A data profile of the people who buy, follow and care about Simulation games in Brazil — modelled from more than twelve digital signal sources. Simulation games has an estimated audience of 4,166,283 people in Brazil.
The average Simulation games fan in Brazil is 38.0 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Civic, Flight simulator, Epic Games, with strongest over-indexing on Civic (3.28× the country average).
Demographically, the Simulation games audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Need for Security, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Simulation games fan in Brazil is balanced, around 38.0 years old, with strong Need for Security tendencies and a notable affinity for Civic.
The key figures that characterise the Simulation games profile in Brazil.
49.7% are female, 50.3% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 38.0 |
| Estimated audience size | 4,166,283 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Simulation games audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 12.7% |
| India | 5.6% |
| Japan | 4.7% |
Where the Simulation games audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Roraima | ~10K | 1.18× | |
| 02 | Amapá | ~20K | 1.17× | |
| 03 | Acre | ~20K | 1.14× | |
| 04 | Tocantins | ~30K | 1.04× | |
| 05 | Sergipe | ~40K | 1.02× | |
| 06 | Rondônia | ~40K | 1.02× | |
| 07 | Pernambuco | ~200K | 0.98× | |
| 08 | Piauí | ~60K | 0.98× | |
| 09 | Alagoas | ~60K | 0.97× | |
| 10 | Paraná | ~200K | 0.96× | |
| 11 | Paraíba | ~80K | 0.96× | |
| 12 | Amazonas | ~70K | 0.96× | |
| 13 | Rio Grande do Norte | ~70K | 0.96× | |
| 14 | Mato Grosso do Sul | ~60K | 0.96× | |
| 15 | Pará | ~100K | 0.95× | |
| 16 | Maranhão | ~100K | 0.95× | |
| 17 | Mato Grosso | ~70K | 0.95× | |
| 18 | Rio Grande do Sul | ~200K | 0.94× | |
| 19 | Espírito Santo | ~80K | 0.93× | |
| 20 | Federal District | ~60K | 0.93× | |
| 21 | Minas Gerais | ~400K | 0.91× | |
| 22 | Goiás | ~100K | 0.91× | |
| 23 | Ceará | ~200K | 0.90× | |
| 24 | Santa Catarina | ~200K | 0.89× | |
| 25 | Bahia | ~200K | 0.87× | |
| 26 | São Paulo | ~900K | 0.86× | |
| 27 | Rio de Janeiro | ~300K | 0.82× |
The strongest cross-interests of the Simulation games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hay Day | Games | 8.31× | ||
| 02 | Construction and management simulation | Games | 4.66× | ||
| 03 | Console game | Games | 3.99× | ||
| 04 | Word games | Games | 3.47× | ||
| 05 | Strategy games | Games | 3.38× | ||
| 06 | Casino games | Games | 3.36× | ||
| 07 | Civic | Music & Radio | 3.28× | ||
| 08 | Browser games | Games | 2.91× | ||
| 09 | Flight simulator | Games | 2.79× | ||
| 10 | Epic Games | Games | 2.73× | ||
| 11 | Billie Eilish | Music & Radio | 2.57× | ||
| 12 | Massively multiplayer online games | Games | 2.34× | ||
| 13 | League of Legends | Games | 2.06× | ||
| 14 | Mobile game | Games | 1.88× | ||
| 15 | Millie Bobby Brown | Movies & TV | 1.88× | ||
| 16 | Xbox | Games | 1.69× | ||
| 17 | Card games | Games | 1.67× | ||
| 18 | Puzzle video games | Games | 1.64× | ||
| 19 | Roblox | Games | 1.63× | ||
| 20 | Sportingbet | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.24× | |
| DIY Mentality | THRILL | 1.13× | |
| Risk Appetite | THRILL | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.76× | |
| Mindfulness | BALANCE | 0.81× | |
| Individualism | JOY | 0.83× |
Simulation games has an estimated audience of 4,166,283 people in Brazil, concentrated in São Paulo and Minas Gerais.
49.7% of Simulation games fans are female, 50.3% are male, with an average age of 38.0 years.
Simulation games fans show strongest brand affinity for Civic (3.28×), Flight simulator (2.79×), and Epic Games (2.73×) over the country average.
Simulation games fans in Brazil are most concentrated in São Paulo (reach ~900K), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Simulation games itself, the audience over-indexes on Flight simulator (2.79×), Epic Games (2.73×), Strategy games (3.38×), and Mobile game (1.88×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Simulation games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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