Web fiction Audience in United States

Web fiction has an estimated audience of 9,673,110 people in United States. 74.5% are female, 25.5% are male, average age 46.5. Top regions: California, Texas, New York. Top brand affinities: Capital One, Google Maps, Indeed.com, Diane Keaton, Wattpad.

The average Web fiction fan in United States is 46.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (15.58× the country average). Demographically, the Web fiction audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 42 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Web fiction fans

Demographic split for Web fiction audience in United States
MetricValue
Female74.5%
Male25.5%
Average age46.5
Estimated audience size9,673,110

Audience persona

The typical Web fiction fan in United States is more female, around 46.5 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Web fiction in United States
RegionReachAffinity
California293,7610.28×
Texas244,3760.29×
New York138,6680.26×
Florida131,0860.2×
Louisiana119,2540.96×
Arkansas119,1551.5×
Oklahoma116,5281.08×
Kentucky114,6810.95×
Tennessee114,5660.59×
South Carolina114,5420.79×
Alabama111,0070.82×
Indiana110,8270.63×
Ohio110,5280.37×
Kansas102,2741.34×
Idaho102,2502.11×
Georgia102,2160.34×
Michigan102,1710.4×
Virginia100,7640.43×
Missouri99,0760.64×
Hawaii97,6772.35×
Iowa97,0931.22×
North Carolina95,1250.33×
Wisconsin93,8090.64×
New Hampshire91,2342.39×
Arizona90,3410.46×
Pennsylvania89,9450.28×
Nebraska89,3381.84×
Connecticut89,2020.92×
New Mexico88,8721.83×
Nevada88,5840.95×
Rhode Island88,0972.86×
Oregon87,4530.79×
Utah86,9311×
Vermont86,6495.1×
Maryland85,9360.52×
New Jersey85,7280.35×
Illinois84,3620.26×
Minnesota83,8150.6×
Massachusetts82,9550.44×
Washington80,9780.42×
Colorado80,7520.53×
Washington, District of Columbia56,9641.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Web fiction audience
BrandAffinityCategory
Capital One15.58×Business & Career
Google Maps11.07×Internet & Social Media
Indeed.com11.31×Business & Career
Diane Keaton16.38×Movies & TV
Wattpad25.25×Internet & Social Media
DeviantArt15.54×Internet & Social Media
Beetlejuice10×Movies & TV
AccuWeather13.06×Home & Garden
Billy Bob Thornton17.72×Movies & TV
Bruce Willis14.58×Movies & TV
Khan Academy16.58×Business & Career
Google News11.62×News
Circle K13.29×Shopping
Clint Eastwood16.84×Movies & TV
CarGurus10.83×Cars & Mobility
Matthew McConaughey16.01×Movies & TV
Charlie Hunnam18.2×Movies & TV
Demi Moore15.58×Movies & TV
Catherine Zeta-Jones19.11×Movies & TV
Aaron Rodgers10.7×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Web fiction audience
TraitClusterScore
Risk AppetiteTHRILL1.97
Luxury OrientationPREMIUM1.45
ExtroversionTHRILL1.36
Social Media UsageJOY1.27
Early Adopter MentalityPOWER1.02
Price SensitivityPREMIUM0.99

Worldwide distribution

Worldwide audience distribution share by country for Web fiction
CountryShare
United States24.0%
Japan12.3%
Indonesia6.5%

See Web fiction audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Web fiction have in United States?

Web fiction has an estimated audience of 9,673,110 people in United States, concentrated in California and Texas.

What is the gender split and age of Web fiction fans?

74.5% of Web fiction fans are female, 25.5% are male, with an average age of 46.5 years.

Which brands do Web fiction fans like most?

Web fiction fans show strongest brand affinity for Capital One (15.58×), Google Maps (11.07×), and Indeed.com (11.31×) over the country average.

Where do Web fiction fans live in United States?

Web fiction fans in United States are most concentrated in California (reach 293,761), Texas (reach 244,376), and New York (reach 138,668). These three regions account for the largest share of the active audience.

What other brands do Web fiction fans also like?

Beyond Web fiction itself, the audience over-indexes on Google Maps (11.07×), Indeed.com (11.31×), Diane Keaton (16.38×), and Wattpad (25.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Web fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.