Thriller movies Audience in Canada
Thriller movies has an estimated audience of 6,025,755 people in Canada. 50.2% are female, 49.8% are male, average age 37.8. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Bruce Willis, Keanu Reeves, Stranger Things, Robert Redford, Movie theater.
The average Thriller movies fan in Canada is 37.8 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Bruce Willis, Keanu Reeves, Stranger Things, with strongest over-indexing on Bruce Willis (2.26× the country average). Demographically, the Thriller movies audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Thriller movies fans
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 37.8 |
| Estimated audience size | 6,025,755 |
Audience persona
The typical Thriller movies fan in Canada is balanced, around 37.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bruce Willis.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,411,104 | 1.75× |
| British Columbia | 1,007,612 | 1.12× |
| Quebec | 871,165 | 0.6× |
| Alberta | 839,246 | 1.13× |
| Manitoba | 255,661 | 1.13× |
| Nova Scotia | 192,949 | 1.07× |
| Saskatchewan | 188,523 | 0.99× |
| New Brunswick | 119,103 | 0.86× |
| Newfoundland and Labrador | 77,290 | 0.84× |
| Prince Edward Island | 25,707 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bruce Willis | 2.26× | Movies & TV |
| Keanu Reeves | 2.46× | Movies & TV |
| Stranger Things | 1.54× | Movies & TV |
| Robert Redford | 2.03× | Movies & TV |
| Movie theater | 1.57× | Movies & TV |
| Kate Beckinsale | 2.76× | Movies & TV |
| Michael B. Jordan | 2.13× | Movies & TV |
| Robert Pattinson | 2.89× | Movies & TV |
| Chris Pratt | 2.46× | Movies & TV |
| Alexander Skarsgård | 2.79× | Movies & TV |
| Game of Thrones | 1.58× | Movies & TV |
| Steve Carell | 2.75× | Movies & TV |
| Scarlett Johansson | 1.54× | Movies & TV |
| Crime fiction | 1.63× | Literature |
| Liam Neeson | 1.78× | Movies & TV |
| Bored Panda | 1.74× | Internet & Social Media |
| John Krasinski | 2.8× | Movies & TV |
| Emma Stone | 1.95× | Movies & TV |
| Margot Robbie | 1.56× | Movies & TV |
| Ethan Hawke | 1.97× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.18 |
| Extroversion | THRILL | 1.17 |
| Early Adopter Mentality | POWER | 1.08 |
| Urban Lifestyle | OPEN | 1.07 |
| Risk Appetite | THRILL | 1.07 |
| Individualism | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.5% |
| China | 5.2% |
See Thriller movies audiences in other countries
More Movie genre audiences in Canada
- Comedy movies (11,360,064)
- Drama movies (7,273,586)
- Animated movies (6,926,106)
- Documentary movies (6,842,068)
- Action movies (6,676,506)
Frequently asked questions
How many fans does Thriller movies have in Canada?
Thriller movies has an estimated audience of 6,025,755 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Thriller movies fans?
50.2% of Thriller movies fans are female, 49.8% are male, with an average age of 37.8 years.
Which brands do Thriller movies fans like most?
Thriller movies fans show strongest brand affinity for Bruce Willis (2.26×), Keanu Reeves (2.46×), and Stranger Things (1.54×) over the country average.
Where do Thriller movies fans live in Canada?
Thriller movies fans in Canada are most concentrated in Ontario (reach 4,411,104), British Columbia (reach 1,007,612), and Quebec (reach 871,165). These three regions account for the largest share of the active audience.
What other brands do Thriller movies fans also like?
Beyond Thriller movies itself, the audience over-indexes on Keanu Reeves (2.46×), Stranger Things (1.54×), Robert Redford (2.03×), and Movie theater (1.57×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Thriller movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.