Action movies Audience in Mexico
Action movies has an estimated audience of 8,741,573 people in Mexico. 44.7% are female, 55.3% are male, average age 32.9. Top regions: Baja California, State of Mexico, Nuevo Leon.
The average Action movies fan in Mexico is 32.9 years old, more male, and lives primarily in Baja California. The audience is concentrated in Baja California, State of Mexico, Nuevo Leon. Demographically, the Action movies audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Risk Appetite, Creativity.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Action movies fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 32.9 |
| Estimated audience size | 8,741,573 |
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Baja California | 1,039,313 | 2.86× |
| State of Mexico | 984,187 | 0.82× |
| Nuevo Leon | 618,955 | 1.18× |
| Distrito Federal | 599,236 | 0.52× |
| Jalisco | 569,183 | 0.88× |
| Tamaulipas | 512,980 | 1.75× |
| Chihuahua | 495,787 | 1.64× |
| Michoacan de Ocampo | 376,258 | 1.24× |
| Coahuila de Zaragoza | 315,793 | 1.2× |
| Guanajuato | 300,910 | 0.73× |
| Veracruz (state) | 287,695 | 0.56× |
| Puebla | 287,177 | 0.62× |
| Oaxaca | 197,891 | 0.82× |
| Durango | 191,202 | 1.58× |
| Sinaloa | 175,723 | 0.76× |
| Chiapas | 131,815 | 0.5× |
| Guerrero | 131,084 | 0.59× |
| Yucatan | 123,071 | 0.68× |
| Baja California Sur | 118,153 | 1.69× |
| Hidalgo | 115,815 | 0.55× |
| Morelos | 93,761 | 0.62× |
| Zacatecas | 85,042 | 0.77× |
| Aguascalientes | 84,261 | 0.76× |
| Nayarit | 77,962 | 0.92× |
| Tlaxcala | 73,231 | 0.73× |
| Campeche | 72,092 | 1.08× |
| Colima | 52,900 | 0.94× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.57 |
| Creativity | OPEN | 1.33 |
| Spirituality | BALANCE | 1.32 |
| Urban Lifestyle | OPEN | 1.29 |
| Travelling | THRILL | 1.29 |
| DIY Mentality | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| India | 5.4% |
| Japan | 4.9% |
See Action movies audiences in other countries
More Movie genre audiences in Mexico
- Comedy movies (13,493,016)
- Anime movies (8,824,537)
- Drama movies (8,745,166)
- Animated movies (8,324,173)
- Thriller movies (8,291,776)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Action movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.