Internet meme Audience in United States

Internet meme logo

Internet meme has an estimated audience of 52,431,884 people in United States. 52.1% are female, 47.9% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Twitch, Anime convention, Gaming computer, Otaku, Pokémon (video game series).

The average Internet meme fan in United States is 34.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Twitch, Anime convention, Gaming computer, with strongest over-indexing on Twitch (1.66× the country average). Demographically, the Internet meme audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

Demographics of Internet meme fans

Demographic split for Internet meme audience in United States
MetricValue
Female52.1%
Male47.9%
Average age34.9
Estimated audience size52,431,884

Audience persona

The typical Internet meme fan in United States is balanced, around 34.9 years old, with strong Extroversion tendencies and a notable affinity for Twitch.

Top regions in United States

Top regions ranked by reach for Internet meme in United States
RegionReachAffinity
California4,610,8680.8×
Texas4,366,2120.97×
Florida2,925,9580.82×
New York2,178,6870.74×
Pennsylvania1,775,5111.01×
Ohio1,755,6481.09×
North Carolina1,552,0310.98×
Illinois1,537,8730.88×
Michigan1,481,7721.08×
Georgia1,373,1480.85×
Virginia1,252,6070.98×
Washington1,251,8961.19×
Arizona1,100,9371.03×
Tennessee1,038,4650.99×
Indiana1,030,3251.08×
Missouri962,9121.14×
New Jersey954,0620.72×
Wisconsin864,4881.1×
Colorado858,0221.04×
Maryland852,5140.95×
Alabama771,4201.05×
Massachusetts760,2840.74×
Minnesota755,5021.01×
South Carolina713,7920.9×
Utah700,4201.49×
Oregon664,9921.11×
Oklahoma651,3531.12×
Kentucky629,4810.96×
Kansas556,2251.35×
Louisiana510,4510.75×
Iowa469,3781.09×
Nevada463,9310.91×
Arkansas438,0221.01×
Connecticut359,3600.68×
Mississippi357,9710.83×
New Mexico353,5521.34×
Nebraska350,9091.33×
Idaho344,9861.31×
West Virginia245,3391×
New Hampshire202,1500.98×
Montana179,4731.23×
Maine177,3470.94×
Hawaii177,0750.79×
South Dakota153,2081.26×
Alaska127,9791.14×
Rhode Island124,2180.74×
Delaware119,1870.82×
North Dakota102,5570.95×
Wyoming99,2321.28×
Washington, District of Columbia91,7940.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Internet meme audience
BrandAffinityCategory
Twitch1.66×Games
Anime convention1.64×Literature
Gaming computer1.7×Technology & Electronics
Otaku1.52×Literature
Pokémon (video game series)1.56×Games
Minecraft1.83×Games
Rhianna (singer)1.87×Music & Radio
Roblox1.66×Games
Gaming1.79×Games
Crunchyroll1.63×Games
JellyRoll1.52×Music & Radio
Web fiction1.64×Literature
My Hero Academia1.66×Literature
Webtoon2.16×Internet & Social Media
Beauty tips1.61×Beauty & Wellness
Nintendo Switch1.59×Games
Yu-Gi-Oh! Trading Card Game1.5×Games
Funimation1.51×Movies & TV
Animal Crossing1.94×Games
BTS1.56×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Internet meme audience
TraitClusterScore
ExtroversionTHRILL1.27
LGBTQ+ IdentityOPEN1.2
Early Adopter MentalityPOWER1.08
Social Media UsageJOY1.02
Risk AppetiteTHRILL0.98
TraditionCONSERVATISM0.94

Worldwide distribution

Worldwide audience distribution share by country for Internet meme
CountryShare
United States26.5%
China11.2%
Japan7.2%

See Internet meme audiences in other countries

More Content type audiences in United States

Frequently asked questions

How many fans does Internet meme have in United States?

Internet meme has an estimated audience of 52,431,884 people in United States, concentrated in California and Texas.

What is the gender split and age of Internet meme fans?

52.1% of Internet meme fans are female, 47.9% are male, with an average age of 34.9 years.

Which brands do Internet meme fans like most?

Internet meme fans show strongest brand affinity for Twitch (1.66×), Anime convention (1.64×), and Gaming computer (1.7×) over the country average.

Where do Internet meme fans live in United States?

Internet meme fans in United States are most concentrated in California (reach 4,610,868), Texas (reach 4,366,212), and Florida (reach 2,925,958). These three regions account for the largest share of the active audience.

What other brands do Internet meme fans also like?

Beyond Internet meme itself, the audience over-indexes on Anime convention (1.64×), Gaming computer (1.7×), Otaku (1.52×), and Pokémon (video game series) (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Internet meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.