Thriller movies Audience in Italy
Thriller movies has an estimated audience of 11,299,193 people in Italy. 51.1% are female, 48.9% are male, average age 39.1. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Wine bar, Crystal healing, Miniskirt, Wine cocktail, Same-sex marriage.
The average Thriller movies fan in Italy is 39.1 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Wine bar, Crystal healing, Miniskirt, with strongest over-indexing on Wine bar (18.05× the country average). Demographically, the Thriller movies audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Thriller movies fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 39.1 |
| Estimated audience size | 11,299,193 |
Audience persona
The typical Thriller movies fan in Italy is balanced, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Wine bar.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,517,744 | 1.27× |
| Lazio | 1,693,396 | 1.22× |
| Campania | 1,238,481 | 0.98× |
| Veneto | 918,231 | 1.03× |
| Emilia-Romagna | 853,388 | 0.93× |
| Piedmont | 847,064 | 1.01× |
| Sicilia | 811,946 | 0.83× |
| Tuscany | 739,981 | 0.99× |
| Puglia | 692,470 | 0.89× |
| Calabria | 232,611 | 0.67× |
| Liguria | 224,010 | 0.71× |
| Sardinia | 221,334 | 0.7× |
| Marche | 217,576 | 0.77× |
| Trentino-Alto Adige/Südtirol | 188,587 | 0.88× |
| Friuli-Venezia Giulia | 182,938 | 0.86× |
| Abruzzo | 155,665 | 0.63× |
| Umbria | 118,068 | 0.64× |
| Basilicata | 103,909 | 1.01× |
| Molise | 87,367 | 1.63× |
| Aosta Valley | 68,001 | 2.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wine bar | 18.05× | Food & Beverages |
| Crystal healing | 15.15× | Health |
| Miniskirt | 14.66× | Fashion & Accessoires |
| Wine cocktail | 21.28× | Food & Beverages |
| Same-sex marriage | 14.12× | Kids & Family |
| Oncology | 9.03× | Health |
| Charm bracelet | 7.39× | Fashion & Accessoires |
| Ethanol | 5.3× | Health |
| corriere dello sport | 2.42× | Sports |
| Robert Redford | 3.41× | Movies & TV |
| CARE (relief agency) | 9.79× | Politics & Society |
| Dry cleaning | 11.65× | Home & Garden |
| Politics of China | 13.34× | Politics & Society |
| Natural skin care | 2.35× | Beauty & Wellness |
| Twitch | 2.15× | Games |
| Personal protective equipment | 4.72× | Cars & Mobility |
| Mediaset | 1.86× | Technology & Electronics |
| Volunteering | 1.5× | Politics & Society |
| General practitioner | 2.2× | Health |
| Sophia Loren | 2.52× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.25 |
| Social Media Usage | JOY | 1.18 |
| Travelling | THRILL | 1.01 |
| Risk Appetite | THRILL | 1 |
| Luxury Orientation | PREMIUM | 1 |
| Pet Ownership | JOY | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.5% |
| China | 5.2% |
See Thriller movies audiences in other countries
More Movie genre audiences in Italy
- Comedy movies (23,544,279)
- Animated movies (12,952,513)
- Fantasy movies (12,599,797)
- Anime movies (12,066,379)
- Drama movies (11,865,741)
Frequently asked questions
How many fans does Thriller movies have in Italy?
Thriller movies has an estimated audience of 11,299,193 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Thriller movies fans?
51.1% of Thriller movies fans are female, 48.9% are male, with an average age of 39.1 years.
Which brands do Thriller movies fans like most?
Thriller movies fans show strongest brand affinity for Wine bar (18.05×), Crystal healing (15.15×), and Miniskirt (14.66×) over the country average.
Where do Thriller movies fans live in Italy?
Thriller movies fans in Italy are most concentrated in Lombardy (reach 2,517,744), Lazio (reach 1,693,396), and Campania (reach 1,238,481). These three regions account for the largest share of the active audience.
What other brands do Thriller movies fans also like?
Beyond Thriller movies itself, the audience over-indexes on Crystal healing (15.15×), Miniskirt (14.66×), Wine cocktail (21.28×), and Same-sex marriage (14.12×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Thriller movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.