Harmony Audience in United States

Harmony has an estimated audience of 21,759,753 people in United States. 52.7% are female, 47.3% are male, average age 40.7. Top regions: Texas, California, Indiana. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.

The average Harmony fan in United States is 40.7 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Indiana. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Harmony audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Spirituality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Harmony fans

Demographic split for Harmony audience in United States
MetricValue
Female52.7%
Male47.3%
Average age40.7
Estimated audience size21,759,753

Audience persona

The typical Harmony fan in United States is balanced, around 40.7 years old, with strong Spirituality tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Harmony in United States
RegionReachAffinity
Texas3,453,0531.85×
California2,728,9561.14×
Indiana1,988,7845×
Florida1,718,9091.17×
New York1,102,8170.91×
Illinois768,5481.06×
North Carolina748,5111.14×
Pennsylvania736,1361×
Georgia670,9771×
Ohio514,2580.77×
Virginia477,9140.9×
Michigan472,2530.83×
New Jersey465,3460.84×
Arizona387,7470.87×
Tennessee387,1490.89×
Washington381,6360.87×
Massachusetts354,3000.83×
Colorado341,4941×
Maryland336,2940.9×
Minnesota329,7581.06×
Louisiana269,9720.96×
South Carolina269,0650.82×
Wisconsin268,8170.82×
Missouri263,8970.75×
Utah260,4471.34×
Alabama257,3740.85×
West Virginia244,1442.41×
Kentucky242,0070.89×
Oklahoma225,0650.93×
Oregon204,2370.82×
Iowa196,1081.09×
Nevada181,9030.86×
Mississippi176,0870.98×
Arkansas163,7030.91×
Connecticut154,8340.71×
Kansas139,0050.81×
New Mexico95,9210.88×
Nebraska77,8170.71×
Maine77,0600.99×
Hawaii73,9820.79×
Idaho73,5740.67×
Rhode Island61,9080.89×
New Hampshire56,2420.66×
Washington, District of Columbia54,6510.84×
Delaware53,1160.88×
Montana36,0730.6×
South Dakota33,0050.66×
Alaska30,6870.66×
North Dakota27,6570.62×
Vermont22,2410.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harmony audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.6×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.05×Movies & TV
Forrest Gump14.23×Movies & TV
Fiverr14.62×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harmony audience
TraitClusterScore
SpiritualityBALANCE1.3
Urban LifestyleOPEN1.16
MindfulnessBALANCE1.14
TraditionCONSERVATISM1.13
Quality AwarenessPREMIUM1.1
Need for SecurityCONSERVATISM1.08

Worldwide distribution

Worldwide audience distribution share by country for Harmony
CountryShare
United States18.4%
Mexico5.5%
Italy5.4%

See Harmony audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Harmony have in United States?

Harmony has an estimated audience of 21,759,753 people in United States, concentrated in Texas and California.

What is the gender split and age of Harmony fans?

52.7% of Harmony fans are female, 47.3% are male, with an average age of 40.7 years.

Which brands do Harmony fans like most?

Harmony fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Harmony fans live in United States?

Harmony fans in United States are most concentrated in Texas (reach 3,453,053), California (reach 2,728,956), and Indiana (reach 1,988,784). These three regions account for the largest share of the active audience.

What other brands do Harmony fans also like?

Beyond Harmony itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harmony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.