Romance film Audience in United States
A data profile of the people who buy, follow and care about Romance film in United States — modelled from more than twelve digital signal sources. Romance film has an estimated audience of 28,207,728 people in United States.
The average Romance film fan in United States is 39.3 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Dick Van Dyke, Hollywood, Genetics, with strongest over-indexing on Dick Van Dyke (1.92× the country average).
Demographically, the Romance film audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Romance film fan in United States is more female, around 39.3 years old, with strong Spirituality tendencies and a notable affinity for Dick Van Dyke.
At a glance
The key figures that characterise the Romance film profile in United States.
Search interest · 12-month trend
Demographics of Romance film fans
68.5% are female, 31.5% are male, average age 39.3.
Gender split
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 39.3 |
| Estimated audience size | 28,207,728 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide Romance film audience comes from United States.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 10.9% |
| China | 8.2% |
Geography
Where the Romance film audience in United States is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~4M | 1.29× | |
| 02 | New York | ~2M | 1.25× | |
| 03 | New Jersey | ~800K | 1.09× | |
| 04 | Texas | ~2.5M | 1.07× | |
| 05 | Alaska | ~60K | 1.07× | |
| 06 | Vermont | ~50K | 1.06× | |
| 07 | Washington | ~600K | 1.05× | |
| 08 | North Dakota | ~60K | 1.05× | |
| 09 | Illinois | ~1M | 1.03× | |
| 10 | North Carolina | ~900K | 1.03× | |
| 11 | South Dakota | ~70K | 1.03× | |
| 12 | Virginia | ~700K | 1.02× | |
| 13 | Maine | ~100K | 1.02× | |
| 14 | Massachusetts | ~600K | 1.01× | |
| 15 | Hawaii | ~100K | 1.01× | |
| 16 | Montana | ~80K | 1.01× | |
| 17 | Georgia | ~900K | 1.00× | |
| 18 | Oregon | ~300K | 1.00× | |
| 19 | Delaware | ~80K | 1.00× | |
| 20 | Maryland | ~500K | 0.99× | |
| 21 | Kentucky | ~300K | 0.99× | |
| 22 | Nevada | ~300K | 0.99× | |
| 23 | New Mexico | ~100K | 0.99× | |
| 24 | Idaho | ~100K | 0.99× | |
| 25 | Washington, District of Columbia | ~80K | 0.99× | |
| 26 | Utah | ~200K | 0.98× | |
| 27 | Arkansas | ~200K | 0.98× | |
| 28 | Kansas | ~200K | 0.98× | |
| 29 | West Virginia | ~100K | 0.98× | |
| 30 | Rhode Island | ~90K | 0.98× | |
| 31 | Arizona | ~600K | 0.97× | |
| 32 | Minnesota | ~400K | 0.97× | |
| 33 | Mississippi | ~200K | 0.97× | |
| 34 | Nebraska | ~100K | 0.97× | |
| 35 | New Hampshire | ~100K | 0.97× | |
| 36 | Louisiana | ~300K | 0.96× | |
| 37 | Tennessee | ~500K | 0.95× | |
| 38 | Oklahoma | ~300K | 0.95× | |
| 39 | Connecticut | ~300K | 0.95× | |
| 40 | Iowa | ~200K | 0.95× | |
| 41 | Florida | ~2M | 0.94× | |
| 42 | Michigan | ~700K | 0.94× | |
| 43 | Missouri | ~400K | 0.94× | |
| 44 | Alabama | ~400K | 0.94× | |
| 45 | Ohio | ~800K | 0.93× | |
| 46 | Indiana | ~500K | 0.93× | |
| 47 | South Carolina | ~400K | 0.93× | |
| 48 | Wisconsin | ~400K | 0.91× | |
| 49 | Pennsylvania | ~900K | 0.90× | |
| 50 | Colorado | ~400K | 0.90× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Romance film audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Patrick Swayze | Movies & TV | 3.60× | ||
| 02 | Contemporary romance | Literature | 2.62× | ||
| 03 | Bruce Willis | Movies & TV | 2.00× | ||
| 04 | Romance (love) | Beauty & Wellness | 1.93× | ||
| 05 | Dick Van Dyke | Movies & TV | 1.92× | ||
| 06 | Diane Keaton | Movies & TV | 1.90× | ||
| 07 | Succession | Movies & TV | 1.84× | ||
| 08 | Fairy tale | Literature | 1.83× | ||
| 09 | The Gilded Age | Movies & TV | 1.79× | ||
| 10 | Romance novels | Literature | 1.71× | ||
| 11 | Genetics | Kids & Family | 1.61× | ||
| 12 | Hollywood | Travel & Leisure | 1.58× | ||
| 13 | Grandparent | Kids & Family | 1.58× | ||
| 14 | Novel | Literature | 1.57× | ||
| 15 | Girl | Kids & Family | 1.56× | ||
| 16 | Nostalgia | Home & Garden | 1.55× | ||
| 17 | Interpersonal relationship | Kids & Family | 1.54× | ||
| 18 | Michael Jackson | Music & Radio | 1.54× | ||
| 19 | All-news radio | Music & Radio | 1.53× | ||
| 20 | Adolescence | Health | 1.50× |
Personality of the Romance film audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.32× | |
| Tradition | CONSERVATISM | 1.29× | |
| Social Media Usage | JOY | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.88× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Luxury Orientation | PREMIUM | 0.89× |
Frequently asked questions
How many fans does Romance film have in United States?
Romance film has an estimated audience of 28,207,728 people in United States, concentrated in California and Texas.
What is the gender split and age of Romance film fans?
68.5% of Romance film fans are female, 31.5% are male, with an average age of 39.3 years.
Which brands do Romance film fans like most?
Romance film fans show strongest brand affinity for Dick Van Dyke (1.92×), Hollywood (1.58×), and Genetics (1.61×) over the country average.
Where do Romance film fans live in United States?
Romance film fans in United States are most concentrated in California (reach ~4M), Texas (reach ~2.5M), and New York (reach ~2M). These three regions account for the largest share of the active audience.
What other brands do Romance film fans also like?
Beyond Romance film itself, the audience over-indexes on Hollywood (1.58×), Genetics (1.61×), Girl (1.56×), and Interpersonal relationship (1.54×) compared to the United States average.
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How to read this data
Audience size is the estimated number of people in United States who actively search for Romance film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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