Rascasse Audience Intelligence

Web fiction Audience in United States

A data profile of the people who buy, follow and care about Web fiction in United States — modelled from more than twelve digital signal sources. Web fiction has an estimated audience of 9,673,110 people in United States.

#22among Literary genre in United States#2346among Topic in United States#66in Literature

The average Web fiction fan in United States is 46.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include McDonald's, Subway, Reddit, with strongest over-indexing on McDonald's (3.27× the country average).

Demographically, the Web fiction audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Web fiction fan in United States is more female, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for McDonald's.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Web fiction profile in United States.

Audience size
9.7M
in United States
Gender
74.5%♀
25.5% male
Age
46.5
average years
Country rank
#3701
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Web fiction fans

74.5% are female, 25.5% are male, average age 46.5.

Fig. 02

Gender split

74.5%
Female
25.5%
Male
Demographic split for Web fiction audience in United States
MetricValue
Female74.5%
Male25.5%
Average age46.5
Estimated audience size9,673,110
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Web fiction audience in United States
Age bracketShare%
16-199%
20-2911%
30-3915%
40-4923%
50+41%
Fig. 04

Worldwide distribution

24.0%

of the worldwide Web fiction audience comes from United States.

Worldwide audience distribution share by country for Web fiction
CountryShare
United States24.0%
Japan12.3%
Indonesia6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Web fiction audience in United States is strongest.

Fig. 05

Top regions by affinity

Web fiction fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~20K1.46×
02Idaho~60K1.24×
03Hawaii~50K1.23×
04Rhode Island~40K1.21×
05Oklahoma~100K1.19×
06New Hampshire~40K1.15×
07Washington, District of Columbia~30K1.14×
08Nebraska~50K1.12×
09New Mexico~50K1.09×
10Arkansas~80K1.07×
11Iowa~80K1.05×
12West Virginia~50K1.05×
13Mississippi~80K1.03×
14Kansas~80K1.03×
15Utah~90K1.02×
16South Dakota~20K1.02×
17Louisiana~100K1.01×
18Maine~40K1.01×
19Montana~30K1.01×
20Alaska~20K1.01×
21Kentucky~100K1.00×
22Nevada~90K1.00×
23Delaware~30K1.00×
24North Dakota~20K1.00×
25Oregon~100K0.98×
26Connecticut~90K0.98×
27Alabama~100K0.96×
28Missouri~100K0.95×
29South Carolina~100K0.95×
30Minnesota~100K0.95×
31Indiana~200K0.94×
32Wisconsin~100K0.94×
33Tennessee~200K0.93×
34Maryland~200K0.92×
35Colorado~100K0.92×
36Arizona~200K0.91×
37Massachusetts~200K0.91×
38Washington~200K0.90×
39Michigan~200K0.89×
40New Jersey~200K0.89×
41Virginia~200K0.89×
42Georgia~300K0.88×
43Ohio~300K0.88×
44North Carolina~300K0.88×
45Pennsylvania~300K0.87×
46Illinois~300K0.86×
47Florida~500K0.82×
48New York~400K0.81×
49Texas~600K0.76×
50California~700K0.70×
Fig. 06

Affinity by region

Affinity by region — Web fiction, United States
0.70×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Web fiction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Web fiction audience
#·InterestCategoryAffinity×
01Young-adult fictionLiterature6.44×
02Magic: The GatheringGames6.04×
03Simulation gamesGames5.41×
04Puzzle video gamesGames4.44×
05Strategy gamesGames4.33×
06Virtual realityTechnology & Electronics3.63×
07SubwayFood & Beverages3.58×
08Romance novelsLiterature3.28×
09GameStopGames3.28×
10McDonald'sFood & Beverages3.27×
11Tablet computersTechnology & Electronics3.22×
12RedditInternet & Social Media3.15×
13Pizza HutFood & Beverages2.90×
14Anime moviesMovies & TV2.44×
15StarbucksFood & Beverages2.36×
16PinterestInternet & Social Media2.34×
17Fiction booksLiterature2.32×
18Shopping mallsShopping2.26×
19HappinessHealth1.65×
20NatureHome & Garden1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Web fiction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Web fiction audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.55×
Social Media UsageJOY1.49×
ExtroversionTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Web fiction audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
Luxury OrientationPREMIUM0.68×
DIY MentalityTHRILL0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Web fiction have in United States?

Web fiction has an estimated audience of 9,673,110 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Web fiction fans?

74.5% of Web fiction fans are female, 25.5% are male, with an average age of 46.5 years.

03

Which brands do Web fiction fans like most?

Web fiction fans show strongest brand affinity for McDonald's (3.27×), Subway (3.58×), and Reddit (3.15×) over the country average.

04

Where do Web fiction fans live in United States?

Web fiction fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Web fiction fans also like?

Beyond Web fiction itself, the audience over-indexes on Subway (3.58×), Reddit (3.15×), Puzzle video games (4.44×), and Pizza Hut (2.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Web fiction audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Web fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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