Rascasse Audience Intelligence

Strategy games Audience in Spain

A data profile of the people who buy, follow and care about Strategy games in Spain — modelled from more than twelve digital signal sources. Strategy games has an estimated audience of 2,280,759 people in Spain.

The average Strategy games fan in Spain is 40.4 years old, more male, and lives primarily in Andalusia.

The audience is concentrated in Andalusia, Catalonia, Community of Madrid.

Top brand affinities include Mobile game, Entertainment, Computers, with strongest over-indexing on Mobile game (3.43× the country average).

Demographically, the Strategy games audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Need for Security, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Strategy games fan in Spain is more male, around 40.4 years old, with strong Need for Security tendencies and a notable affinity for Mobile game.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Strategy games profile in Spain.

Audience size
2.3M
in Spain
Gender
36.0%
64.0% male
Age
40.4
average years
Country rank
#1731
Topic in Spain
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Strategy games fans

36.0% are female, 64.0% are male, average age 40.4.

Fig. 02

Gender split

36.0%
Female
64.0%
Male
Demographic split for Strategy games audience in Spain
MetricValue
Female36.0%
Male64.0%
Average age40.4
Estimated audience size2,280,759
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Strategy games audience in Spain
Age bracketShare%
16-1916%
20-2920%
30-3920%
40-4921%
50+23%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Strategy games audience comes from Spain.

Worldwide audience distribution share by country for Strategy games
CountryShare
United States14.1%
China8.0%
India6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Strategy games audience in Spain is strongest.

Fig. 05

Top regions by affinity

Strategy games fans by region: top regions in Spain
#RegionReachAffinity×
01La Rioja~20K1.28×
02Cantabria~30K1.08×
03Navarre~30K1.07×
04Extremadura~50K1.04×
05Principality of Asturias~50K1.00×
06Region of Murcia~80K0.99×
07Aragon~60K0.98×
08Balearic Islands~60K0.97×
09Castilla-La Mancha~90K0.96×
10Castile and León~90K0.95×
11Canary Islands~100K0.94×
12Galicia~100K0.93×
13Basque Autonomous Country~80K0.93×
14Catalonia~400K0.88×
15Comunidad Valenciana~200K0.88×
16Andalusia~400K0.83×
17Community of Madrid~300K0.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Strategy games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Strategy games audience
#·InterestCategoryAffinity×
01Word gamesGames5.35×
02Forex signalsBusiness & Career4.25×
03Tabletop gameGames4.12×
04Online pokerGames3.79×
05Mobile gameGames3.43×
06Action moviesMovies & TV2.36×
07Burger KingFood & Beverages2.23×
08Harry PotterMovies & TV2.15×
09Jazz musicMusic & Radio2.15×
10PinterestInternet & Social Media1.96×
11ComputersTechnology & Electronics1.92×
12YouTubeMovies & TV1.92×
13Hip hop musicMusic & Radio1.91×
14FlowerHome & Garden1.86×
15Alcoholic beveragesFood & Beverages1.85×
16UEFA Champions LeagueSports1.78×
17El Corte InglésShopping1.69×
18EntertainmentMovies & TV1.57×
19TikTokInternet & Social Media1.54×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Strategy games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Strategy games audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.34×
Healthy LifestyleBALANCE1.22×
Social Media UsageJOY1.20×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Strategy games audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
SpiritualityBALANCE0.66×
IndulgenceJOY0.67×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Strategy games have in Spain?

Strategy games has an estimated audience of 2,280,759 people in Spain, concentrated in Andalusia and Catalonia.

02

What is the gender split and age of Strategy games fans?

36.0% of Strategy games fans are female, 64.0% are male, with an average age of 40.4 years.

03

Which brands do Strategy games fans like most?

Strategy games fans show strongest brand affinity for Mobile game (3.43×), Entertainment (1.57×), and Computers (1.92×) over the country average.

04

Where do Strategy games fans live in Spain?

Strategy games fans in Spain are most concentrated in Andalusia (reach ~400K), Catalonia (reach ~400K), and Community of Madrid (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Strategy games fans also like?

Beyond Strategy games itself, the audience over-indexes on Entertainment (1.57×), Computers (1.92×), YouTube (1.92×), and Alcoholic beverages (1.85×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Strategy games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →