Harmony Audience in Germany
Harmony has an estimated audience of 2,758,467 people in Germany. 50.2% are female, 49.8% are male, average age 42.0. Top brand affinities: Progressive rock, Este, Veneto, Pillow, Natural rubber, Snow White (Fables).
Top brand affinities include Progressive rock, Este, Veneto, Pillow, with strongest over-indexing on Progressive rock (3.29× the country average). Demographically, the Harmony audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Spirituality, Indulgence.
Category: Kids & Family · Type: Topic
Demographics of Harmony fans
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 42.0 |
| Estimated audience size | 2,758,467 |
Audience persona
The typical Harmony fan in Germany is balanced, around 42.0 years old, with strong Spirituality tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.29× | Music & Radio |
| Este, Veneto | 3.09× | Travel & Leisure |
| Pillow | 1.64× | Home & Garden |
| Natural rubber | 2.14× | Cars & Mobility |
| Snow White (Fables) | 1.96× | Literature |
| Steampunk | 3.14× | Fashion & Accessoires |
| myDealZ | 2.07× | Shopping |
| Corona (band) | 1.71× | Music & Radio |
| Esra Erol | 3.8× | Movies & TV |
| Buying a House | 3.91× | Home & Garden |
| Hobby Lobby | 4× | Home & Garden |
| Baiersbronn | 4.71× | Travel & Leisure |
| Buying and Selling Real Estate | 3.83× | Home & Garden |
| Nuts (film) | 2.4× | Movies & TV |
| Video izle | 1.54× | |
| Weimar Republic | 2.41× | Politics & Society |
| Justice | 1.69× | Politics & Society |
| Solo climbing | 1.76× | Sports |
| Geothermal heating | 2.22× | Home & Garden |
| Curcuma | 2.12× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.44 |
| Indulgence | JOY | 1.25 |
| Tradition | CONSERVATISM | 1.22 |
| Mindfulness | BALANCE | 1.2 |
| Early Adopter Mentality | POWER | 1.18 |
| Patriotism | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| Mexico | 5.5% |
| Italy | 5.4% |
See Harmony audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Harmony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.