Rascasse Audience Intelligence

Strategy video game Audience in United States

A data profile of the people who buy, follow and care about Strategy video game in United States — modelled from more than twelve digital signal sources. Strategy video game has an estimated audience of 12,065,048 people in United States.

The average Strategy video game fan in United States is 30.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Strategy video game profile in United States.

Audience size
12.1M
in United States
Gender
33.7%
66.3% male
Age
30.9
average years
Country rank
#2961
Topic in United States
Fig. 01

Search interest · 12-month trend

-76%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Strategy video game fans

33.7% are female, 66.3% are male, average age 30.9.

Fig. 02

Gender split

33.7%
Female
66.3%
Male
Demographic split for Strategy video game audience in United States
MetricValue
Female33.7%
Male66.3%
Average age30.9
Estimated audience size12,065,048
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Strategy video game audience in United States
Age bracketShare%
16-1943%
20-2923%
30-3916%
40-4911%
50+8%
Fig. 04

Worldwide distribution

16.3%

of the worldwide Strategy video game audience comes from United States.

Worldwide audience distribution share by country for Strategy video game
CountryShare
United States16.3%
China11.6%
Japan8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Strategy video game audience in United States is strongest.

Fig. 05

Top regions by affinity

Strategy video game fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~30K1.27×
02South Dakota~30K1.19×
03North Dakota~30K1.17×
04Vermont~20K1.16×
05Washington~300K1.13×
06Idaho~70K1.10×
07New Hampshire~50K1.10×
08Maine~50K1.10×
09Montana~40K1.08×
10Utah~100K1.07×
11Oregon~100K1.06×
12West Virginia~60K1.05×
13Rhode Island~40K1.05×
14Oklahoma~100K1.04×
15Kansas~100K1.04×
16Missouri~200K1.03×
17Kentucky~200K1.03×
18Delaware~30K1.02×
19Indiana~200K1.01×
20Wisconsin~200K1.01×
21Nebraska~60K1.01×
22Iowa~100K1.00×
23Hawaii~50K1.00×
24Arkansas~100K0.99×
25Michigan~300K0.98×
26Colorado~200K0.98×
27Minnesota~200K0.97×
28New Mexico~60K0.96×
29Washington, District of Columbia~30K0.96×
30Virginia~300K0.95×
31Ohio~300K0.94×
32Mississippi~90K0.94×
33Alabama~200K0.92×
34Nevada~100K0.92×
35Tennessee~200K0.91×
36Pennsylvania~400K0.89×
37North Carolina~300K0.89×
38Massachusetts~200K0.89×
39Maryland~200K0.89×
40South Carolina~200K0.89×
41Louisiana~100K0.89×
42Connecticut~100K0.88×
43Arizona~200K0.86×
44Illinois~300K0.85×
45Georgia~300K0.84×
46New Jersey~200K0.76×
47Texas~800K0.75×
48Florida~600K0.73×
49New York~500K0.73×
50California~900K0.68×
Fig. 06

Affinity by region

Affinity by region — Strategy video game, United States
0.68×1.00×1.27×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Strategy video game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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