A data profile of the people who buy, follow and care about Thriller movies in Canada — modelled from more than twelve digital signal sources. Thriller movies has an estimated audience of 6,025,755 people in Canada.
The average Thriller movies fan in Canada is 37.8 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Bruce Willis, Keanu Reeves, Stranger Things, with strongest over-indexing on Bruce Willis (2.26× the country average).
Demographically, the Thriller movies audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Thriller movies fan in Canada is balanced, around 37.8 years old, with strong Extroversion tendencies and a notable affinity for Bruce Willis.
The key figures that characterise the Thriller movies profile in Canada.
50.2% are female, 49.8% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 37.8 |
| Estimated audience size | 6,025,755 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Thriller movies audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.5% |
| China | 5.2% |
Where the Thriller movies audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4.5M | 1.75× | |
| 02 | Alberta | ~800K | 1.13× | |
| 03 | Manitoba | ~300K | 1.13× | |
| 04 | British Columbia | ~1M | 1.12× | |
| 05 | Nova Scotia | ~200K | 1.07× | |
| 06 | Saskatchewan | ~200K | 0.99× | |
| 07 | Prince Edward Island | ~30K | 0.87× | |
| 08 | New Brunswick | ~100K | 0.86× | |
| 09 | Newfoundland and Labrador | ~80K | 0.84× | |
| 10 | Quebec | ~900K | 0.60× |
The strongest cross-interests of the Thriller movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Robert Pattinson | Movies & TV | 2.89× | ||
| 02 | John Krasinski | Movies & TV | 2.80× | ||
| 03 | Alexander Skarsgård | Movies & TV | 2.79× | ||
| 04 | Kate Beckinsale | Movies & TV | 2.76× | ||
| 05 | Steve Carell | Movies & TV | 2.75× | ||
| 06 | Keanu Reeves | Movies & TV | 2.46× | ||
| 07 | Chris Pratt | Movies & TV | 2.46× | ||
| 08 | Bruce Willis | Movies & TV | 2.26× | ||
| 09 | Michael B. Jordan | Movies & TV | 2.13× | ||
| 10 | Robert Redford | Movies & TV | 2.03× | ||
| 11 | Emma Stone | Movies & TV | 1.95× | ||
| 12 | Emily Blunt | Movies & TV | 1.81× | ||
| 13 | Liam Neeson | Movies & TV | 1.78× | ||
| 14 | Bored Panda | Internet & Social Media | 1.74× | ||
| 15 | Crime fiction | Literature | 1.63× | ||
| 16 | Game of Thrones | Movies & TV | 1.58× | ||
| 17 | Movie theater | Movies & TV | 1.57× | ||
| 18 | Margot Robbie | Movies & TV | 1.56× | ||
| 19 | Stranger Things | Movies & TV | 1.54× | ||
| 20 | Scarlett Johansson | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.17× | |
| Early Adopter Mentality | POWER | 1.08× | |
| Urban Lifestyle | OPEN | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.81× | |
| Luxury Orientation | PREMIUM | 0.84× | |
| DIY Mentality | THRILL | 0.88× |
Thriller movies has an estimated audience of 6,025,755 people in Canada, concentrated in Ontario and British Columbia.
50.2% of Thriller movies fans are female, 49.8% are male, with an average age of 37.8 years.
Thriller movies fans show strongest brand affinity for Bruce Willis (2.26×), Keanu Reeves (2.46×), and Stranger Things (1.54×) over the country average.
Thriller movies fans in Canada are most concentrated in Ontario (reach ~4.5M), British Columbia (reach ~1M), and Quebec (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Thriller movies itself, the audience over-indexes on Keanu Reeves (2.46×), Stranger Things (1.54×), Robert Redford (2.03×), and Movie theater (1.57×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Thriller movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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