A data profile of the people who buy, follow and care about Anime movies in Brazil — modelled from more than twelve digital signal sources. Anime movies has an estimated audience of 9,863,075 people in Brazil.
The average Anime movies fan in Brazil is 36.5 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Harry Potter, Superman, Mobile game, with strongest over-indexing on Harry Potter (1.76× the country average).
Demographically, the Anime movies audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Extroversion, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Anime movies fan in Brazil is balanced, around 36.5 years old, with strong Extroversion tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Anime movies profile in Brazil.
50.3% are female, 49.7% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 36.5 |
| Estimated audience size | 9,863,075 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 17% |
of the worldwide Anime movies audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.2% |
| China | 10.4% |
| Japan | 9.5% |
Where the Anime movies audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Roraima | ~30K | 1.16× | |
| 02 | Acre | ~40K | 1.12× | |
| 03 | Amapá | ~40K | 1.09× | |
| 04 | Rio Grande do Sul | ~600K | 1.07× | |
| 05 | Rio Grande do Norte | ~200K | 1.03× | |
| 06 | Pernambuco | ~500K | 1.01× | |
| 07 | Tocantins | ~70K | 1.01× | |
| 08 | Sergipe | ~100K | 1.00× | |
| 09 | Rondônia | ~80K | 1.00× | |
| 10 | Amazonas | ~200K | 0.98× | |
| 11 | São Paulo | ~2.5M | 0.97× | |
| 12 | Alagoas | ~100K | 0.97× | |
| 13 | Piauí | ~100K | 0.97× | |
| 14 | Paraná | ~600K | 0.96× | |
| 15 | Pará | ~300K | 0.96× | |
| 16 | Paraíba | ~200K | 0.96× | |
| 17 | Rio de Janeiro | ~900K | 0.95× | |
| 18 | Mato Grosso do Sul | ~100K | 0.95× | |
| 19 | Maranhão | ~200K | 0.94× | |
| 20 | Espírito Santo | ~200K | 0.93× | |
| 21 | Mato Grosso | ~200K | 0.93× | |
| 22 | Federal District | ~200K | 0.93× | |
| 23 | Santa Catarina | ~400K | 0.92× | |
| 24 | Ceará | ~400K | 0.92× | |
| 25 | Goiás | ~300K | 0.90× | |
| 26 | Bahia | ~600K | 0.87× | |
| 27 | Minas Gerais | ~900K | 0.84× |
The strongest cross-interests of the Anime movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crunchyroll | Games | 2.90× | ||
| 02 | Manga | Literature | 2.41× | ||
| 03 | BTS | Music & Radio | 2.00× | ||
| 04 | Mobile game | Games | 1.98× | ||
| 05 | Comics | Literature | 1.98× | ||
| 06 | Gamer | Games | 1.97× | ||
| 07 | Superman | Movies & TV | 1.92× | ||
| 08 | Game of Thrones | Movies & TV | 1.77× | ||
| 09 | Harry Potter | Movies & TV | 1.76× | ||
| 10 | Online games | Games | 1.66× | ||
| 11 | Stranger Things | Movies & TV | 1.64× | ||
| 12 | Shopee | Shopping | 1.62× | ||
| 13 | Netflix | Movies & TV | 1.60× | ||
| 14 | Laughter | Movies & TV | 1.59× | ||
| 15 | Funk | Music & Radio | 1.57× | ||
| 16 | Sydney Sweeney | Movies & TV | 1.55× | ||
| 17 | HBO MAX | Movies & TV | 1.55× | ||
| 18 | Spotify | Internet & Social Media | 1.52× | ||
| 19 | Drama movies | Movies & TV | 1.52× | ||
| 20 | Thriller movies | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.41× | |
| Social Media Usage | JOY | 1.32× | |
| Creativity | OPEN | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.84× | |
| Career Orientation | POWER | 0.84× | |
| Design Affinity | PREMIUM | 0.88× |
Anime movies has an estimated audience of 9,863,075 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
50.3% of Anime movies fans are female, 49.7% are male, with an average age of 36.5 years.
Anime movies fans show strongest brand affinity for Harry Potter (1.76×), Superman (1.92×), and Mobile game (1.98×) over the country average.
Anime movies fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Rio de Janeiro (reach ~900K), and Minas Gerais (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Anime movies itself, the audience over-indexes on Superman (1.92×), Mobile game (1.98×), Netflix (1.6×), and Funk (1.57×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Anime movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.