Hairstyle | 1.93× | Beauty & Wellness |
| Lidl | 1.6× | Shopping |
| Spas | 1.68× | Beauty & Wellness |
| Brico Dépôt | 1.6× | Shopping |
| La Redoute | 1.64× | Shopping |
| Maisons du Monde | 2.48× | Home & Garden |
| Skirt | 2.23× | Fashion & Accessoires |
| Castorama | 1.53× | Shopping |
| Desserts | 1.75× | Food & Beverages |
| Plumbing | 1.98× | Home & Garden |
| Hat | 2.12× | Fashion & Accessoires |
| American Vintage | 4.22× | Fashion & Accessoires |
| vertbaudet | 2.19× | Fashion & Accessoires |
| Electronic funds transfer | 1.92× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.51 |
| Mindfulness | BALANCE | 1.5 |
| Design Affinity | PREMIUM | 1.44 |
| Extroversion | THRILL | 1.23 |
| Creativity | OPEN | 1.21 |
| Price Sensitivity | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 10.8% |
| Spain | 10.3% |
| United States | 6.9% |
See Deco audiences in other countries
More Soccer audiences in France
- Paris Saint-Germain (22,094,719)
- Real Madrid C.F. (12,781,353)
- Ligue 1 (11,848,769)
- UEFA Champions League (10,361,961)
- Olympique de Marseille (9,530,503)
Frequently asked questions
How many fans does Deco have in France?
Deco has an estimated audience of 8,276,101 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Deco fans?
70.9% of Deco fans are female, 29.1% are male, with an average age of 40.5 years.
Which brands do Deco fans like most?
Deco fans show strongest brand affinity for Conforama (3.1×), Happiness (1.8×), and Renovation (1.93×) over the country average.
Where do Deco fans live in France?
Deco fans in France are most concentrated in Île-de-France (reach 1,583,902), Auvergne-Rhône-Alpes (reach 1,025,476), and Nouvelle-Aquitaine (reach 811,277). These three regions account for the largest share of the active audience.
What other brands do Deco fans also like?
Beyond Deco itself, the audience over-indexes on Happiness (1.8×), Renovation (1.93×), Do it yourself (DIY) (1.51×), and IKEA (1.73×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Deco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.