A data profile of the people who buy, follow and care about Harmony in Italy — modelled from more than twelve digital signal sources. Harmony has an estimated audience of 6,362,352 people in Italy.
The average Harmony fan in Italy is 43.8 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Singer-songwriter, WhatsApp, with strongest over-indexing on Wikipedia (4.37× the country average).
Demographically, the Harmony audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Tradition, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Harmony fan in Italy is more female, around 43.8 years old, with strong Tradition tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Harmony profile in Italy.
56.2% are female, 43.8% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 43.8 |
| Estimated audience size | 6,362,352 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide Harmony audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.4% |
| Mexico | 5.5% |
| Italy | 5.4% |
Where the Harmony audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~700K | 1.33× | |
| 02 | Calabria | ~200K | 1.18× | |
| 03 | Emilia-Romagna | ~600K | 1.17× | |
| 04 | Puglia | ~500K | 1.15× | |
| 05 | Lombardy | ~1.5M | 1.13× | |
| 06 | Lazio | ~900K | 1.13× | |
| 07 | Campania | ~800K | 1.13× | |
| 08 | Tuscany | ~500K | 1.10× | |
| 09 | Veneto | ~500K | 1.08× | |
| 10 | Piedmont | ~500K | 1.03× | |
| 11 | Friuli-Venezia Giulia | ~100K | 1.00× | |
| 12 | Liguria | ~200K | 0.97× | |
| 13 | Trentino-Alto Adige/Südtirol | ~100K | 0.97× | |
| 14 | Abruzzo | ~100K | 0.96× | |
| 15 | Umbria | ~100K | 0.96× | |
| 16 | Aosta Valley | ~20K | 0.95× | |
| 17 | Marche | ~100K | 0.94× | |
| 18 | Basilicata | ~50K | 0.93× | |
| 19 | Molise | ~30K | 0.93× | |
| 20 | Sardinia | ~200K | 0.89× |
The strongest cross-interests of the Harmony audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thomann | Shopping | 4.98× | ||
| 02 | Andrea Bocelli | Music & Radio | 4.98× | ||
| 03 | Whitney Houston | Music & Radio | 4.59× | ||
| 04 | New Testament | Politics & Society | 4.52× | ||
| 05 | Improvisation | Music & Radio | 4.47× | ||
| 06 | Wikipedia | Internet & Social Media | 4.37× | ||
| 07 | Satire | Literature | 3.48× | ||
| 08 | Rose | Home & Garden | 3.20× | ||
| 09 | Singer-songwriter | Music & Radio | 2.92× | ||
| 10 | Sanremo Music Festival | Music & Radio | 2.74× | ||
| 11 | Genetics | Kids & Family | 2.71× | ||
| 12 | General practitioner | Health | 2.65× | ||
| 13 | Doctor of Medicine | Business & Career | 2.65× | ||
| 14 | Mediaset | Technology & Electronics | 2.39× | ||
| 15 | Progressive rock | Music & Radio | 2.31× | ||
| 16 | Musical theatre | Movies & TV | 2.09× | ||
| 17 | Volunteering | Politics & Society | 2.07× | ||
| 18 | Contemporary R&B | Music & Radio | 2.00× | ||
| 19 | Milk | Food & Beverages | 1.84× | ||
| 20 | Internet & Social Media | 1.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.73× | |
| Spirituality | BALANCE | 1.53× | |
| Patriotism | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.75× | |
| Price Sensitivity | PREMIUM | 0.79× | |
| Sports Activity | POWER | 0.87× |
Harmony has an estimated audience of 6,362,352 people in Italy, concentrated in Lombardy and Lazio.
56.2% of Harmony fans are female, 43.8% are male, with an average age of 43.8 years.
Harmony fans show strongest brand affinity for Wikipedia (4.37×), Singer-songwriter (2.92×), and WhatsApp (1.76×) over the country average.
Harmony fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~900K), and Campania (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Harmony itself, the audience over-indexes on Singer-songwriter (2.92×), WhatsApp (1.76×), Genetics (2.71×), and Satire (3.48×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Harmony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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