Home and garden Audience in Spain
Home and garden has an estimated audience of 17,847,672 people in Spain. 60.8% are female, 39.2% are male, average age 42.6. Top brand affinities: Singer-songwriter, Sports nutrition, Iberia (airline), Oncology, Brico Dépôt.
Top brand affinities include Singer-songwriter, Sports nutrition, Iberia (airline), with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Home and garden audience skews more female with an average age of 42.6, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Category: Home & Garden · Type: Topic · Subtype: Lifestyle cluster
Demographics of Home and garden fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 42.6 |
| Estimated audience size | 17,847,672 |
Audience persona
The typical Home and garden fan in Spain is more female, around 42.6 years old, with strong DIY Mentality tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Sports nutrition | 7.93× | Food & Beverages |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Oncology | 5.64× | Health |
| Brico Dépôt | 2.3× | Shopping |
| 1.62× | Internet & Social Media | |
| Aldi | 1.91× | Shopping |
| Pastry | 2.09× | Food & Beverages |
| Home improvement | 1.56× | Home & Garden |
| Do it yourself (DIY) | 1.58× | Home & Garden |
| TripAdvisor | 1.95× | Travel & Leisure |
| Home Appliances | 1.57× | Home & Garden |
| Flower | 1.58× | Home & Garden |
| Reggaeton | 1.63× | Music & Radio |
| Renovation | 1.58× | Home & Garden |
| MSN | 1.58× | News |
| Track and field | 1.85× | Sports |
| Livemusic | 1.95× | Music & Radio |
| Subscription business model | 1.76× | Shopping |
| CAC 40 | 1.58× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.41 |
| Design Affinity | PREMIUM | 1.24 |
| Travelling | THRILL | 1.16 |
| Price Sensitivity | PREMIUM | 1.16 |
| Indulgence | JOY | 1.13 |
| Creativity | OPEN | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| Japan | 5.9% |
| China | 5.0% |
See Home and garden audiences in other countries
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Home and garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.