Rascasse Audience Intelligence

Strategy games Audience in Brazil

A data profile of the people who buy, follow and care about Strategy games in Brazil — modelled from more than twelve digital signal sources. Strategy games has an estimated audience of 3,970,317 people in Brazil.

The average Strategy games fan in Brazil is 39.1 years old, balanced, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Top brand affinities include Console game, Mobile game, Casino games, with strongest over-indexing on Console game (9.64× the country average).

Demographically, the Strategy games audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

The typical Strategy games fan in Brazil is balanced, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Console game.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Strategy games profile in Brazil.

Audience size
4M
in Brazil
Gender
47.6%
52.4% male
Age
39.1
average years
Country rank
#1713
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Strategy games fans

47.6% are female, 52.4% are male, average age 39.1.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for Strategy games audience in Brazil
MetricValue
Female47.6%
Male52.4%
Average age39.1
Estimated audience size3,970,317
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Strategy games audience in Brazil
Age bracketShare%
16-1920%
20-2921%
30-3919%
40-4919%
50+21%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Strategy games audience comes from Brazil.

Worldwide audience distribution share by country for Strategy games
CountryShare
United States14.1%
China8.0%
India6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Strategy games audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Strategy games fans by region: top regions in Brazil
#RegionReachAffinity×
01Roraima~10K1.13×
02Sergipe~40K1.08×
03Rondônia~30K1.05×
04Alagoas~60K1.04×
05Piauí~60K1.04×
06Tocantins~30K1.03×
07Rio Grande do Norte~70K1.01×
08Mato Grosso do Sul~60K1.01×
09Amapá~10K1.01×
10Acre~10K1.01×
11Paraíba~80K1.00×
12Amazonas~70K1.00×
13Mato Grosso~70K0.99×
14Maranhão~100K0.97×
15Espírito Santo~80K0.97×
16Federal District~60K0.97×
17Pará~100K0.95×
18Pernambuco~200K0.94×
19Goiás~100K0.94×
20Rio Grande do Sul~200K0.93×
21Santa Catarina~200K0.93×
22Ceará~200K0.93×
23Bahia~200K0.91×
24Paraná~200K0.89×
25Rio de Janeiro~300K0.88×
26Minas Gerais~300K0.85×
27São Paulo~800K0.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Strategy games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Strategy games audience
#·InterestCategoryAffinity×
01Ender's GameLiterature14.29×
02Console gameGames9.64×
03BlueStacksTechnology & Electronics6.24×
04Turn-based strategyGames6.14×
05Casino gamesGames5.91×
06Word gamesGames5.24×
07Strategy video gameGames4.45×
08Browser gamesGames4.30×
09Massively multiplayer online gamesGames4.14×
10Epic GamesGames3.54×
11Massively multiplayer online role-playing gamesGames3.46×
12Real-time strategyGames3.42×
13Non-fiction booksLiterature2.97×
14Simulation gamesGames2.94×
15CivicMusic & Radio2.85×
16Mobile gameGames2.80×
17Role-playing gamesGames2.58×
18Flight simulatorGames2.40×
19Online gamesGames1.85×
20BatmanMovies & TV1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Strategy games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Strategy games audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.39×
Early Adopter MentalityPOWER1.22×
Need for SecurityCONSERVATISM1.21×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Strategy games audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
Community OrientationOPEN0.72×
MindfulnessBALANCE0.74×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Strategy games have in Brazil?

Strategy games has an estimated audience of 3,970,317 people in Brazil, concentrated in São Paulo and Minas Gerais.

02

What is the gender split and age of Strategy games fans?

47.6% of Strategy games fans are female, 52.4% are male, with an average age of 39.1 years.

03

Which brands do Strategy games fans like most?

Strategy games fans show strongest brand affinity for Console game (9.64×), Mobile game (2.8×), and Casino games (5.91×) over the country average.

04

Where do Strategy games fans live in Brazil?

Strategy games fans in Brazil are most concentrated in São Paulo (reach ~800K), Minas Gerais (reach ~300K), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Strategy games fans also like?

Beyond Strategy games itself, the audience over-indexes on Mobile game (2.8×), Casino games (5.91×), Epic Games (3.54×), and Word games (5.24×) compared to the Brazil average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Strategy games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →