Web fiction Audience in United States
Web fiction has an estimated audience of 9,673,110 people in United States. 74.5% are female, 25.5% are male, average age 46.5. Top regions: California, Texas, New York. Top brand affinities: Goop, Grace Slick, Grinch, Wok, Vocal harmony.
The average Web fiction fan in United States is 46.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Goop, Grace Slick, Grinch, with strongest over-indexing on Goop (14.55× the country average). Demographically, the Web fiction audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 42 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Web fiction fans
| Metric | Value |
|---|---|
| Female | 74.5% |
| Male | 25.5% |
| Average age | 46.5 |
| Estimated audience size | 9,673,110 |
Audience persona
The typical Web fiction fan in United States is more female, around 46.5 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 293,761 | 0.28× |
| Texas | 244,376 | 0.29× |
| New York | 138,668 | 0.26× |
| Florida | 131,086 | 0.2× |
| Louisiana | 119,254 | 0.96× |
| Arkansas | 119,155 | 1.5× |
| Oklahoma | 116,528 | 1.08× |
| Kentucky | 114,681 | 0.95× |
| Tennessee | 114,566 | 0.59× |
| South Carolina | 114,542 | 0.79× |
| Alabama | 111,007 | 0.82× |
| Indiana | 110,827 | 0.63× |
| Ohio | 110,528 | 0.37× |
| Kansas | 102,274 | 1.34× |
| Idaho | 102,250 | 2.11× |
| Georgia | 102,216 | 0.34× |
| Michigan | 102,171 | 0.4× |
| Virginia | 100,764 | 0.43× |
| Missouri | 99,076 | 0.64× |
| Hawaii | 97,677 | 2.35× |
| Iowa | 97,093 | 1.22× |
| North Carolina | 95,125 | 0.33× |
| Wisconsin | 93,809 | 0.64× |
| New Hampshire | 91,234 | 2.39× |
| Arizona | 90,341 | 0.46× |
| Pennsylvania | 89,945 | 0.28× |
| Nebraska | 89,338 | 1.84× |
| Connecticut | 89,202 | 0.92× |
| New Mexico | 88,872 | 1.83× |
| Nevada | 88,584 | 0.95× |
| Rhode Island | 88,097 | 2.86× |
| Oregon | 87,453 | 0.79× |
| Utah | 86,931 | 1× |
| Vermont | 86,649 | 5.1× |
| Maryland | 85,936 | 0.52× |
| New Jersey | 85,728 | 0.35× |
| Illinois | 84,362 | 0.26× |
| Minnesota | 83,815 | 0.6× |
| Massachusetts | 82,955 | 0.44× |
| Washington | 80,978 | 0.42× |
| Colorado | 80,752 | 0.53× |
| Washington, District of Columbia | 56,964 | 1.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 14.55× | Internet & Social Media |
| Grace Slick | 21.68× | Music & Radio |
| Grinch | 8.17× | Movies & TV |
| Wok | 12.81× | Food & Beverages |
| Vocal harmony | 8.62× | Music & Radio |
| headspace | 17.4× | Health |
| Governor of Michigan | 12.85× | Politics & Society |
| Google Home | 10.9× | Technology & Electronics |
| Combat sport | 2.57× | Sports |
| Hibachi | 11.8× | Food & Beverages |
| Cherish (group) | 15.43× | Music & Radio |
| La Jolla | 11.41× | Travel & Leisure |
| Israel | 2.4× | Travel & Leisure |
| El Paso County, Colorado | 14.27× | Travel & Leisure |
| TV Fanatic | 11.7× | Movies & TV |
| Fairy godmother | 8.1× | Literature |
| Cryptic crossword | 16.38× | Technology & Electronics |
| Ira Glass | 18.24× | Music & Radio |
| No Escape (1994 film) | 11.43× | Movies & TV |
| Goma | 17.83× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.97 |
| Luxury Orientation | PREMIUM | 1.45 |
| Extroversion | THRILL | 1.36 |
| Social Media Usage | JOY | 1.27 |
| Early Adopter Mentality | POWER | 1.02 |
| Price Sensitivity | PREMIUM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| Japan | 12.3% |
| Indonesia | 6.5% |
See Web fiction audiences in other countries
More Literary genre audiences in United States
- Humour (92,545,358)
- Fiction books (52,674,370)
- Comic book (39,892,628)
- Satire (35,868,378)
- Manga (33,429,509)
Frequently asked questions
How many fans does Web fiction have in United States?
Web fiction has an estimated audience of 9,673,110 people in United States, concentrated in California and Texas.
What is the gender split and age of Web fiction fans?
74.5% of Web fiction fans are female, 25.5% are male, with an average age of 46.5 years.
Which brands do Web fiction fans like most?
Web fiction fans show strongest brand affinity for Goop (14.55×), Grace Slick (21.68×), and Grinch (8.17×) over the country average.
Where do Web fiction fans live in United States?
Web fiction fans in United States are most concentrated in California (reach 293,761), Texas (reach 244,376), and New York (reach 138,668). These three regions account for the largest share of the active audience.
What other brands do Web fiction fans also like?
Beyond Web fiction itself, the audience over-indexes on Grace Slick (21.68×), Grinch (8.17×), Wok (12.81×), and Vocal harmony (8.62×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Web fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.