Rascasse Audience Intelligence

Simulation games Audience in Brazil

A data profile of the people who buy, follow and care about Simulation games in Brazil — modelled from more than twelve digital signal sources. Simulation games has an estimated audience of 4,166,283 people in Brazil.

The average Simulation games fan in Brazil is 38.0 years old, balanced, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Top brand affinities include Civic, Flight simulator, Epic Games, with strongest over-indexing on Civic (3.28× the country average).

Demographically, the Simulation games audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Need for Security, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

The typical Simulation games fan in Brazil is balanced, around 38.0 years old, with strong Need for Security tendencies and a notable affinity for Civic.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Simulation games profile in Brazil.

Audience size
4.2M
in Brazil
Gender
49.7%
50.3% male
Age
38.0
average years
Country rank
#1631
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Simulation games fans

49.7% are female, 50.3% are male, average age 38.0.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Simulation games audience in Brazil
MetricValue
Female49.7%
Male50.3%
Average age38.0
Estimated audience size4,166,283
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Simulation games audience in Brazil
Age bracketShare%
16-1922%
20-2922%
30-3918%
40-4918%
50+19%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Simulation games audience comes from Brazil.

Worldwide audience distribution share by country for Simulation games
CountryShare
United States12.7%
India5.6%
Japan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Simulation games audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Simulation games fans by region: top regions in Brazil
#RegionReachAffinity×
01Roraima~10K1.18×
02Amapá~20K1.17×
03Acre~20K1.14×
04Tocantins~30K1.04×
05Sergipe~40K1.02×
06Rondônia~40K1.02×
07Pernambuco~200K0.98×
08Piauí~60K0.98×
09Alagoas~60K0.97×
10Paraná~200K0.96×
11Paraíba~80K0.96×
12Amazonas~70K0.96×
13Rio Grande do Norte~70K0.96×
14Mato Grosso do Sul~60K0.96×
15Pará~100K0.95×
16Maranhão~100K0.95×
17Mato Grosso~70K0.95×
18Rio Grande do Sul~200K0.94×
19Espírito Santo~80K0.93×
20Federal District~60K0.93×
21Minas Gerais~400K0.91×
22Goiás~100K0.91×
23Ceará~200K0.90×
24Santa Catarina~200K0.89×
25Bahia~200K0.87×
26São Paulo~900K0.86×
27Rio de Janeiro~300K0.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Simulation games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Simulation games audience
#·InterestCategoryAffinity×
01Hay DayGames8.31×
02Construction and management simulationGames4.66×
03Console gameGames3.99×
04Word gamesGames3.47×
05Strategy gamesGames3.38×
06Casino gamesGames3.36×
07CivicMusic & Radio3.28×
08Browser gamesGames2.91×
09Flight simulatorGames2.79×
10Epic GamesGames2.73×
11Billie EilishMusic & Radio2.57×
12Massively multiplayer online gamesGames2.34×
13League of LegendsGames2.06×
14Mobile gameGames1.88×
15Millie Bobby BrownMovies & TV1.88×
16XboxGames1.69×
17Card gamesGames1.67×
18Puzzle video gamesGames1.64×
19RobloxGames1.63×
20SportingbetSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Simulation games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Simulation games audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.24×
DIY MentalityTHRILL1.13×
Risk AppetiteTHRILL1.12×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Simulation games audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.76×
MindfulnessBALANCE0.81×
IndividualismJOY0.83×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Simulation games have in Brazil?

Simulation games has an estimated audience of 4,166,283 people in Brazil, concentrated in São Paulo and Minas Gerais.

02

What is the gender split and age of Simulation games fans?

49.7% of Simulation games fans are female, 50.3% are male, with an average age of 38.0 years.

03

Which brands do Simulation games fans like most?

Simulation games fans show strongest brand affinity for Civic (3.28×), Flight simulator (2.79×), and Epic Games (2.73×) over the country average.

04

Where do Simulation games fans live in Brazil?

Simulation games fans in Brazil are most concentrated in São Paulo (reach ~900K), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Simulation games fans also like?

Beyond Simulation games itself, the audience over-indexes on Flight simulator (2.79×), Epic Games (2.73×), Strategy games (3.38×), and Mobile game (1.88×) compared to the Brazil average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Simulation games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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