Anime movies Audience in Brazil
Anime movies has an estimated audience of 9,863,075 people in Brazil. 50.3% are female, 49.7% are male, average age 36.5. Top regions: São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities: Harry Potter, Superman, Netflix, Mobile game, Funk.
The average Anime movies fan in Brazil is 36.5 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities include Harry Potter, Superman, Netflix, with strongest over-indexing on Harry Potter (1.76× the country average). Demographically, the Anime movies audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Anime movies fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 36.5 |
| Estimated audience size | 9,863,075 |
Audience persona
The typical Anime movies fan in Brazil is balanced, around 36.5 years old, with strong Extroversion tendencies and a notable affinity for Harry Potter.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,471,719 | 0.96× |
| Rio de Janeiro | 857,273 | 0.93× |
| Minas Gerais | 747,095 | 0.73× |
| Rio Grande do Sul | 654,238 | 1.12× |
| Paraná | 561,810 | 0.93× |
| Pernambuco | 464,106 | 1.03× |
| Bahia | 440,991 | 0.68× |
| Santa Catarina | 362,803 | 0.8× |
| Ceará | 340,056 | 0.79× |
| Pará | 283,742 | 0.88× |
| Goiás | 252,786 | 0.67× |
| Rio Grande do Norte | 184,403 | 1.12× |
| Maranhão | 169,168 | 0.69× |
| Paraíba | 158,128 | 0.8× |
| Amazonas | 150,540 | 0.88× |
| Espírito Santo | 142,032 | 0.69× |
| Federal District | 118,271 | 0.72× |
| Alagoas | 115,219 | 0.8× |
| Piauí | 106,633 | 0.78× |
| Sergipe | 102,426 | 1× |
| Mato Grosso | 91,611 | 0.5× |
| Mato Grosso do Sul | 88,000 | 0.61× |
| Rondônia | 80,113 | 0.97× |
| Acre | 76,409 | 2.22× |
| Roraima | 73,450 | 2.64× |
| Tocantins | 70,340 | 1.08× |
| Amapá | 69,319 | 1.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 1.76× | Movies & TV |
| Superman | 1.92× | Movies & TV |
| Netflix | 1.6× | Movies & TV |
| Mobile game | 1.98× | Games |
| Funk | 1.57× | Music & Radio |
| Stranger Things | 1.64× | Movies & TV |
| Spotify | 1.52× | Internet & Social Media |
| Gamer | 1.97× | Games |
| Crunchyroll | 2.9× | Games |
| Manga | 2.41× | Literature |
| Laughter | 1.59× | Movies & TV |
| Shopee | 1.62× | Shopping |
| Online games | 1.66× | Games |
| Game of Thrones | 1.77× | Movies & TV |
| Comics | 1.98× | Literature |
| BTS | 2× | Music & Radio |
| Drama movies | 1.52× | Movies & TV |
| Thriller movies | 1.52× | Movies & TV |
| Roblox | 1.83× | Games |
| Sydney Sweeney | 1.55× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.33 |
| Mindfulness | BALANCE | 1.32 |
| Risk Appetite | THRILL | 1.29 |
| Social Media Usage | JOY | 1.22 |
| LGBTQ+ Identity | OPEN | 1.15 |
| Design Affinity | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| China | 10.4% |
| Japan | 9.5% |
See Anime movies audiences in other countries
More Movie genre audiences in Brazil
- Comedy movies (25,651,989)
- Action movies (14,808,545)
- Animated movies (13,385,572)
- Drama movies (12,967,971)
- Thriller movies (12,791,507)
Frequently asked questions
How many fans does Anime movies have in Brazil?
Anime movies has an estimated audience of 9,863,075 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of Anime movies fans?
50.3% of Anime movies fans are female, 49.7% are male, with an average age of 36.5 years.
Which brands do Anime movies fans like most?
Anime movies fans show strongest brand affinity for Harry Potter (1.76×), Superman (1.92×), and Netflix (1.6×) over the country average.
Where do Anime movies fans live in Brazil?
Anime movies fans in Brazil are most concentrated in São Paulo (reach 2,471,719), Rio de Janeiro (reach 857,273), and Minas Gerais (reach 747,095). These three regions account for the largest share of the active audience.
What other brands do Anime movies fans also like?
Beyond Anime movies itself, the audience over-indexes on Superman (1.92×), Netflix (1.6×), Mobile game (1.98×), and Funk (1.57×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Anime movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.