Thriller movies Audience in Brazil
Thriller movies has an estimated audience of 12,791,507 people in Brazil. 58.0% are female, 42.0% are male, average age 39.4. Top brand affinities: Harry Potter, Smart device, Polo Ralph Lauren, Neymar, Stranger Things.
Top brand affinities include Harry Potter, Smart device, Polo Ralph Lauren, with strongest over-indexing on Harry Potter (2.24× the country average). Demographically, the Thriller movies audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Mindfulness, Family Orientation.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Thriller movies fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 39.4 |
| Estimated audience size | 12,791,507 |
Audience persona
The typical Thriller movies fan in Brazil is more female, around 39.4 years old, with strong Mindfulness tendencies and a notable affinity for Harry Potter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.24× | Movies & TV |
| Smart device | 8.43× | Technology & Electronics |
| Polo Ralph Lauren | 13.69× | Fashion & Accessoires |
| Neymar | 2.03× | Sports |
| Stranger Things | 2.41× | Movies & TV |
| Superman | 1.54× | Movies & TV |
| Beetlejuice | 3.35× | Movies & TV |
| Nature | 1.75× | Home & Garden |
| UEFA Champions League | 2.08× | Sports |
| Family | 1.57× | Kids & Family |
| Batman | 1.99× | Movies & TV |
| Spotify | 1.94× | Internet & Social Media |
| Social media | 1.57× | Business & Career |
| Samsung | 1.99× | Technology & Electronics |
| Happiness | 1.69× | Health |
| X | 1.75× | Internet & Social Media |
| Mixed martial arts | 2.85× | Sports |
| Sport Club do Recife | 1.87× | Sports |
| Paris Saint-Germain | 1.55× | Sports |
| Children's clothing | 2× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.71 |
| Family Orientation | CONSERVATISM | 1.66 |
| Social Media Usage | JOY | 1.45 |
| Creativity | OPEN | 1.43 |
| Urban Lifestyle | OPEN | 1.42 |
| Risk Appetite | THRILL | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.5% |
| China | 5.2% |
See Thriller movies audiences in other countries
More Movie genre audiences in Brazil
- Comedy movies (25,651,989)
- Action movies (14,808,545)
- Animated movies (13,385,572)
- Drama movies (12,967,971)
- Science fiction movies (11,527,157)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Thriller movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.