A data profile of the people who buy, follow and care about Harmony in Portugal — modelled from more than twelve digital signal sources. Harmony has an estimated audience of 1,333,081 people in Portugal.
The average Harmony fan in Portugal is 45.8 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Tradition, Romance novels, with strongest over-indexing on WhatsApp (1.63× the country average).
Demographically, the Harmony audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Harmony fan in Portugal is more female, around 45.8 years old, with strong Tradition tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Harmony profile in Portugal.
57.4% are female, 42.6% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 45.8 |
| Estimated audience size | 1,333,081 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 34% |
of the worldwide Harmony audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.4% |
| Mexico | 5.5% |
| Italy | 5.4% |
Where the Harmony audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~600K | 1.53× | |
| 02 | Porto District | ~300K | 1.14× | |
| 03 | Santarém District | ~70K | 1.14× | |
| 04 | Faro District | ~100K | 1.13× | |
| 05 | Setúbal District | ~200K | 1.10× | |
| 06 | Aveiro District | ~100K | 1.10× | |
| 07 | Leiria District | ~80K | 1.03× | |
| 08 | Azores | ~40K | 1.02× | |
| 09 | Coimbra District | ~70K | 1.00× | |
| 10 | Castelo Branco District | ~30K | 1.00× | |
| 11 | Guarda District | ~20K | 1.00× | |
| 12 | Bragança District | ~20K | 1.00× | |
| 13 | Portalegre District | ~10K | 1.00× | |
| 14 | Beja District | ~20K | 0.99× | |
| 15 | Viseu District | ~50K | 0.98× | |
| 16 | Vila Real District | ~20K | 0.97× | |
| 17 | Évora District | ~20K | 0.97× | |
| 18 | Braga District | ~100K | 0.96× | |
| 19 | Viana do Castelo District | ~30K | 0.95× | |
| 20 | Madeira | ~40K | 0.93× |
The strongest cross-interests of the Harmony audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 2.29× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 2.14× | ||
| 03 | Cappuccino | Food & Beverages | 2.04× | ||
| 04 | Microwave oven | Home & Garden | 1.97× | ||
| 05 | Tradition | Politics & Society | 1.86× | ||
| 06 | Rail transport | Travel & Leisure | 1.84× | ||
| 07 | Zoo | Kids & Family | 1.80× | ||
| 08 | Essential oil | Home & Garden | 1.80× | ||
| 09 | Romance novels | Literature | 1.79× | ||
| 10 | Paris | Travel & Leisure | 1.71× | ||
| 11 | Internet & Social Media | 1.70× | |||
| 12 | Virtual reality | Technology & Electronics | 1.70× | ||
| 13 | First-person shooter games | Games | 1.66× | ||
| 14 | S.C. Braga | Sports | 1.66× | ||
| 15 | London | Travel & Leisure | 1.65× | ||
| 16 | Health insurance | Business & Career | 1.65× | ||
| 17 | Internet & Social Media | 1.63× | |||
| 18 | Grilling | Food & Beverages | 1.56× | ||
| 19 | Waxing | Beauty & Wellness | 1.56× | ||
| 20 | Musical theatre | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.86× | |
| Community Orientation | OPEN | 1.39× | |
| Indulgence | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.75× | |
| Mindfulness | BALANCE | 0.85× | |
| Design Affinity | PREMIUM | 0.89× |
Harmony has an estimated audience of 1,333,081 people in Portugal, concentrated in Lisbon District and Porto District.
57.4% of Harmony fans are female, 42.6% are male, with an average age of 45.8 years.
Harmony fans show strongest brand affinity for WhatsApp (1.63×), Tradition (1.86×), and Romance novels (1.79×) over the country average.
Harmony fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Harmony itself, the audience over-indexes on Tradition (1.86×), Romance novels (1.79×), Microwave oven (1.97×), and First-person shooter games (1.66×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Harmony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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