A data profile of the people who buy, follow and care about Harmony in India — modelled from more than twelve digital signal sources. Harmony has an estimated audience of 3,990,294 people in India.
Harmony has an estimated audience of 3,990,294 people in India. 22.4% are female, 77.6% are male, average age 31.2. Top brand affinities: Videography, Internet celebrity, Real property, Handball, SEMrush.
Top brand affinities include Videography, Internet celebrity, Real property, with strongest over-indexing on Videography (4.55× the country average).
Demographically, the Harmony audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Harmony fan in India is more male, around 31.2 years old, with strong Indulgence tendencies and a notable affinity for Videography.
The key figures that characterise the Harmony profile in India.
22.4% are female, 77.6% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 22.4% |
| Male | 77.6% |
| Average age | 31.2 |
| Estimated audience size | 3,990,294 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 29% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Harmony audience comes from India.
| Country | Share |
|---|---|
| United States | 18.4% |
| Mexico | 5.5% |
| Italy | 5.4% |
The strongest cross-interests of the Harmony audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SEMrush | Internet & Social Media | 7.46× | ||
| 02 | Immortal (band) | Music & Radio | 7.46× | ||
| 03 | Brazil national football team | Sports | 5.64× | ||
| 04 | Alibaba.com | Shopping | 5.23× | ||
| 05 | Videography | Internet & Social Media | 4.55× | ||
| 06 | Pirates of the Caribbean (film series) | Movies & TV | 4.28× | ||
| 07 | Google News | News | 2.90× | ||
| 08 | Real property | Home & Garden | 2.70× | ||
| 09 | Internet celebrity | Internet & Social Media | 2.60× | ||
| 10 | Handball | Sports | 2.53× | ||
| 11 | Podcast | Music & Radio | 1.92× | ||
| 12 | OnePlus | Technology & Electronics | 1.84× | ||
| 13 | Activism | Politics & Society | 1.75× | ||
| 14 | Nonprofit organization | Politics & Society | 1.72× | ||
| 15 | Earring | Fashion & Accessoires | 1.58× | ||
| 16 | Pakistan national cricket team | Sports | 1.57× | ||
| 17 | Religion | Business & Career | 1.55× | ||
| 18 | Stranger Things | Movies & TV | 1.53× | ||
| 19 | Telecommunication | Technology & Electronics | 1.51× | ||
| 20 | Party dress | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.71× | |
| Convenience Orientation | PREMIUM | 1.63× | |
| Spirituality | BALANCE | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.55× | |
| Luxury Orientation | PREMIUM | 0.63× | |
| Design Affinity | PREMIUM | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Harmony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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