Rascasse Audience Intelligence

Thriller movies Audience in India

A data profile of the people who buy, follow and care about Thriller movies in India — modelled from more than twelve digital signal sources. Thriller movies has an estimated audience of 13,939,554 people in India.

Thriller movies has an estimated audience of 13,939,554 people in India. 23.0% are female, 77.0% are male, average age 30.7. Top brand affinities: Comics, Stranger Things, Manga, Volunteering, Videography.

Top brand affinities include Comics, Stranger Things, Manga, with strongest over-indexing on Comics (2.16× the country average).

Demographically, the Thriller movies audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Extroversion, Pet Ownership.

The typical Thriller movies fan in India is more male, around 30.7 years old, with strong Extroversion tendencies and a notable affinity for Comics.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Thriller movies profile in India.

Audience size
13.9M
in India
Gender
23.0%
77.0% male
Age
30.7
average years
Country rank
#244
Topic in India
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thriller movies fans

23.0% are female, 77.0% are male, average age 30.7.

Fig. 02

Gender split

23.0%
Female
77.0%
Male
Demographic split for Thriller movies audience in India
MetricValue
Female23.0%
Male77.0%
Average age30.7
Estimated audience size13,939,554
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Thriller movies audience in India
Age bracketShare%
16-1938%
20-2930%
30-3917%
40-499%
50+6%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Thriller movies audience comes from India.

Worldwide audience distribution share by country for Thriller movies
CountryShare
United States19.5%
Japan5.5%
China5.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thriller movies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thriller movies audience
#·InterestCategoryAffinity×
01The ConjuringMovies & TV2.88×
02MangaLiterature2.39×
03ComicsLiterature2.16×
04One PieceMovies & TV2.03×
05MinivansCars & Mobility2.02×
06VideographyInternet & Social Media1.89×
07Real propertyHome & Garden1.89×
08Computer monitorsTechnology & Electronics1.82×
09VolunteeringPolitics & Society1.78×
10Young'sFood & Beverages1.67×
11Stranger ThingsMovies & TV1.64×
12ReptilesPets & Animals1.64×
13BarsTravel & Leisure1.63×
14SunglassesFashion & Accessoires1.57×
15OnePlusTechnology & Electronics1.56×
16Social media marketingBusiness & Career1.55×
17DrawingHome & Garden1.53×
18TattoosFashion & Accessoires1.53×
19Fast food restaurantsFood & Beverages1.52×
20Search engine optimizationBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thriller movies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Thriller movies audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.28×
Pet OwnershipJOY1.17×
Early Adopter MentalityPOWER1.08×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Thriller movies audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.77×
Social Media UsageJOY0.81×
TraditionCONSERVATISM0.82×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in India who actively search for Thriller movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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