Thriller movies Audience in Mexico
Thriller movies has an estimated audience of 8,291,776 people in Mexico. 46.9% are female, 53.1% are male, average age 33.0. Top regions: State of Mexico, Nuevo Leon, Distrito Federal. Top brand affinities: Pedro Pascal, MSN, Catholic Church, TikTok, Sarcasm.
The average Thriller movies fan in Mexico is 33.0 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Nuevo Leon, Distrito Federal. Top brand affinities include Pedro Pascal, MSN, Catholic Church, with strongest over-indexing on Pedro Pascal (3.09× the country average). Demographically, the Thriller movies audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Risk Appetite, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Thriller movies fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 33.0 |
| Estimated audience size | 8,291,776 |
Audience persona
The typical Thriller movies fan in Mexico is balanced, around 33.0 years old, with strong Risk Appetite tendencies and a notable affinity for Pedro Pascal.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,312,265 | 1.15× |
| Nuevo Leon | 928,281 | 1.87× |
| Distrito Federal | 888,188 | 0.81× |
| Jalisco | 692,338 | 1.13× |
| Baja California | 657,592 | 1.91× |
| Tamaulipas | 486,133 | 1.75× |
| Veracruz (state) | 411,192 | 0.84× |
| Chihuahua | 410,789 | 1.43× |
| Puebla | 377,418 | 0.86× |
| Guanajuato | 347,269 | 0.89× |
| Coahuila de Zaragoza | 296,714 | 1.19× |
| Michoacan de Ocampo | 234,696 | 0.82× |
| Yucatan | 197,010 | 1.14× |
| Chiapas | 175,389 | 0.71× |
| Sinaloa | 164,636 | 0.75× |
| Hidalgo | 153,535 | 0.76× |
| Durango | 124,758 | 1.09× |
| Morelos | 115,159 | 0.8× |
| Guerrero | 114,042 | 0.54× |
| Oaxaca | 100,923 | 0.44× |
| Aguascalientes | 89,597 | 0.85× |
| Zacatecas | 79,677 | 0.76× |
| Baja California Sur | 79,071 | 1.19× |
| Nayarit | 67,826 | 0.85× |
| Tlaxcala | 63,710 | 0.67× |
| Campeche | 54,357 | 0.86× |
| Colima | 49,857 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pedro Pascal | 3.09× | Movies & TV |
| MSN | 2.66× | News |
| Catholic Church | 2.33× | Politics & Society |
| TikTok | 1.74× | Internet & Social Media |
| Sarcasm | 2.55× | Politics & Society |
| Game consoles | 1.96× | Technology & Electronics |
| Banana | 2.33× | Food & Beverages |
| Radio | 1.89× | Technology & Electronics |
| Single malt whisky | 7.12× | Food & Beverages |
| Travel agency | 2.39× | Travel & Leisure |
| Wattpad | 2.62× | Internet & Social Media |
| El País | 2.25× | News |
| Broadcasting of sports events | 2.81× | Movies & TV |
| Bruce Willis | 2.35× | Movies & TV |
| Ryan Gosling | 3.33× | Movies & TV |
| Dentistry | 2.1× | Business & Career |
| Freeware | 2.01× | Technology & Electronics |
| Sexology | 2.4× | Kids & Family |
| High school | 2.61× | Business & Career |
| romantic comedies | 1.83× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.56 |
| Spirituality | BALANCE | 1.33 |
| Travelling | THRILL | 1.28 |
| Urban Lifestyle | OPEN | 1.25 |
| LGBTQ+ Identity | OPEN | 1.23 |
| Creativity | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.5% |
| China | 5.2% |
See Thriller movies audiences in other countries
More Movie genre audiences in Mexico
- Comedy movies (13,493,016)
- Anime movies (8,824,537)
- Drama movies (8,745,166)
- Action movies (8,741,574)
- Animated movies (8,324,173)
Frequently asked questions
How many fans does Thriller movies have in Mexico?
Thriller movies has an estimated audience of 8,291,776 people in Mexico, concentrated in State of Mexico and Nuevo Leon.
What is the gender split and age of Thriller movies fans?
46.9% of Thriller movies fans are female, 53.1% are male, with an average age of 33.0 years.
Which brands do Thriller movies fans like most?
Thriller movies fans show strongest brand affinity for Pedro Pascal (3.09×), MSN (2.66×), and Catholic Church (2.33×) over the country average.
Where do Thriller movies fans live in Mexico?
Thriller movies fans in Mexico are most concentrated in State of Mexico (reach 1,312,265), Nuevo Leon (reach 928,281), and Distrito Federal (reach 888,188). These three regions account for the largest share of the active audience.
What other brands do Thriller movies fans also like?
Beyond Thriller movies itself, the audience over-indexes on MSN (2.66×), Catholic Church (2.33×), TikTok (1.74×), and Sarcasm (2.55×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Thriller movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.