A data profile of the people who buy, follow and care about Thriller movies in Brazil — modelled from more than twelve digital signal sources. Thriller movies has an estimated audience of 12,791,507 people in Brazil.
Thriller movies has an estimated audience of 12,791,507 people in Brazil. 58.0% are female, 42.0% are male, average age 39.4. Top brand affinities: Harry Potter, Stranger Things, Beetlejuice, Spotify, The Big Bang Theory.
Top brand affinities include Harry Potter, Stranger Things, Beetlejuice, with strongest over-indexing on Harry Potter (1.6× the country average).
Demographically, the Thriller movies audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality.
The typical Thriller movies fan in Brazil is more female, around 39.4 years old, with strong Family Orientation tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Thriller movies profile in Brazil.
58.0% are female, 42.0% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 39.4 |
| Estimated audience size | 12,791,507 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Thriller movies audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.5% |
| China | 5.2% |
The strongest cross-interests of the Thriller movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alexander Skarsgård | Movies & TV | 3.09× | ||
| 02 | Beetlejuice | Movies & TV | 2.98× | ||
| 03 | Michael B. Jordan | Movies & TV | 2.75× | ||
| 04 | Henry Cavill | Movies & TV | 2.72× | ||
| 05 | Keanu Reeves | Movies & TV | 2.72× | ||
| 06 | Comedy club | Movies & TV | 2.72× | ||
| 07 | Nintendo Switch | Games | 2.72× | ||
| 08 | The Conjuring | Movies & TV | 2.72× | ||
| 09 | Scarface (1983 film) | Movies & TV | 2.67× | ||
| 10 | Al Pacino | Movies & TV | 2.61× | ||
| 11 | Robert De Niro | Movies & TV | 2.49× | ||
| 12 | The Big Bang Theory | Movies & TV | 2.38× | ||
| 13 | Breaking Bad | Movies & TV | 2.38× | ||
| 14 | Peaky Blinders (TV series) | Movies & TV | 2.31× | ||
| 15 | Stranger Things | Movies & TV | 2.12× | ||
| 16 | Minivans | Cars & Mobility | 1.85× | ||
| 17 | Harry Potter | Movies & TV | 1.60× | ||
| 18 | BTS | Music & Radio | 1.56× | ||
| 19 | Spotify | Internet & Social Media | 1.52× | ||
| 20 | Anime movies | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.41× | |
| Early Adopter Mentality | POWER | 1.17× | |
| Patriotism | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.84× | |
| Need for Security | CONSERVATISM | 0.85× | |
| Indulgence | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Thriller movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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