A data profile of the people who buy, follow and care about Harmony in Brazil — modelled from more than twelve digital signal sources. Harmony has an estimated audience of 5,751,037 people in Brazil.
Harmony has an estimated audience of 5,751,037 people in Brazil. 65.5% are female, 34.5% are male, average age 37.0. Top brand affinities: Instagram, Country music, Rock music, Pop music, CR Vasco da Gama.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (1.78× the country average).
Demographically, the Harmony audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Tradition, Patriotism.
The typical Harmony fan in Brazil is more female, around 37.0 years old, with strong Tradition tendencies and a notable affinity for Instagram.
The key figures that characterise the Harmony profile in Brazil.
65.5% are female, 34.5% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 37.0 |
| Estimated audience size | 5,751,037 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Harmony audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.4% |
| Mexico | 5.5% |
| Italy | 5.4% |
The strongest cross-interests of the Harmony audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spanish language | Politics & Society | 2.66× | ||
| 02 | Rock music | Music & Radio | 1.96× | ||
| 03 | Pop music | Music & Radio | 1.94× | ||
| 04 | Country music | Music & Radio | 1.91× | ||
| 05 | Soul music | Music & Radio | 1.91× | ||
| 06 | Jazz music | Music & Radio | 1.86× | ||
| 07 | Hip hop music | Music & Radio | 1.84× | ||
| 08 | Microsoft | Technology & Electronics | 1.83× | ||
| 09 | Internet & Social Media | 1.78× | |||
| 10 | Radio | Technology & Electronics | 1.73× | ||
| 11 | Action movies | Movies & TV | 1.69× | ||
| 12 | Telecommunication | Technology & Electronics | 1.65× | ||
| 13 | Electronic music | Music & Radio | 1.63× | ||
| 14 | Spotify | Internet & Social Media | 1.62× | ||
| 15 | Medicine | Business & Career | 1.61× | ||
| 16 | Esporte Clube Bahia | Sports | 1.59× | ||
| 17 | Basketball | Sports | 1.58× | ||
| 18 | Fluminense FC | Sports | 1.53× | ||
| 19 | CR Vasco da Gama | Sports | 1.51× | ||
| 20 | Shopping malls | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.88× | |
| Patriotism | CONSERVATISM | 1.55× | |
| Individualism | JOY | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.51× | |
| Luxury Orientation | PREMIUM | 0.62× | |
| Design Affinity | PREMIUM | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Harmony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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