Rascasse Audience Intelligence

Simulation games Audience in United States

A data profile of the people who buy, follow and care about Simulation games in United States — modelled from more than twelve digital signal sources. Simulation games has an estimated audience of 11,953,942 people in United States.

#29among Gaming genre in United States#1973among Topic in United States#64in Games

The average Simulation games fan in United States is 35.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hay Day, Mobile game, Inuyasha, with strongest over-indexing on Hay Day (18.03× the country average).

Demographically, the Simulation games audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Simulation games fan in United States is more male, around 35.9 years old, with strong Patriotism tendencies and a notable affinity for Hay Day.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Simulation games profile in United States.

Audience size
12M
in United States
Gender
42.1%♀
57.9% male
Age
35.9
average years
Country rank
#2991
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Simulation games fans

42.1% are female, 57.9% are male, average age 35.9.

Fig. 02

Gender split

42.1%
Female
57.9%
Male
Demographic split for Simulation games audience in United States
MetricValue
Female42.1%
Male57.9%
Average age35.9
Estimated audience size11,953,942
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Simulation games audience in United States
Age bracketShare%
16-1927%
20-2923%
30-3919%
40-4916%
50+15%
Fig. 04

Worldwide distribution

12.7%

of the worldwide Simulation games audience comes from United States.

Worldwide audience distribution share by country for Simulation games
CountryShare
United States12.7%
India5.6%
Japan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Simulation games audience in United States is strongest.

Fig. 05

Top regions by affinity

Simulation games fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~100K1.31×
02Kentucky~200K1.30×
03Oklahoma~200K1.27×
04Mississippi~100K1.18×
05Georgia~400K1.16×
06Louisiana~200K1.15×
07Indiana~300K1.14×
08Missouri~200K1.14×
09North Dakota~30K1.13×
10Alabama~200K1.12×
11Utah~100K1.11×
12Kansas~100K1.11×
13West Virginia~60K1.11×
14South Dakota~30K1.11×
15Virginia~300K1.09×
16Iowa~100K1.08×
17Ohio~400K1.06×
18North Carolina~400K1.06×
19Nebraska~60K1.06×
20Tennessee~300K1.04×
21Texas~1M1.02×
22Idaho~60K1.01×
23Pennsylvania~400K1.00×
24Michigan~300K1.00×
25Washington~200K1.00×
26South Carolina~200K1.00×
27Wisconsin~200K0.99×
28Oregon~100K0.97×
29Alaska~20K0.96×
30Hawaii~50K0.95×
31Maine~40K0.95×
32Nevada~100K0.94×
33Illinois~400K0.93×
34Rhode Island~40K0.93×
35Delaware~30K0.93×
36Connecticut~100K0.92×
37Maryland~200K0.91×
38New Hampshire~40K0.91×
39Montana~30K0.91×
40Vermont~20K0.91×
41New Jersey~300K0.90×
42New York~600K0.89×
43Minnesota~200K0.89×
44New Mexico~50K0.89×
45Arizona~200K0.88×
46Massachusetts~200K0.88×
47California~1M0.86×
48Colorado~200K0.85×
49Florida~700K0.81×
50Washington, District of Columbia~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Simulation games, United States
0.81×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Simulation games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Simulation games audience
#·InterestCategoryAffinity×
01Hay DayGames18.03×
02The Sims (video game)Games12.11×
03InuyashaLiterature11.71×
04BeybladeLiterature11.23×
05Life simulation gameGames9.85×
06NHL (video game series)Games6.74×
07Hunter × HunterLiterature6.11×
08Web fictionLiterature5.41×
09Strategy gamesGames5.10×
10Strategy video gameGames4.82×
11Real-time strategyGames4.09×
12Mobile gameGames3.50×
13First-person shooter gamesGames2.97×
14GodzillaMovies & TV2.91×
15GameStopGames2.87×
16Video gamesGames1.90×
17Food and drinkFood & Beverages1.70×
18Comedy moviesMovies & TV1.68×
19BeautyBeauty & Wellness1.55×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Simulation games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Simulation games audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.55×
Convenience OrientationPREMIUM1.18×
Need for SecurityCONSERVATISM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Simulation games audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.75×
TravellingTHRILL0.75×
Community OrientationOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Simulation games have in United States?

Simulation games has an estimated audience of 11,953,942 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Simulation games fans?

42.1% of Simulation games fans are female, 57.9% are male, with an average age of 35.9 years.

03

Which brands do Simulation games fans like most?

Simulation games fans show strongest brand affinity for Hay Day (18.03×), Mobile game (3.5×), and Inuyasha (11.71×) over the country average.

04

Where do Simulation games fans live in United States?

Simulation games fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Simulation games fans also like?

Beyond Simulation games itself, the audience over-indexes on Mobile game (3.5×), Inuyasha (11.71×), Food and drink (1.7×), and First-person shooter games (2.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in United States

See Simulation games audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Simulation games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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