Anime movies Audience in Mexico
Anime movies has an estimated audience of 8,824,536 people in Mexico. 46.4% are female, 53.6% are male, average age 30.8. Top regions: State of Mexico, Distrito Federal, Baja California. Top brand affinities: Reggaeton, Musical ensemble, Digital television, Norteño (music), Joke.
The average Anime movies fan in Mexico is 30.8 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Baja California. Top brand affinities include Reggaeton, Musical ensemble, Digital television, with strongest over-indexing on Reggaeton (1.51× the country average). Demographically, the Anime movies audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Spirituality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Anime movies fans
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 30.8 |
| Estimated audience size | 8,824,536 |
Audience persona
The typical Anime movies fan in Mexico is balanced, around 30.8 years old, with strong Spirituality tendencies and a notable affinity for Reggaeton.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,161,350 | 0.96× |
| Distrito Federal | 939,255 | 0.81× |
| Baja California | 874,364 | 2.39× |
| Nuevo Leon | 769,174 | 1.45× |
| Jalisco | 703,052 | 1.08× |
| Coahuila de Zaragoza | 511,336 | 1.93× |
| Chihuahua | 510,429 | 1.67× |
| Chiapas | 463,684 | 1.75× |
| Veracruz (state) | 378,117 | 0.73× |
| Guanajuato | 372,885 | 0.89× |
| Puebla | 337,283 | 0.72× |
| Michoacan de Ocampo | 228,596 | 0.75× |
| Yucatan | 194,750 | 1.06× |
| Sinaloa | 186,538 | 0.8× |
| Hidalgo | 131,920 | 0.62× |
| Guerrero | 128,638 | 0.57× |
| Durango | 109,942 | 0.9× |
| Morelos | 101,484 | 0.66× |
| Aguascalientes | 94,748 | 0.85× |
| Zacatecas | 72,221 | 0.64× |
| Tlaxcala | 62,190 | 0.61× |
| Baja California Sur | 58,532 | 0.83× |
| Nayarit | 57,381 | 0.67× |
| Campeche | 53,061 | 0.79× |
| Colima | 48,668 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Reggaeton | 1.51× | Music & Radio |
| Musical ensemble | 1.56× | Music & Radio |
| Digital television | 1.51× | Movies & TV |
| Norteño (music) | 1.61× | Music & Radio |
| Joke | 1.51× | Literature |
| Harmony | 1.6× | Kids & Family |
| Manga | 1.66× | Literature |
| Cumbia | 1.61× | Music & Radio |
| Art film | 1.52× | Movies & TV |
| Video hosting service | 1.57× | Technology & Electronics |
| musica ranchera | 1.52× | Music & Radio |
| Orchestra | 1.51× | Music & Radio |
| Fandom | 1.52× | Literature |
| Vocal music | 1.52× | Music & Radio |
| ANIMEFLV | 1.64× | Internet & Social Media |
| Viral video | 1.51× | Internet & Social Media |
| Quartet | 1.52× | Music & Radio |
| Attachment theory | 1.52× | Kids & Family |
| Romanticism | 1.63× | Politics & Society |
| Tejano music | 1.52× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.32 |
| Risk Appetite | THRILL | 1.23 |
| Travelling | THRILL | 1.23 |
| LGBTQ+ Identity | OPEN | 1.19 |
| Urban Lifestyle | OPEN | 1.17 |
| Creativity | OPEN | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| China | 10.4% |
| Japan | 9.5% |
See Anime movies audiences in other countries
More Movie genre audiences in Mexico
- Comedy movies (13,493,016)
- Drama movies (8,745,166)
- Action movies (8,741,574)
- Animated movies (8,324,173)
- Thriller movies (8,291,776)
Frequently asked questions
How many fans does Anime movies have in Mexico?
Anime movies has an estimated audience of 8,824,536 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Anime movies fans?
46.4% of Anime movies fans are female, 53.6% are male, with an average age of 30.8 years.
Which brands do Anime movies fans like most?
Anime movies fans show strongest brand affinity for Reggaeton (1.51×), Musical ensemble (1.56×), and Digital television (1.51×) over the country average.
Where do Anime movies fans live in Mexico?
Anime movies fans in Mexico are most concentrated in State of Mexico (reach 1,161,350), Distrito Federal (reach 939,255), and Baja California (reach 874,364). These three regions account for the largest share of the active audience.
What other brands do Anime movies fans also like?
Beyond Anime movies itself, the audience over-indexes on Musical ensemble (1.56×), Digital television (1.51×), Norteño (music) (1.61×), and Joke (1.51×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Anime movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.