Refinery29 Audience in United States
Refinery29 has an estimated audience of 446,508 people in United States. 82.0% are female, 18.0% are male, average age 31.3. Top regions: California, New York, Texas. Top brand affinities: Shopping and fashion, Sports and outdoors, Arts and music, Business and industry, Family and relationships.
The average Refinery29 fan in United States is 31.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Shopping and fashion, Sports and outdoors, Arts and music, with strongest over-indexing on Shopping and fashion (1.6× the country average). Demographically, the Refinery29 audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion blog
Demographics of Refinery29 fans
| Metric | Value |
|---|---|
| Female | 82.0% |
| Male | 18.0% |
| Average age | 31.3 |
| Estimated audience size | 446,508 |
Audience persona
The typical Refinery29 fan in United States is more female, around 31.3 years old, with strong Sustainability tendencies and a notable affinity for Shopping and fashion.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 82,081 | 1.67× |
| New York | 77,982 | 3.13× |
| Texas | 23,849 | 0.62× |
| Florida | 18,214 | 0.6× |
| Illinois | 18,183 | 1.22× |
| New Jersey | 17,727 | 1.56× |
| Pennsylvania | 16,533 | 1.1× |
| Massachusetts | 16,095 | 1.83× |
| Virginia | 13,907 | 1.28× |
| Washington | 12,507 | 1.4× |
| Georgia | 12,250 | 0.89× |
| North Carolina | 11,778 | 0.88× |
| Ohio | 10,849 | 0.79× |
| Maryland | 10,405 | 1.36× |
| Colorado | 8,570 | 1.22× |
| Oregon | 8,069 | 1.58× |
| Michigan | 7,997 | 0.68× |
| South Carolina | 7,697 | 1.15× |
| Iowa | 7,365 | 2× |
| Tennessee | 6,865 | 0.77× |
| Washington, District of Columbia | 6,118 | 4.56× |
| Connecticut | 6,100 | 1.36× |
| Minnesota | 5,609 | 0.88× |
| Indiana | 5,559 | 0.68× |
| Arizona | 5,272 | 0.58× |
| Wisconsin | 4,875 | 0.73× |
| Missouri | 4,679 | 0.65× |
| Alabama | 3,805 | 0.61× |
| Louisiana | 3,588 | 0.62× |
| Kentucky | 3,262 | 0.58× |
| Utah | 2,394 | 0.6× |
| Nevada | 2,391 | 0.55× |
| Hawaii | 2,209 | 1.15× |
| Oklahoma | 2,125 | 0.43× |
| New Mexico | 1,847 | 0.83× |
| Maine | 1,766 | 1.1× |
| Kansas | 1,697 | 0.48× |
| New Hampshire | 1,697 | 0.96× |
| Arkansas | 1,477 | 0.4× |
| Montana | 1,388 | 1.12× |
| Nebraska | 1,238 | 0.55× |
| Idaho | 1,175 | 0.52× |
| Rhode Island | 1,125 | 0.79× |
| South Dakota | 919 | 0.89× |
| Vermont | 901 | 1.15× |
| Mississippi | 880 | 0.24× |
| Delaware | 676 | 0.55× |
| West Virginia | 666 | 0.32× |
| Alaska | 665 | 0.7× |
| Wyoming | 278 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 1.6× | Shopping |
| Sports and outdoors | 1.6× | Sports |
| Arts and music | 1.6× | Arts & Culture |
| Business and industry | 1.6× | Business & Career |
| Family and relationships | 1.6× | Kids & Family |
| Home and garden | 1.61× | Home & Garden |
| Hobbies and activities | 1.6× | Sports |
| Culture | 1.51× | Literature |
| Sustainability | 1.6× | Politics & Society |
| Peace | 1.6× | Politics & Society |
| Buddhism | 1.6× | Health |
| Hunter × Hunter | 1.51× | Literature |
| Gender equality | 1.6× | Politics & Society |
| Perfume (Japanese band) | 1.61× | Music & Radio |
| Indian Premier League | 1.6× | Sports |
| Flipkart | 1.6× | Shopping |
| Sanrio | 1.6× | Business & Career |
| Spirited Away | 1.6× | Movies & TV |
| Beams | 1.5× | Fashion & Accessoires |
| Kebaya | 1.6× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.5 |
| Quality Awareness | PREMIUM | 1.32 |
| Luxury Orientation | PREMIUM | 1.31 |
| Creativity | OPEN | 1.23 |
| Tradition | CONSERVATISM | 1.16 |
| Healthy Lifestyle | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 61.3% |
| United Kingdom | 6.4% |
| Brazil | 4.9% |
See Refinery29 audiences in other countries
More Fashion blog audiences in United States
- Who, What, Wear (3,165,607)
- HYPEBEAST (559,687)
- The Sartorialist (253,591)
- Highsnobiety (183,944)
- Cool Material (56,886)
Frequently asked questions
How many fans does Refinery29 have in United States?
Refinery29 has an estimated audience of 446,508 people in United States, concentrated in California and New York.
What is the gender split and age of Refinery29 fans?
82.0% of Refinery29 fans are female, 18.0% are male, with an average age of 31.3 years.
Which brands do Refinery29 fans like most?
Refinery29 fans show strongest brand affinity for Shopping and fashion (1.6×), Sports and outdoors (1.6×), and Arts and music (1.6×) over the country average.
Where do Refinery29 fans live in United States?
Refinery29 fans in United States are most concentrated in California (reach 82,081), New York (reach 77,982), and Texas (reach 23,849). These three regions account for the largest share of the active audience.
What other brands do Refinery29 fans also like?
Beyond Refinery29 itself, the audience over-indexes on Sports and outdoors (1.6×), Arts and music (1.6×), Business and industry (1.6×), and Family and relationships (1.6×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Refinery29. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.