A data profile of the people who buy, follow and care about Harmony in Mexico — modelled from more than twelve digital signal sources. Harmony has an estimated audience of 6,464,286 people in Mexico.
Harmony has an estimated audience of 6,464,286 people in Mexico. 49.2% are female, 50.8% are male, average age 30.7. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (261.03× the country average).
Demographically, the Harmony audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Harmony fan in Mexico is balanced, around 30.7 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Harmony profile in Mexico.
49.2% are female, 50.8% are male, average age 30.7.
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 30.7 |
| Estimated audience size | 6,464,286 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 20% | |
| 30-39 | 15% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide Harmony audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 18.4% |
| Mexico | 5.5% |
| Italy | 5.4% |
The strongest cross-interests of the Harmony audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 464.15× | ||
| 02 | Costa Rica | Travel & Leisure | 419.68× | ||
| 03 | Shopping and fashion | Shopping | 261.03× | ||
| 04 | Game consoles | Technology & Electronics | 182.90× | ||
| 05 | Catholic Church | Politics & Society | 136.95× | ||
| 06 | Exfoliation (cosmetology) | Beauty & Wellness | 106.70× | ||
| 07 | Broadcasting of sports events | Movies & TV | 97.43× | ||
| 08 | Valentine's Day | Kids & Family | 97.42× | ||
| 09 | Sarcasm | Politics & Society | 87.32× | ||
| 10 | Travel agency | Travel & Leisure | 81.80× | ||
| 11 | Mobile game | Games | 78.94× | ||
| 12 | Banana | Food & Beverages | 67.10× | ||
| 13 | El País | News | 64.34× | ||
| 14 | Orange (fruit) | Food & Beverages | 59.74× | ||
| 15 | Immigration | Politics & Society | 57.90× | ||
| 16 | Dentistry | Business & Career | 51.47× | ||
| 17 | Pilsner | Food & Beverages | 51.47× | ||
| 18 | Multi-level marketing | Business & Career | 47.79× | ||
| 19 | Sexology | Kids & Family | 41.36× | ||
| 20 | Freeware | Technology & Electronics | 34.01× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 28.27× | |
| Travelling | THRILL | 21.19× | |
| Urban Lifestyle | OPEN | 4.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.73× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Pet Ownership | JOY | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Harmony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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