Rascasse Audience Intelligence

Action movies Audience in Mexico

A data profile of the people who buy, follow and care about Action movies in Mexico — modelled from more than twelve digital signal sources. Action movies has an estimated audience of 8,741,573 people in Mexico.

#4among Movie genre in Mexico#114among Topic in Mexico#15in Movies & TV

The average Action movies fan in Mexico is 32.9 years old, more male, and lives primarily in State of Mexico.

The audience is concentrated in State of Mexico, Distrito Federal, Baja California.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Action movies profile in Mexico.

Audience size
8.7M
in Mexico
Gender
44.7%♀
55.3% male
Age
32.9
average years
Country rank
#158
Topic in Mexico
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Action movies fans

44.7% are female, 55.3% are male, average age 32.9.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Action movies audience in Mexico
MetricValue
Female44.7%
Male55.3%
Average age32.9
Estimated audience size8,741,573
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Action movies audience in Mexico
Age bracketShare%
16-1936%
20-2922%
30-3918%
40-4915%
50+9%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Action movies audience comes from Mexico.

Worldwide audience distribution share by country for Action movies
CountryShare
United States18.9%
India5.4%
Japan4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Action movies audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Action movies fans by region: top regions in Mexico
#RegionReachAffinity×
01Baja California~800K2.21×
02Chihuahua~400K1.29×
03Tamaulipas~400K1.27×
04Durango~100K1.14×
05Baja California Sur~80K1.14×
06Nuevo Leon~600K1.10×
07Michoacan de Ocampo~300K1.08×
08Coahuila de Zaragoza~300K1.07×
09Campeche~70K1.01×
10Nayarit~80K0.99×
11Colima~60K0.99×
12Zacatecas~100K0.97×
13Tlaxcala~100K0.97×
14Oaxaca~200K0.96×
15Aguascalientes~100K0.96×
16Guerrero~200K0.95×
17Jalisco~600K0.94×
18Yucatan~200K0.94×
19Morelos~100K0.94×
20Chiapas~200K0.93×
21Sinaloa~200K0.93×
22Hidalgo~200K0.92×
23Guanajuato~400K0.91×
24State of Mexico~1M0.88×
25Puebla~400K0.88×
26Veracruz (state)~400K0.87×
27Distrito Federal~900K0.75×
Appendix

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Related profiles, rankings and the same audience in other markets.

More Movie genre audiences in Mexico

See Action movies audiences in other countries

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Action movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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