Do it yourself (DIY) Audience in Spain
Do it yourself (DIY) has an estimated audience of 10,436,265 people in Spain. 58.9% are female, 41.1% are male, average age 47.2. Top regions: Region of Murcia, Andalusia, Castile and León. Top brand affinities: Semi-detached, Heat pump, District heating, Hand tool, Health system.
The average Do it yourself (DIY) fan in Spain is 47.2 years old, more female, and lives primarily in Region of Murcia. The audience is concentrated in Region of Murcia, Andalusia, Castile and León. Top brand affinities include Semi-detached, Heat pump, District heating, with strongest over-indexing on Semi-detached (24.56× the country average). Demographically, the Do it yourself (DIY) audience skews more female with an average age of 47.2, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Lifestyle cluster
Demographics of Do it yourself (DIY) fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 47.2 |
| Estimated audience size | 10,436,265 |
Audience persona
The typical Do it yourself (DIY) fan in Spain is more female, around 47.2 years old, with strong DIY Mentality tendencies and a notable affinity for Semi-detached.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Region of Murcia | 900,530 | 2.52× |
| Andalusia | 719,726 | 0.35× |
| Castile and León | 679,708 | 1.49× |
| Canary Islands | 658,753 | 1.27× |
| Comunidad Valenciana | 639,136 | 0.55× |
| Catalonia | 592,866 | 0.31× |
| Galicia | 539,589 | 1.11× |
| Community of Madrid | 512,966 | 0.29× |
| Basque Autonomous Country | 437,388 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Semi-detached | 24.56× | Home & Garden |
| Heat pump | 13.83× | Home & Garden |
| District heating | 29.44× | Home & Garden |
| Hand tool | 5.65× | Home & Garden |
| Health system | 8.85× | Health |
| Movies | 1.66× | Movies & TV |
| Home improvement | 2.14× | Home & Garden |
| Radiator | 13.75× | Home & Garden |
| Design | 1.54× | Home & Garden |
| Fishing reel | 4.86× | Sports |
| Recreational fishing | 5.61× | Sports |
| Safe | 19.3× | Home & Garden |
| Home and garden | 1.58× | Home & Garden |
| Radiator (heating) | 17.2× | Home & Garden |
| Harry Potter | 1.8× | Movies & TV |
| Adult education | 5.6× | Business & Career |
| Cutting tool (machining) | 6.91× | Home & Garden |
| Rural tourism | 2.39× | Travel & Leisure |
| Handicraft | 1.78× | Home & Garden |
| Retirement age | 6.76× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.54 |
| Design Affinity | PREMIUM | 1.34 |
| Community Orientation | OPEN | 1.19 |
| Creativity | OPEN | 1.15 |
| Luxury Orientation | PREMIUM | 1.11 |
| Pet Ownership | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 4.9% |
| France | 4.5% |
See Do it yourself (DIY) audiences in other countries
- Do it yourself (DIY) — Germany
- Do it yourself (DIY) — United States
- Do it yourself (DIY) — United Kingdom
- Do it yourself (DIY) — France
- Do it yourself (DIY) — Italy
- Do it yourself (DIY) — Brazil
- Do it yourself (DIY) — Japan
- Do it yourself (DIY) — South Korea
- Do it yourself (DIY) — India
- Do it yourself (DIY) — Canada
- Do it yourself (DIY) — Mexico
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Do it yourself (DIY) have in Spain?
Do it yourself (DIY) has an estimated audience of 10,436,265 people in Spain, concentrated in Region of Murcia and Andalusia.
What is the gender split and age of Do it yourself (DIY) fans?
58.9% of Do it yourself (DIY) fans are female, 41.1% are male, with an average age of 47.2 years.
Which brands do Do it yourself (DIY) fans like most?
Do it yourself (DIY) fans show strongest brand affinity for Semi-detached (24.56×), Heat pump (13.83×), and District heating (29.44×) over the country average.
Where do Do it yourself (DIY) fans live in Spain?
Do it yourself (DIY) fans in Spain are most concentrated in Region of Murcia (reach 900,530), Andalusia (reach 719,726), and Castile and León (reach 679,708). These three regions account for the largest share of the active audience.
What other brands do Do it yourself (DIY) fans also like?
Beyond Do it yourself (DIY) itself, the audience over-indexes on Heat pump (13.83×), District heating (29.44×), Hand tool (5.65×), and Health system (8.85×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Do it yourself (DIY). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.