Harmony Audience in Germany
Harmony has an estimated audience of 2,758,467 people in Germany. 50.2% are female, 49.8% are male, average age 42.0. Top brand affinities: Jotex, Satire, Western Union, Italo disco, Tagesschau.
Top brand affinities include Jotex, Satire, Western Union, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Harmony audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Spirituality, Indulgence.
Category: Kids & Family · Type: Topic
Demographics of Harmony fans
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 42.0 |
| Estimated audience size | 2,758,467 |
Audience persona
The typical Harmony fan in Germany is balanced, around 42.0 years old, with strong Spirituality tendencies and a notable affinity for Jotex.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Satire | 8.35× | Literature |
| Western Union | 7.5× | Business & Career |
| Italo disco | 12.97× | Music & Radio |
| Tagesschau | 2.69× | Movies & TV |
| Country rap | 7.45× | Music & Radio |
| German television comedy | 6.22× | Movies & TV |
| Real property | 4.69× | Home & Garden |
| Transfermarkt | 2.69× | Sports |
| Pets | 1.68× | Pets & Animals |
| Nina Chuba | 4.07× | Music & Radio |
| Ryanair | 2.14× | Travel & Leisure |
| Headphones | 4.47× | Technology & Electronics |
| Automobiles | 1.63× | Cars & Mobility |
| Westdeutscher Rundfunk | 2.83× | Movies & TV |
| Felix Baumgartner | 3.42× | Sports |
| Firefox | 4.76× | Internet & Social Media |
| Allgäu | 4.38× | Travel & Leisure |
| Jamie Lee Curtis | 4.82× | Movies & TV |
| Dieter Bohlen | 3.21× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.44 |
| Indulgence | JOY | 1.25 |
| Tradition | CONSERVATISM | 1.22 |
| Mindfulness | BALANCE | 1.2 |
| Early Adopter Mentality | POWER | 1.18 |
| Patriotism | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| Mexico | 5.5% |
| Italy | 5.4% |
See Harmony audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Harmony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.