A data profile of the people who buy, follow and care about Anime movies in Mexico — modelled from more than twelve digital signal sources. Anime movies has an estimated audience of 8,824,536 people in Mexico.
The average Anime movies fan in Mexico is 30.8 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Baja California.
Top brand affinities include Reggaeton, Musical ensemble, Digital television, with strongest over-indexing on Reggaeton (1.51× the country average).
Demographically, the Anime movies audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Tradition, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Anime movies fan in Mexico is balanced, around 30.8 years old, with strong Tradition tendencies and a notable affinity for Reggaeton.
The key figures that characterise the Anime movies profile in Mexico.
46.4% are female, 53.6% are male, average age 30.8.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 30.8 |
| Estimated audience size | 8,824,536 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 23% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide Anime movies audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 17.2% |
| China | 10.4% |
| Japan | 9.5% |
Where the Anime movies audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baja California | ~700K | 1.87× | |
| 02 | Coahuila de Zaragoza | ~400K | 1.44× | |
| 03 | Chihuahua | ~400K | 1.33× | |
| 04 | Chiapas | ~300K | 1.30× | |
| 05 | Nuevo Leon | ~700K | 1.29× | |
| 06 | Jalisco | ~700K | 1.05× | |
| 07 | Yucatan | ~200K | 1.02× | |
| 08 | Colima | ~60K | 0.99× | |
| 09 | Durango | ~100K | 0.98× | |
| 10 | Baja California Sur | ~70K | 0.98× | |
| 11 | Campeche | ~70K | 0.98× | |
| 12 | State of Mexico | ~1M | 0.97× | |
| 13 | Aguascalientes | ~100K | 0.97× | |
| 14 | Guanajuato | ~400K | 0.96× | |
| 15 | Zacatecas | ~100K | 0.96× | |
| 16 | Tlaxcala | ~100K | 0.96× | |
| 17 | Nayarit | ~80K | 0.96× | |
| 18 | Sinaloa | ~200K | 0.94× | |
| 19 | Guerrero | ~200K | 0.94× | |
| 20 | Morelos | ~100K | 0.94× | |
| 21 | Michoacan de Ocampo | ~300K | 0.93× | |
| 22 | Hidalgo | ~200K | 0.92× | |
| 23 | Veracruz (state) | ~500K | 0.90× | |
| 24 | Puebla | ~400K | 0.90× | |
| 25 | Distrito Federal | ~1M | 0.88× |
The strongest cross-interests of the Anime movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manga | Literature | 1.66× | ||
| 02 | ANIMEFLV | Internet & Social Media | 1.64× | ||
| 03 | Romanticism | Politics & Society | 1.63× | ||
| 04 | Norteño (music) | Music & Radio | 1.61× | ||
| 05 | Cumbia | Music & Radio | 1.61× | ||
| 06 | Harmony | Kids & Family | 1.60× | ||
| 07 | Video hosting service | Technology & Electronics | 1.57× | ||
| 08 | Musical ensemble | Music & Radio | 1.56× | ||
| 09 | Art film | Movies & TV | 1.52× | ||
| 10 | musica ranchera | Music & Radio | 1.52× | ||
| 11 | Fandom | Literature | 1.52× | ||
| 12 | Vocal music | Music & Radio | 1.52× | ||
| 13 | Quartet | Music & Radio | 1.52× | ||
| 14 | Attachment theory | Kids & Family | 1.52× | ||
| 15 | Aurrerá | Shopping | 1.52× | ||
| 16 | Reggaeton | Music & Radio | 1.51× | ||
| 17 | Digital television | Movies & TV | 1.51× | ||
| 18 | Joke | Literature | 1.51× | ||
| 19 | Orchestra | Music & Radio | 1.51× | ||
| 20 | Viral video | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.41× | |
| Creativity | OPEN | 1.23× | |
| Patriotism | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.82× | |
| Design Affinity | PREMIUM | 0.82× | |
| Mindfulness | BALANCE | 0.84× |
Anime movies has an estimated audience of 8,824,536 people in Mexico, concentrated in State of Mexico and Distrito Federal.
46.4% of Anime movies fans are female, 53.6% are male, with an average age of 30.8 years.
Anime movies fans show strongest brand affinity for Reggaeton (1.51×), Musical ensemble (1.56×), and Digital television (1.51×) over the country average.
Anime movies fans in Mexico are most concentrated in State of Mexico (reach ~1M), Distrito Federal (reach ~1M), and Baja California (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Anime movies itself, the audience over-indexes on Musical ensemble (1.56×), Digital television (1.51×), Norteño (music) (1.61×), and Joke (1.51×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Anime movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.