Harmony Audience in Mexico

Harmony has an estimated audience of 6,464,286 people in Mexico. 49.2% are female, 50.8% are male, average age 30.7. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.

Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (261.03× the country average). Demographically, the Harmony audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Spirituality, Travelling.

Category: Kids & Family · Type: Topic

Demographics of Harmony fans

Demographic split for Harmony audience in Mexico
MetricValue
Female49.2%
Male50.8%
Average age30.7
Estimated audience size6,464,286

Audience persona

The typical Harmony fan in Mexico is balanced, around 30.7 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.

Top brand affinities of Harmony fans

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harmony audience
BrandAffinityCategory
Shopping and fashion261.03×Shopping
Costa Rica419.68×Travel & Leisure
Game consoles182.9×Technology & Electronics
Catholic Church136.95×Politics & Society
Mobile game78.94×Games
Sarcasm87.32×Politics & Society
Travel agency81.8×Travel & Leisure
Banana67.1×Food & Beverages
Broadcasting of sports events97.43×Movies & TV
El País64.34×News
Valentine's Day97.42×Kids & Family
Exfoliation (cosmetology)106.7×Beauty & Wellness
Dentistry51.47×Business & Career
Freeware34.01×Technology & Electronics
Orange (fruit)59.74×Food & Beverages
Sexology41.36×Kids & Family
Multi-level marketing47.79×Business & Career
Immigration57.9×Politics & Society
Daily Horoscope464.15×Internet & Social Media
Pilsner51.47×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harmony audience
TraitClusterScore
SpiritualityBALANCE28.27
TravellingTHRILL21.19
Urban LifestyleOPEN4.48
Risk AppetiteTHRILL2.19
MindfulnessBALANCE1.76
PatriotismCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for Harmony
CountryShare
United States18.4%
Mexico5.5%
Italy5.4%

See Harmony audiences in other countries

More Kids & Family audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Harmony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.