Rascasse Audience Intelligence

Internet meme Audience in United States

A data profile of the people who buy, follow and care about Internet meme in United States — modelled from more than twelve digital signal sources. Internet meme has an estimated audience of 52,431,884 people in United States.

#3among Content type in United States#275among Topic in United States#16in Internet & Social Media

The average Internet meme fan in United States is 34.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Twitch, Anime convention, Minecraft, with strongest over-indexing on Twitch (1.66× the country average).

Demographically, the Internet meme audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Social Media Usage, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Internet meme fan in United States is balanced, around 34.9 years old, with strong Social Media Usage tendencies and a notable affinity for Twitch.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Internet meme profile in United States.

Audience size
52.4M
in United States
Gender
52.1%♀
47.9% male
Age
34.9
average years
Country rank
#376
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Internet meme fans

52.1% are female, 47.9% are male, average age 34.9.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Internet meme audience in United States
MetricValue
Female52.1%
Male47.9%
Average age34.9
Estimated audience size52,431,884
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Internet meme audience in United States
Age bracketShare%
16-1931%
20-2923%
30-3917%
40-4915%
50+14%
Fig. 04

Worldwide distribution

26.5%

of the worldwide Internet meme audience comes from United States.

Worldwide audience distribution share by country for Internet meme
CountryShare
United States26.5%
China11.2%
Japan7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Internet meme audience in United States is strongest.

Fig. 05

Top regions by affinity

Internet meme fans by region: top regions in United States
#RegionReachAffinity×
01Utah~600K1.26×
02Washington~1M1.16×
03Alaska~100K1.10×
04Nebraska~300K1.08×
05Texas~5M1.07×
06Idaho~300K1.05×
07Vermont~100K1.05×
08Oregon~600K1.04×
09Kansas~400K1.04×
10Ohio~1.5M1.03×
11Virginia~1.5M1.03×
12West Virginia~300K1.03×
13South Dakota~100K1.03×
14California~6M1.02×
15Missouri~900K1.02×
16North Dakota~100K1.02×
17New Hampshire~200K1.01×
18Indiana~1M1.00×
19Rhode Island~200K1.00×
20Montana~100K1.00×
21Delaware~100K1.00×
22Arizona~1M0.99×
23Oklahoma~600K0.99×
24Nevada~500K0.98×
25Iowa~400K0.98×
26New Mexico~300K0.98×
27Hawaii~200K0.98×
28Wisconsin~800K0.97×
29Maine~200K0.97×
30Pennsylvania~1.5M0.96×
31North Carolina~1.5M0.96×
32Minnesota~700K0.96×
33Arkansas~400K0.96×
34Tennessee~1M0.95×
35Massachusetts~1M0.95×
36Maryland~900K0.95×
37Colorado~800K0.95×
38Alabama~700K0.95×
39Kentucky~600K0.95×
40Mississippi~400K0.95×
41Washington, District of Columbia~100K0.95×
42Illinois~1.5M0.94×
43Georgia~1.5M0.94×
44South Carolina~700K0.94×
45Connecticut~500K0.93×
46New York~2.5M0.92×
47Michigan~1.5M0.92×
48Louisiana~600K0.92×
49New Jersey~1M0.91×
50Florida~3M0.84×
Fig. 06

Affinity by region

Affinity by region — Internet meme, United States
0.84×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Internet meme audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Internet meme audience
#·InterestCategoryAffinity×
01WebtoonInternet & Social Media2.16×
02Animal CrossingGames1.94×
03Rhianna (singer)Music & Radio1.87×
04MinecraftGames1.83×
05GamingGames1.79×
06Gaming computerTechnology & Electronics1.70×
07TwitchGames1.66×
08RobloxGames1.66×
09My Hero AcademiaLiterature1.66×
10Anime conventionLiterature1.64×
11Web fictionLiterature1.64×
12CrunchyrollGames1.63×
13Beauty tipsBeauty & Wellness1.61×
14Nintendo SwitchGames1.59×
15Pokémon (video game series)Games1.56×
16BTSMusic & Radio1.56×
17OtakuLiterature1.52×
18JellyRollMusic & Radio1.52×
19FunimationMovies & TV1.51×
20Yu-Gi-Oh! Trading Card GameGames1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Internet meme audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Internet meme audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.02×
ExtroversionTHRILL1.01×
Pet OwnershipJOY0.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Internet meme audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.61×
Design AffinityPREMIUM0.65×
TravellingTHRILL0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Internet meme have in United States?

Internet meme has an estimated audience of 52,431,884 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Internet meme fans?

52.1% of Internet meme fans are female, 47.9% are male, with an average age of 34.9 years.

03

Which brands do Internet meme fans like most?

Internet meme fans show strongest brand affinity for Twitch (1.66×), Anime convention (1.64×), and Minecraft (1.83×) over the country average.

04

Where do Internet meme fans live in United States?

Internet meme fans in United States are most concentrated in California (reach ~6M), Texas (reach ~5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Internet meme fans also like?

Beyond Internet meme itself, the audience over-indexes on Anime convention (1.64×), Minecraft (1.83×), Gaming computer (1.7×), and Otaku (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Content type audiences in United States

See Internet meme audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Internet meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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