Rascasse Audience Intelligence

Action movies Audience in Spain

A data profile of the people who buy, follow and care about Action movies in Spain — modelled from more than twelve digital signal sources. Action movies has an estimated audience of 6,529,273 people in Spain.

The average Action movies fan in Spain is 41.8 years old, balanced, and lives primarily in Catalonia.

The audience is concentrated in Catalonia, Community of Madrid, Andalusia.

Top brand affinities include Computers, Mobile game, Comics, with strongest over-indexing on Computers (1.77× the country average).

Demographically, the Action movies audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Action movies fan in Spain is balanced, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Computers.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Action movies profile in Spain.

Audience size
6.5M
in Spain
Gender
47.1%
52.9% male
Age
41.8
average years
Country rank
#409
Topic in Spain
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Action movies fans

47.1% are female, 52.9% are male, average age 41.8.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Action movies audience in Spain
MetricValue
Female47.1%
Male52.9%
Average age41.8
Estimated audience size6,529,273
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Action movies audience in Spain
Age bracketShare%
16-1914%
20-2918%
30-3920%
40-4923%
50+25%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Action movies audience comes from Spain.

Worldwide audience distribution share by country for Action movies
CountryShare
United States18.9%
India5.4%
Japan4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Action movies audience in Spain is strongest.

Fig. 05

Top regions by affinity

Action movies fans by region: top regions in Spain
#RegionReachAffinity×
01Community of Madrid~1.5M1.26×
02Catalonia~1.5M1.18×
03La Rioja~50K1.14×
04Comunidad Valenciana~800K1.13×
05Region of Murcia~200K1.07×
06Canary Islands~300K1.05×
07Cantabria~80K1.01×
08Navarre~80K1.00×
09Andalusia~1.5M0.99×
10Extremadura~100K0.99×
11Balearic Islands~200K0.98×
12Aragon~200K0.96×
13Principality of Asturias~100K0.96×
14Castilla-La Mancha~200K0.94×
15Castile and León~300K0.92×
16Basque Autonomous Country~200K0.91×
17Galicia~300K0.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Action movies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Action movies audience
#·InterestCategoryAffinity×
01Anime & CosplayFashion & Accessoires2.13×
02David HarbourMovies & TV2.13×
03Sadie SinkMovies & TV1.89×
04Gaming computerTechnology & Electronics1.84×
05Epic GamesGames1.78×
06ComputersTechnology & Electronics1.77×
07KPop Demon HuntersMovies & TV1.74×
08Margot RobbieMovies & TV1.72×
09Pokémon (video game series)Games1.70×
10Chuck NorrisMovies & TV1.70×
11PC gameGames1.68×
12Millie Bobby BrownMovies & TV1.66×
13Frases de AmorInternet & Social Media1.66×
14Anime and manga fandomLiterature1.64×
15Cat play and toysPets & Animals1.63×
16ComicsLiterature1.57×
17Anime conventionLiterature1.57×
18Mobile gameGames1.56×
19GodzillaMovies & TV1.56×
20Call of DutyGames1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Action movies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Action movies audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.11×
Need for SecurityCONSERVATISM1.06×
Social Media UsageJOY0.99×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Action movies audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.81×
DIY MentalityTHRILL0.83×
Community OrientationOPEN0.84×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Action movies have in Spain?

Action movies has an estimated audience of 6,529,273 people in Spain, concentrated in Catalonia and Community of Madrid.

02

What is the gender split and age of Action movies fans?

47.1% of Action movies fans are female, 52.9% are male, with an average age of 41.8 years.

03

Which brands do Action movies fans like most?

Action movies fans show strongest brand affinity for Computers (1.77×), Mobile game (1.56×), and Comics (1.57×) over the country average.

04

Where do Action movies fans live in Spain?

Action movies fans in Spain are most concentrated in Catalonia (reach ~1.5M), Community of Madrid (reach ~1.5M), and Andalusia (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Action movies fans also like?

Beyond Action movies itself, the audience over-indexes on Mobile game (1.56×), Comics (1.57×), Gaming computer (1.84×), and Cat play and toys (1.63×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Action movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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