A data profile of the people who buy, follow and care about Do it yourself (DIY) in Spain — modelled from more than twelve digital signal sources. Do it yourself (DIY) has an estimated audience of 10,436,265 people in Spain.
The average Do it yourself (DIY) fan in Spain is 47.2 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Semi-detached, Heat pump, District heating, with strongest over-indexing on Semi-detached (24.56× the country average).
Demographically, the Do it yourself (DIY) audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Design Affinity, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Do it yourself (DIY) fan in Spain is more female, around 47.2 years old, with strong Design Affinity tendencies and a notable affinity for Semi-detached.
The key figures that characterise the Do it yourself (DIY) profile in Spain.
58.9% are female, 41.1% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 47.2 |
| Estimated audience size | 10,436,265 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 36% |
of the worldwide Do it yourself (DIY) audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 4.9% |
| France | 4.5% |
Where the Do it yourself (DIY) audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Region of Murcia | ~400K | 1.16× | |
| 02 | Castile and León | ~500K | 1.05× | |
| 03 | Canary Islands | ~500K | 1.03× | |
| 04 | Galicia | ~500K | 1.01× | |
| 05 | Basque Autonomous Country | ~400K | 1.01× | |
| 06 | Comunidad Valenciana | ~1M | 0.95× | |
| 07 | Andalusia | ~2M | 0.93× | |
| 08 | Catalonia | ~1.5M | 0.93× | |
| 09 | Community of Madrid | ~1.5M | 0.92× |
The strongest cross-interests of the Do it yourself (DIY) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | District heating | Home & Garden | 29.44× | ||
| 02 | Semi-detached | Home & Garden | 24.56× | ||
| 03 | Safe | Home & Garden | 19.30× | ||
| 04 | Radiator (heating) | Home & Garden | 17.20× | ||
| 05 | Heat pump | Home & Garden | 13.83× | ||
| 06 | Radiator | Home & Garden | 13.75× | ||
| 07 | Health system | Health | 8.85× | ||
| 08 | Cutting tool (machining) | Home & Garden | 6.91× | ||
| 09 | Retirement age | Business & Career | 6.76× | ||
| 10 | Hand tool | Home & Garden | 5.65× | ||
| 11 | Recreational fishing | Sports | 5.61× | ||
| 12 | Adult education | Business & Career | 5.60× | ||
| 13 | Fishing reel | Sports | 4.86× | ||
| 14 | Rural tourism | Travel & Leisure | 2.39× | ||
| 15 | Home improvement | Home & Garden | 2.14× | ||
| 16 | Harry Potter | Movies & TV | 1.80× | ||
| 17 | Handicraft | Home & Garden | 1.78× | ||
| 18 | Movies | Movies & TV | 1.66× | ||
| 19 | Home and garden | Home & Garden | 1.58× | ||
| 20 | Design | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.71× | |
| Pet Ownership | JOY | 1.64× | |
| Quality Awareness | PREMIUM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.53× | |
| Community Orientation | OPEN | 0.56× | |
| Need for Security | CONSERVATISM | 0.64× |
Do it yourself (DIY) has an estimated audience of 10,436,265 people in Spain, concentrated in Andalusia and Catalonia.
58.9% of Do it yourself (DIY) fans are female, 41.1% are male, with an average age of 47.2 years.
Do it yourself (DIY) fans show strongest brand affinity for Semi-detached (24.56×), Heat pump (13.83×), and District heating (29.44×) over the country average.
Do it yourself (DIY) fans in Spain are most concentrated in Andalusia (reach ~2M), Catalonia (reach ~1.5M), and Community of Madrid (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Do it yourself (DIY) itself, the audience over-indexes on Heat pump (13.83×), District heating (29.44×), Hand tool (5.65×), and Health system (8.85×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Do it yourself (DIY). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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