A data profile of the people who buy, follow and care about Action movies in Spain — modelled from more than twelve digital signal sources. Action movies has an estimated audience of 6,529,273 people in Spain.
The average Action movies fan in Spain is 41.8 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Computers, Mobile game, Comics, with strongest over-indexing on Computers (1.77× the country average).
Demographically, the Action movies audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Action movies fan in Spain is balanced, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Computers.
The key figures that characterise the Action movies profile in Spain.
47.1% are female, 52.9% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 41.8 |
| Estimated audience size | 6,529,273 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Action movies audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.9% |
| India | 5.4% |
| Japan | 4.9% |
Where the Action movies audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~1.5M | 1.26× | |
| 02 | Catalonia | ~1.5M | 1.18× | |
| 03 | La Rioja | ~50K | 1.14× | |
| 04 | Comunidad Valenciana | ~800K | 1.13× | |
| 05 | Region of Murcia | ~200K | 1.07× | |
| 06 | Canary Islands | ~300K | 1.05× | |
| 07 | Cantabria | ~80K | 1.01× | |
| 08 | Navarre | ~80K | 1.00× | |
| 09 | Andalusia | ~1.5M | 0.99× | |
| 10 | Extremadura | ~100K | 0.99× | |
| 11 | Balearic Islands | ~200K | 0.98× | |
| 12 | Aragon | ~200K | 0.96× | |
| 13 | Principality of Asturias | ~100K | 0.96× | |
| 14 | Castilla-La Mancha | ~200K | 0.94× | |
| 15 | Castile and León | ~300K | 0.92× | |
| 16 | Basque Autonomous Country | ~200K | 0.91× | |
| 17 | Galicia | ~300K | 0.90× |
The strongest cross-interests of the Action movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anime & Cosplay | Fashion & Accessoires | 2.13× | ||
| 02 | David Harbour | Movies & TV | 2.13× | ||
| 03 | Sadie Sink | Movies & TV | 1.89× | ||
| 04 | Gaming computer | Technology & Electronics | 1.84× | ||
| 05 | Epic Games | Games | 1.78× | ||
| 06 | Computers | Technology & Electronics | 1.77× | ||
| 07 | KPop Demon Hunters | Movies & TV | 1.74× | ||
| 08 | Margot Robbie | Movies & TV | 1.72× | ||
| 09 | Pokémon (video game series) | Games | 1.70× | ||
| 10 | Chuck Norris | Movies & TV | 1.70× | ||
| 11 | PC game | Games | 1.68× | ||
| 12 | Millie Bobby Brown | Movies & TV | 1.66× | ||
| 13 | Frases de Amor | Internet & Social Media | 1.66× | ||
| 14 | Anime and manga fandom | Literature | 1.64× | ||
| 15 | Cat play and toys | Pets & Animals | 1.63× | ||
| 16 | Comics | Literature | 1.57× | ||
| 17 | Anime convention | Literature | 1.57× | ||
| 18 | Mobile game | Games | 1.56× | ||
| 19 | Godzilla | Movies & TV | 1.56× | ||
| 20 | Call of Duty | Games | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.11× | |
| Need for Security | CONSERVATISM | 1.06× | |
| Social Media Usage | JOY | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.81× | |
| DIY Mentality | THRILL | 0.83× | |
| Community Orientation | OPEN | 0.84× |
Action movies has an estimated audience of 6,529,273 people in Spain, concentrated in Catalonia and Community of Madrid.
47.1% of Action movies fans are female, 52.9% are male, with an average age of 41.8 years.
Action movies fans show strongest brand affinity for Computers (1.77×), Mobile game (1.56×), and Comics (1.57×) over the country average.
Action movies fans in Spain are most concentrated in Catalonia (reach ~1.5M), Community of Madrid (reach ~1.5M), and Andalusia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Action movies itself, the audience over-indexes on Mobile game (1.56×), Comics (1.57×), Gaming computer (1.84×), and Cat play and toys (1.63×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Action movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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