Harmony Audience in Mexico
Harmony has an estimated audience of 6,464,286 people in Mexico. 49.2% are female, 50.8% are male, average age 30.7. Top brand affinities: Chris Martin, National Car Rental, Catholic Church, MSN, Pedro Pascal.
Top brand affinities include Chris Martin, National Car Rental, Catholic Church, with strongest over-indexing on Chris Martin (17.73× the country average). Demographically, the Harmony audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Kids & Family · Type: Topic
Demographics of Harmony fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 30.7 |
| Estimated audience size | 6,464,286 |
Audience persona
The typical Harmony fan in Mexico is balanced, around 30.7 years old, with strong Spirituality tendencies and a notable affinity for Chris Martin.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chris Martin | 17.73× | Music & Radio |
| National Car Rental | 17.97× | Cars & Mobility |
| Catholic Church | 2.89× | Politics & Society |
| MSN | 2.9× | News |
| Pedro Pascal | 3.24× | Movies & TV |
| Banana | 2.82× | Food & Beverages |
| Sarcasm | 2.79× | Politics & Society |
| Game consoles | 2.16× | Technology & Electronics |
| Enterprise Rent-A-Car | 9.84× | Cars & Mobility |
| Wattpad | 3.25× | Internet & Social Media |
| Travel agency | 2.7× | Travel & Leisure |
| Broadcasting of sports events | 3.78× | Movies & TV |
| Radio | 1.89× | Technology & Electronics |
| El País | 2.65× | News |
| Freeware | 2.42× | Technology & Electronics |
| Sexology | 2.77× | Kids & Family |
| Immigration | 4.36× | Politics & Society |
| Dentistry | 2.26× | Business & Career |
| High school | 2.99× | Business & Career |
| Bruce Willis | 2.45× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.43 |
| Travelling | THRILL | 1.12 |
| Urban Lifestyle | OPEN | 1.11 |
| Social Media Usage | JOY | 1 |
| Extroversion | THRILL | 1 |
| Need for Security | CONSERVATISM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| Mexico | 5.5% |
| Italy | 5.4% |
See Harmony audiences in other countries
More Kids & Family audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Harmony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.