Rascasse Audience Intelligence

Beams Target Market in United States

A data profile of the people who buy, follow and care about Beams in United States — modelled from more than twelve digital signal sources. Beams has an estimated audience of 3,832,626 people in United States.

#8among Streetwear in United States#856among Brand in United States#412in Fashion & Accessoires

The average Beams fan in United States is 32.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Arts and music, Movies, Reading, with strongest over-indexing on Arts and music (2.82× the country average).

Demographically, the Beams audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Urban Lifestyle, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beams fan in United States is balanced, around 32.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Arts and music.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beams profile in United States.

Audience size
3.8M
in United States
Gender
54.1%♀
45.9% male
Age
32.8
average years
Country rank
#8316
Brand in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Beams

54.1% are female, 45.9% are male, average age 32.8.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Beams audience in United States
MetricValue
Female54.1%
Male45.9%
Average age32.8
Estimated audience size3,832,626
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Beams audience in United States
Age bracketShare%
16-1939%
20-2920%
30-3915%
40-4914%
50+12%
Fig. 04

Worldwide distribution

10.7%

of the worldwide Beams audience comes from United States.

Worldwide audience distribution share by country for Beams
CountryShare
Japan44.6%
United States10.7%
Vietnam7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beams audience in United States is strongest.

Fig. 05

Top regions by affinity

Beams customers by region in United States
#RegionReachAffinity×
01New York~400K2.16×
02Alabama~90K1.98×
03Washington~100K1.77×
04California~400K1.20×
05Idaho~20K1.12×
06South Dakota~8K1.11×
07North Dakota~7K1.10×
08Nebraska~20K1.09×
09Hawaii~10K1.06×
10Texas~300K1.05×
11Massachusetts~70K1.05×
12Utah~30K1.03×
13Iowa~30K1.03×
14Mississippi~30K1.03×
15Georgia~100K1.02×
16Kansas~30K1.01×
17New Jersey~80K1.00×
18Oregon~40K1.00×
19North Carolina~100K0.99×
20Tennessee~60K0.98×
21Minnesota~50K0.98×
22Oklahoma~40K0.97×
23Montana~9K0.96×
24Florida~200K0.95×
25Virginia~80K0.95×
26Arkansas~30K0.94×
27Colorado~50K0.93×
28Alaska~7K0.93×
29Illinois~100K0.92×
30Maine~10K0.92×
31Arizona~60K0.91×
32Indiana~50K0.91×
33New Hampshire~10K0.91×
34Wisconsin~40K0.90×
35South Carolina~40K0.90×
36Louisiana~40K0.90×
37Washington, District of Columbia~9K0.88×
38New Mexico~10K0.87×
39Pennsylvania~100K0.86×
40Connecticut~30K0.86×
41Ohio~90K0.85×
42Michigan~70K0.85×
43Missouri~40K0.85×
44Vermont~5K0.85×
45Kentucky~30K0.84×
46Nevada~30K0.83×
47Rhode Island~9K0.83×
48Maryland~40K0.80×
49Delaware~7K0.80×
50West Virginia~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Beams, United States
0.78×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beams audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beams audience
#·InterestCategoryAffinity×
01Este, VenetoTravel & Leisure11.56×
02Popular musicMusic & Radio3.68×
03ActingBusiness & Career3.63×
04Internet memeInternet & Social Media3.48×
05AdventureTravel & Leisure3.02×
06HobbyHome & Garden3.00×
07Arts and musicArts & Culture2.82×
08MoviesMovies & TV2.82×
09ReadingLiterature2.74×
10EntertainmentMovies & TV2.72×
11SportsSports2.63×
12CuisineFood & Beverages2.56×
13Outdoor recreationSports2.53×
14Food and drinkFood & Beverages2.49×
15MusicBusiness & Career2.49×
16PetsPets & Animals2.42×
17Live eventsMusic & Radio2.40×
18Consumer electronicsTechnology & Electronics2.39×
19GamesGames2.39×
20FoodFood & Beverages2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beams audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beams audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.49×
Healthy LifestyleBALANCE1.42×
Convenience OrientationPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beams audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.25×
Risk AppetiteTHRILL0.49×
Social Media UsageJOY0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Beams's target market in United States?

Beams's target market in United States covers an estimated 3,832,626 people, concentrated in California and New York.

02

What is the gender split and age of Beams customers?

54.1% of the Beams audience are female, 45.9% are male, with an average age of 32.8 years.

03

Which brands do Beams fans like most?

Beams fans show strongest brand affinity for Arts and music (2.82×), Movies (2.82×), and Reading (2.74×) over the country average.

04

Where do Beams fans live in United States?

Beams fans in United States are most concentrated in California (reach ~400K), New York (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Beams fans also like?

Beyond Beams itself, the audience over-indexes on Movies (2.82×), Reading (2.74×), Sports (2.63×), and Food and drink (2.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Streetwear audiences in United States

See Beams audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →