A data profile of the people who buy, follow and care about Thriller movies in Italy — modelled from more than twelve digital signal sources. Thriller movies has an estimated audience of 11,299,193 people in Italy.
The average Thriller movies fan in Italy is 39.1 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Volunteering, Robert Redford, Batman, with strongest over-indexing on Volunteering (1.84× the country average).
Demographically, the Thriller movies audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Risk Appetite, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Thriller movies fan in Italy is balanced, around 39.1 years old, with strong Risk Appetite tendencies and a notable affinity for Volunteering.
The key figures that characterise the Thriller movies profile in Italy.
51.1% are female, 48.9% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 39.1 |
| Estimated audience size | 11,299,193 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Thriller movies audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.5% |
| China | 5.2% |
Where the Thriller movies audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~2.5M | 1.22× | |
| 02 | Lazio | ~1.5M | 1.16× | |
| 03 | Aosta Valley | ~30K | 1.15× | |
| 04 | Molise | ~60K | 1.07× | |
| 05 | Veneto | ~900K | 1.02× | |
| 06 | Piedmont | ~800K | 1.01× | |
| 07 | Basilicata | ~100K | 1.00× | |
| 08 | Campania | ~1.5M | 0.99× | |
| 09 | Tuscany | ~700K | 0.99× | |
| 10 | Trentino-Alto Adige/Südtirol | ~200K | 0.97× | |
| 11 | Friuli-Venezia Giulia | ~200K | 0.97× | |
| 12 | Emilia-Romagna | ~900K | 0.96× | |
| 13 | Umbria | ~200K | 0.96× | |
| 14 | Puglia | ~700K | 0.95× | |
| 15 | Marche | ~300K | 0.95× | |
| 16 | Calabria | ~300K | 0.94× | |
| 17 | Abruzzo | ~200K | 0.94× | |
| 18 | Sicilia | ~900K | 0.93× | |
| 19 | Liguria | ~300K | 0.93× | |
| 20 | Sardinia | ~300K | 0.93× |
The strongest cross-interests of the Thriller movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Doctor Strange | Literature | 5.74× | ||
| 02 | Guardians of the Galaxy (film) | Movies & TV | 4.56× | ||
| 03 | Saw (franchise) | Movies & TV | 3.83× | ||
| 04 | Ethan Hawke | Movies & TV | 3.42× | ||
| 05 | Liam Neeson | Movies & TV | 2.97× | ||
| 06 | The Conjuring | Movies & TV | 2.85× | ||
| 07 | Online poker | Games | 2.68× | ||
| 08 | Robert De Niro | Movies & TV | 2.48× | ||
| 09 | Superhero film | Movies & TV | 2.42× | ||
| 10 | Robert Redford | Movies & TV | 2.30× | ||
| 11 | Chicano rap | Music & Radio | 2.20× | ||
| 12 | Country rap | Music & Radio | 2.15× | ||
| 13 | Sophia Loren | Movies & TV | 1.88× | ||
| 14 | Volunteering | Politics & Society | 1.84× | ||
| 15 | Natural skin care | Beauty & Wellness | 1.66× | ||
| 16 | General practitioner | Health | 1.58× | ||
| 17 | Batman | Movies & TV | 1.56× | ||
| 18 | DAZN | Movies & TV | 1.56× | ||
| 19 | Twitch | Games | 1.54× | ||
| 20 | Computer monitors | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.21× | |
| Community Orientation | OPEN | 1.10× | |
| Indulgence | JOY | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.81× | |
| Family Orientation | CONSERVATISM | 0.84× | |
| Patriotism | CONSERVATISM | 0.86× |
Thriller movies has an estimated audience of 11,299,193 people in Italy, concentrated in Lombardy and Lazio.
51.1% of Thriller movies fans are female, 48.9% are male, with an average age of 39.1 years.
Thriller movies fans show strongest brand affinity for Volunteering (1.84×), Robert Redford (2.3×), and Batman (1.56×) over the country average.
Thriller movies fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~1.5M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Thriller movies itself, the audience over-indexes on Robert Redford (2.3×), Batman (1.56×), The Conjuring (2.85×), and Online poker (2.68×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Thriller movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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