Home and garden Audience in United States

Home and garden logo

Home and garden has an estimated audience of 139,057,884 people in United States. 58.2% are female, 41.8% are male, average age 39.3. Top regions: California, Texas, New York. Top brand affinities: UK garage, Stamp collecting, Isometric exercise, Meals on Wheels, Embroidery Library.

The average Home and garden fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include UK garage, Stamp collecting, Isometric exercise, with strongest over-indexing on UK garage (4.24× the country average). Demographically, the Home and garden audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Lifestyle cluster

Demographics of Home and garden fans

Demographic split for Home and garden audience in United States
MetricValue
Female58.2%
Male41.8%
Average age39.3
Estimated audience size139,057,884

Audience persona

The typical Home and garden fan in United States is more female, around 39.3 years old, with strong Price Sensitivity tendencies and a notable affinity for UK garage.

Top regions in United States

Top regions ranked by reach for Home and garden in United States
RegionReachAffinity
California14,401,7760.94×
Texas13,229,9421.11×
New York8,636,5461.11×
Florida8,181,7730.87×
Pennsylvania5,620,5691.2×
North Carolina5,451,2611.3×
Ohio5,232,7371.22×
Michigan4,538,7961.25×
Georgia4,331,2341.01×
Illinois4,222,3980.91×
New Jersey3,871,8171.09×
Virginia3,491,5281.03×
Arizona3,250,7531.14×
Washington2,925,8371.05×
Massachusetts2,788,4361.02×
Tennessee2,693,4960.97×
Indiana2,590,4251.02×
Missouri2,494,0691.11×
Maryland2,277,8170.95×
Alabama2,169,7821.12×
South Carolina2,145,5941.03×
Minnesota2,060,2571.03×
Colorado1,984,9730.91×
Wisconsin1,889,1970.9×
Kentucky1,783,1001.02×
Oregon1,670,5511.05×
Connecticut1,651,1261.18×
Oklahoma1,622,0031.05×
Louisiana1,430,3770.8×
Mississippi1,191,6651.04×
Arkansas1,041,0120.91×
Utah978,3230.79×
Iowa948,9120.83×
Kansas938,9650.86×
Nevada878,8710.65×
Idaho772,1951.11×
Nebraska674,6850.97×
New Mexico552,7210.79×
Maine508,4631.02×
West Virginia491,8870.76×
New Hampshire459,3350.84×
Vermont441,0902.58×
Hawaii433,9160.73×
Washington, District of Columbia404,8890.97×
Rhode Island365,2700.83×
Delaware338,7940.88×
Montana328,0610.85×
North Dakota246,7430.86×
Alaska229,0710.77×
Wyoming198,9540.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home and garden audience
BrandAffinityCategory
UK garage4.24×Music & Radio
Stamp collecting1.72×Home & Garden
Isometric exercise3.11×Sports
Meals on Wheels1.66×Food & Beverages
Embroidery Library3.82×Home & Garden
Lebanese cuisine1.56×Food & Beverages
Certified diabetes educator2.46×Business & Career
Wedding Favors shop12.59×Kids & Family
Ludo (board game)1.72×Games
Albany County, New York1.62×Travel & Leisure
Software widget1.98×Technology & Electronics
Emilio Estefan1.86×Music & Radio
Buckhannon, West Virginia2.71×Travel & Leisure
Metro Iztapalapa4.04×Travel & Leisure
Voltron: Legendary Defender1.59×Movies & TV
JC Whitney1.57×Shopping
ABC15 Arizona2.79×Movies & TV
La Provence2.04×News
Saxophone technique1.93×Music & Radio
Mojinos Escozíos18.9×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home and garden audience
TraitClusterScore
Price SensitivityPREMIUM1.22
Quality AwarenessPREMIUM1.17
Design AffinityPREMIUM1.11
SustainabilityBALANCE1.04
Pet OwnershipJOY0.97
DIY MentalityTHRILL0.95

Worldwide distribution

Worldwide audience distribution share by country for Home and garden
CountryShare
United States19.0%
Japan5.9%
China5.0%

See Home and garden audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Home and garden have in United States?

Home and garden has an estimated audience of 139,057,884 people in United States, concentrated in California and Texas.

What is the gender split and age of Home and garden fans?

58.2% of Home and garden fans are female, 41.8% are male, with an average age of 39.3 years.

Which brands do Home and garden fans like most?

Home and garden fans show strongest brand affinity for UK garage (4.24×), Stamp collecting (1.72×), and Isometric exercise (3.11×) over the country average.

Where do Home and garden fans live in United States?

Home and garden fans in United States are most concentrated in California (reach 14,401,776), Texas (reach 13,229,942), and New York (reach 8,636,546). These three regions account for the largest share of the active audience.

What other brands do Home and garden fans also like?

Beyond Home and garden itself, the audience over-indexes on Stamp collecting (1.72×), Isometric exercise (3.11×), Meals on Wheels (1.66×), and Embroidery Library (3.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home and garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.