Beams Audience in United States

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Beams has an estimated audience of 3,275,999 people in United States. 54.1% are female, 45.9% are male, average age 32.8. Top regions: California, New York, Texas. Top brand affinities: Arts and music, Movies, Reading, Sports, Food and drink.

The average Beams fan in United States is 32.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Arts and music, Movies, Reading, with strongest over-indexing on Arts and music (2.82× the country average). Demographically, the Beams audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Luxury Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

Demographics of Beams fans

Demographic split for Beams audience in United States
MetricValue
Female54.1%
Male45.9%
Average age32.8
Estimated audience size3,275,999

Audience persona

The typical Beams fan in United States is balanced, around 32.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Arts and music.

Top regions in United States

Top regions ranked by reach for Beams in United States
RegionReachAffinity
California465,9301.29×
New York445,7132.43×
Texas314,5011.12×
Florida210,9810.95×
Washington161,7492.46×
Georgia108,8441.08×
Illinois104,7850.96×
Alabama101,0412.21×
North Carolina96,8070.98×
Pennsylvania92,3880.84×
New Jersey87,2441.05×
Ohio84,4370.84×
Virginia77,7970.97×
Michigan70,3450.82×
Massachusetts68,1671.06×
Tennessee62,8360.96×
Arizona60,8160.91×
Indiana53,3480.89×
Colorado51,8091×
Minnesota45,0320.96×
Missouri43,4000.82×
South Carolina42,6090.86×
Maryland42,3700.75×
Wisconsin40,7370.83×
Louisiana37,6150.89×
Oregon36,9820.98×
Oklahoma36,0920.99×
Kentucky33,0920.81×
Utah30,2221.03×
Connecticut27,7700.85×
Iowa26,6660.99×
Mississippi26,5790.98×
Nevada25,5890.81×
Kansas24,8570.96×
Arkansas23,6500.88×
Idaho17,4181.06×
Nebraska17,0261.04×
Hawaii16,0221.14×
New Mexico13,8190.84×
New Hampshire10,3800.8×
West Virginia9,7290.64×
Maine9,6840.83×
Washington, District of Columbia9,0740.92×
Montana8,0070.88×
South Dakota7,7531.02×
Rhode Island7,6010.73×
North Dakota6,4660.96×
Delaware5,9590.66×
Alaska5,5530.79×
Wyoming3,9630.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beams audience
BrandAffinityCategory
Arts and music2.82×Arts & Culture
Movies2.82×Movies & TV
Reading2.74×Literature
Sports2.63×Sports
Food and drink2.49×Food & Beverages
Music2.49×Business & Career
Entertainment2.72×Movies & TV
Popular music3.68×Music & Radio
Outdoor recreation2.53×Sports
Consumer electronics2.39×Technology & Electronics
Live events2.4×Music & Radio
Pets2.42×Pets & Animals
Games2.39×Games
Food2.27×Food & Beverages
Acting3.63×Business & Career
Hobby3×Home & Garden
Este, Veneto11.56×Travel & Leisure
Cuisine2.56×Food & Beverages
Adventure3.02×Travel & Leisure
Internet meme3.48×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beams audience
TraitClusterScore
Luxury OrientationPREMIUM3
IndividualismJOY1.39
Quality AwarenessPREMIUM1.35
Convenience OrientationPREMIUM1.13
CreativityOPEN1.11
DIY MentalityTHRILL1.09

Worldwide distribution

Worldwide audience distribution share by country for Beams
CountryShare
Japan47.3%
United States9.8%
Vietnam8.1%

See Beams audiences in other countries

More Streetwear audiences in United States

Frequently asked questions

How many fans does Beams have in United States?

Beams has an estimated audience of 3,275,999 people in United States, concentrated in California and New York.

What is the gender split and age of Beams fans?

54.1% of Beams fans are female, 45.9% are male, with an average age of 32.8 years.

Which brands do Beams fans like most?

Beams fans show strongest brand affinity for Arts and music (2.82×), Movies (2.82×), and Reading (2.74×) over the country average.

Where do Beams fans live in United States?

Beams fans in United States are most concentrated in California (reach 465,930), New York (reach 445,713), and Texas (reach 314,501). These three regions account for the largest share of the active audience.

What other brands do Beams fans also like?

Beyond Beams itself, the audience over-indexes on Movies (2.82×), Reading (2.74×), Sports (2.63×), and Food and drink (2.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.