A data profile of the people who buy, follow and care about Breaking Bad in Brazil — modelled from more than twelve digital signal sources. Breaking Bad has an estimated audience of 3,792,440 people in Brazil.
The average Breaking Bad fan in Brazil is 38.4 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Magic City (TV series), True Detective, Stranger Things, with strongest over-indexing on Magic City (TV series) (26.85× the country average).
Demographically, the Breaking Bad audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Breaking Bad fan in Brazil is balanced, around 38.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Magic City (TV series).
The key figures that characterise the Breaking Bad profile in Brazil.
46.3% are female, 53.7% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 38.4 |
| Estimated audience size | 3,792,440 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Breaking Bad audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 8.6% |
| India | 8.0% |
Where the Breaking Bad audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio Grande do Sul | ~300K | 1.29× | |
| 02 | Paraná | ~200K | 1.09× | |
| 03 | Federal District | ~70K | 1.09× | |
| 04 | Santa Catarina | ~200K | 1.08× | |
| 05 | Amapá | ~10K | 1.06× | |
| 06 | Pernambuco | ~200K | 1.05× | |
| 07 | Paraíba | ~80K | 1.05× | |
| 08 | Amazonas | ~70K | 1.05× | |
| 09 | Roraima | ~10K | 1.05× | |
| 10 | Goiás | ~100K | 1.03× | |
| 11 | Mato Grosso do Sul | ~60K | 1.02× | |
| 12 | São Paulo | ~1M | 1.01× | |
| 13 | Minas Gerais | ~400K | 1.00× | |
| 14 | Piauí | ~50K | 1.00× | |
| 15 | Maranhão | ~90K | 0.99× | |
| 16 | Rondônia | ~30K | 0.99× | |
| 17 | Rio Grande do Norte | ~60K | 0.98× | |
| 18 | Acre | ~10K | 0.98× | |
| 19 | Ceará | ~200K | 0.97× | |
| 20 | Sergipe | ~40K | 0.96× | |
| 21 | Pará | ~100K | 0.95× | |
| 22 | Alagoas | ~50K | 0.95× | |
| 23 | Bahia | ~200K | 0.91× | |
| 24 | Rio de Janeiro | ~300K | 0.90× | |
| 25 | Tocantins | ~20K | 0.90× | |
| 26 | Espírito Santo | ~70K | 0.87× | |
| 27 | Mato Grosso | ~60K | 0.82× |
The strongest cross-interests of the Breaking Bad audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Magic City (TV series) | Movies & TV | 26.85× | ||
| 02 | Alexander Skarsgård | Movies & TV | 25.35× | ||
| 03 | Whoopi Goldberg | Movies & TV | 24.95× | ||
| 04 | James Marsden | Movies & TV | 24.67× | ||
| 05 | Christopher Nolan | Movies & TV | 24.45× | ||
| 06 | Better Call Saul | Movies & TV | 22.27× | ||
| 07 | The Crown | Movies & TV | 22.04× | ||
| 08 | Scarface (1983 film) | Movies & TV | 21.88× | ||
| 09 | Spy film | Movies & TV | 20.68× | ||
| 10 | Shameless (U.S. TV series) | Movies & TV | 20.18× | ||
| 11 | Dexter (TV series) | Movies & TV | 18.91× | ||
| 12 | Unforgettable (2011 TV series) | Movies & TV | 17.81× | ||
| 13 | True Detective | Movies & TV | 17.52× | ||
| 14 | Prison Break | Movies & TV | 16.50× | ||
| 15 | Smallville | Movies & TV | 16.29× | ||
| 16 | Beetlejuice | Movies & TV | 16.18× | ||
| 17 | The Big Bang Theory | Movies & TV | 13.40× | ||
| 18 | The Rookie | Movies & TV | 11.95× | ||
| 19 | Stranger Things | Movies & TV | 10.16× | ||
| 20 | Stitch! | Movies & TV | 8.27× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.23× | |
| Risk Appetite | THRILL | 1.61× | |
| Sustainability | BALANCE | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.93× | |
| Indulgence | JOY | 0.99× | |
| Pet Ownership | JOY | 1.00× |
Breaking Bad has an estimated audience of 3,792,440 people in Brazil, concentrated in São Paulo and Minas Gerais.
46.3% of Breaking Bad fans are female, 53.7% are male, with an average age of 38.4 years.
Breaking Bad fans show strongest brand affinity for Magic City (TV series) (26.85×), True Detective (17.52×), and Stranger Things (10.16×) over the country average.
Breaking Bad fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Breaking Bad itself, the audience over-indexes on True Detective (17.52×), Stranger Things (10.16×), Beetlejuice (16.18×), and Scarface (1983 film) (21.88×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Breaking Bad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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