Rascasse Audience Intelligence

Thriller movies Audience in United States

A data profile of the people who buy, follow and care about Thriller movies in United States — modelled from more than twelve digital signal sources. Thriller movies has an estimated audience of 57,669,845 people in United States.

#7among Movie genre in United States#237among Topic in United States#26in Movies & TV

The average Thriller movies fan in United States is 37.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dylan O'Brien, Real property, Lunch, with strongest over-indexing on Dylan O'Brien (2.85× the country average).

Demographically, the Thriller movies audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Thriller movies fan in United States is balanced, around 37.4 years old, with strong Extroversion tendencies and a notable affinity for Dylan O'Brien.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thriller movies profile in United States.

Audience size
57.7M
in United States
Gender
51.1%♀
48.9% male
Age
37.4
average years
Country rank
#322
Topic in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thriller movies fans

51.1% are female, 48.9% are male, average age 37.4.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Thriller movies audience in United States
MetricValue
Female51.1%
Male48.9%
Average age37.4
Estimated audience size57,669,845
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Thriller movies audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3918%
40-4918%
50+18%
Fig. 04

Worldwide distribution

19.5%

of the worldwide Thriller movies audience comes from United States.

Worldwide audience distribution share by country for Thriller movies
CountryShare
United States19.5%
Japan5.5%
China5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thriller movies audience in United States is strongest.

Fig. 05

Top regions by affinity

Thriller movies fans by region: top regions in United States
#RegionReachAffinity×
01Texas~6M1.18×
02Mississippi~600K1.18×
03Georgia~2M1.13×
04Illinois~2M1.10×
05Louisiana~800K1.10×
06Arkansas~500K1.10×
07Idaho~300K1.10×
08California~7M1.09×
09North Carolina~2M1.09×
10Utah~600K1.08×
11Delaware~200K1.08×
12New Jersey~1.5M1.07×
13Oklahoma~700K1.07×
14Massachusetts~1M1.06×
15Michigan~1.5M1.05×
16Pennsylvania~2M1.04×
17Indiana~1M1.04×
18Kansas~500K1.04×
19New York~3.5M1.03×
20Virginia~1.5M1.03×
21Tennessee~1M1.03×
22Washington~1M1.03×
23Missouri~1M1.03×
24Connecticut~600K1.03×
25Arizona~1M1.01×
26South Carolina~900K1.01×
27Rhode Island~200K1.00×
28Maryland~1M0.99×
29Alabama~800K0.99×
30Kentucky~700K0.98×
31Florida~4M0.97×
32Ohio~1.5M0.97×
33Minnesota~800K0.96×
34Nevada~500K0.96×
35New Mexico~300K0.96×
36New Hampshire~200K0.96×
37Alaska~100K0.96×
38North Dakota~100K0.96×
39Colorado~900K0.95×
40Wisconsin~800K0.95×
41West Virginia~300K0.95×
42Oregon~600K0.94×
43Iowa~400K0.92×
44Montana~100K0.92×
45Nebraska~300K0.91×
46Vermont~90K0.90×
47Maine~200K0.89×
48Washington, District of Columbia~200K0.89×
49South Dakota~100K0.87×
50Hawaii~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Thriller movies, United States
0.80×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thriller movies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thriller movies audience
#·InterestCategoryAffinity×
01Dylan O'BrienMovies & TV2.85×
02Bruce WillisMovies & TV2.08×
03Word gamesGames2.06×
04City BankBusiness & Career1.93×
05Spirit HalloweenKids & Family1.90×
06Obsessed (2009 film)Movies & TV1.82×
07Real propertyHome & Garden1.74×
08Scooby-DooMovies & TV1.71×
09Diane KeatonMovies & TV1.71×
10Anime conventionLiterature1.68×
11House musicMusic & Radio1.66×
12EyebrowBeauty & Wellness1.64×
13Nail artBeauty & Wellness1.64×
14BeetlejuiceMovies & TV1.60×
15Movie theaterMovies & TV1.60×
16Talk radioMusic & Radio1.59×
17Millie Bobby BrownMovies & TV1.56×
18High schoolBusiness & Career1.54×
19LunchFood & Beverages1.53×
20PokémonGames1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thriller movies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thriller movies audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.18×
PatriotismCONSERVATISM1.16×
Early Adopter MentalityPOWER1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thriller movies audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.82×
Family OrientationCONSERVATISM0.84×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Thriller movies have in United States?

Thriller movies has an estimated audience of 57,669,845 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Thriller movies fans?

51.1% of Thriller movies fans are female, 48.9% are male, with an average age of 37.4 years.

03

Which brands do Thriller movies fans like most?

Thriller movies fans show strongest brand affinity for Dylan O'Brien (2.85×), Real property (1.74×), and Lunch (1.53×) over the country average.

04

Where do Thriller movies fans live in United States?

Thriller movies fans in United States are most concentrated in California (reach ~7M), Texas (reach ~6M), and Florida (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Thriller movies fans also like?

Beyond Thriller movies itself, the audience over-indexes on Real property (1.74×), Lunch (1.53×), Spirit Halloween (1.9×), and Scooby-Doo (1.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movie genre audiences in United States

See Thriller movies audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Thriller movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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