A data profile of the people who buy, follow and care about Strategy games in Brazil — modelled from more than twelve digital signal sources. Strategy games has an estimated audience of 3,970,317 people in Brazil.
The average Strategy games fan in Brazil is 39.1 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Console game, Mobile game, Casino games, with strongest over-indexing on Console game (9.64× the country average).
Demographically, the Strategy games audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Strategy games fan in Brazil is balanced, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Console game.
The key figures that characterise the Strategy games profile in Brazil.
47.6% are female, 52.4% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 39.1 |
| Estimated audience size | 3,970,317 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Strategy games audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 14.1% |
| China | 8.0% |
| India | 6.2% |
Where the Strategy games audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Roraima | ~10K | 1.13× | |
| 02 | Sergipe | ~40K | 1.08× | |
| 03 | Rondônia | ~30K | 1.05× | |
| 04 | Alagoas | ~60K | 1.04× | |
| 05 | Piauí | ~60K | 1.04× | |
| 06 | Tocantins | ~30K | 1.03× | |
| 07 | Rio Grande do Norte | ~70K | 1.01× | |
| 08 | Mato Grosso do Sul | ~60K | 1.01× | |
| 09 | Amapá | ~10K | 1.01× | |
| 10 | Acre | ~10K | 1.01× | |
| 11 | Paraíba | ~80K | 1.00× | |
| 12 | Amazonas | ~70K | 1.00× | |
| 13 | Mato Grosso | ~70K | 0.99× | |
| 14 | Maranhão | ~100K | 0.97× | |
| 15 | Espírito Santo | ~80K | 0.97× | |
| 16 | Federal District | ~60K | 0.97× | |
| 17 | Pará | ~100K | 0.95× | |
| 18 | Pernambuco | ~200K | 0.94× | |
| 19 | Goiás | ~100K | 0.94× | |
| 20 | Rio Grande do Sul | ~200K | 0.93× | |
| 21 | Santa Catarina | ~200K | 0.93× | |
| 22 | Ceará | ~200K | 0.93× | |
| 23 | Bahia | ~200K | 0.91× | |
| 24 | Paraná | ~200K | 0.89× | |
| 25 | Rio de Janeiro | ~300K | 0.88× | |
| 26 | Minas Gerais | ~300K | 0.85× | |
| 27 | São Paulo | ~800K | 0.79× |
The strongest cross-interests of the Strategy games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ender's Game | Literature | 14.29× | ||
| 02 | Console game | Games | 9.64× | ||
| 03 | BlueStacks | Technology & Electronics | 6.24× | ||
| 04 | Turn-based strategy | Games | 6.14× | ||
| 05 | Casino games | Games | 5.91× | ||
| 06 | Word games | Games | 5.24× | ||
| 07 | Strategy video game | Games | 4.45× | ||
| 08 | Browser games | Games | 4.30× | ||
| 09 | Massively multiplayer online games | Games | 4.14× | ||
| 10 | Epic Games | Games | 3.54× | ||
| 11 | Massively multiplayer online role-playing games | Games | 3.46× | ||
| 12 | Real-time strategy | Games | 3.42× | ||
| 13 | Non-fiction books | Literature | 2.97× | ||
| 14 | Simulation games | Games | 2.94× | ||
| 15 | Civic | Music & Radio | 2.85× | ||
| 16 | Mobile game | Games | 2.80× | ||
| 17 | Role-playing games | Games | 2.58× | ||
| 18 | Flight simulator | Games | 2.40× | ||
| 19 | Online games | Games | 1.85× | ||
| 20 | Batman | Movies & TV | 1.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.39× | |
| Early Adopter Mentality | POWER | 1.22× | |
| Need for Security | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.70× | |
| Community Orientation | OPEN | 0.72× | |
| Mindfulness | BALANCE | 0.74× |
Strategy games has an estimated audience of 3,970,317 people in Brazil, concentrated in São Paulo and Minas Gerais.
47.6% of Strategy games fans are female, 52.4% are male, with an average age of 39.1 years.
Strategy games fans show strongest brand affinity for Console game (9.64×), Mobile game (2.8×), and Casino games (5.91×) over the country average.
Strategy games fans in Brazil are most concentrated in São Paulo (reach ~800K), Minas Gerais (reach ~300K), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Strategy games itself, the audience over-indexes on Mobile game (2.8×), Casino games (5.91×), Epic Games (3.54×), and Word games (5.24×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Strategy games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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