Romance film Audience in United States

Romance film logo

Romance film has an estimated audience of 28,207,728 people in United States. 68.5% are female, 31.5% are male, average age 39.3. Top regions: California, Texas, New York. Top brand affinities: Euphoria, Hollywood, The Gilded Age, Succession, Genetics.

The average Romance film fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Euphoria, Hollywood, The Gilded Age, with strongest over-indexing on Euphoria (1.83× the country average). Demographically, the Romance film audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Romance film fans

Demographic split for Romance film audience in United States
MetricValue
Female68.5%
Male31.5%
Average age39.3
Estimated audience size28,207,728

Audience persona

The typical Romance film fan in United States is more female, around 39.3 years old, with strong Extroversion tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for Romance film in United States
RegionReachAffinity
California4,753,3811.53×
Texas2,852,7301.18×
New York2,289,8891.45×
Florida1,860,7150.97×
Illinois1,060,3741.13×
New Jersey916,5251.28×
North Carolina858,9411.01×
Georgia838,3450.96×
Virginia798,6021.16×
Pennsylvania773,1830.81×
Ohio766,4880.88×
Michigan681,2790.92×
Washington649,3081.15×
Massachusetts563,2881.01×
Arizona554,7080.96×
Tennessee496,5560.88×
Maryland477,9960.99×
Indiana436,0080.85×
Missouri372,1610.82×
Oregon341,1391.06×
Colorado326,6650.73×
Wisconsin325,2720.77×
South Carolina318,5560.75×
Minnesota314,8360.78×
Kentucky314,8020.89×
Louisiana310,1240.85×
Alabama288,6770.73×
Connecticut264,1930.93×
Nevada262,3620.96×
Oklahoma244,1120.78×
Utah238,6270.94×
Arkansas223,7920.96×
Mississippi193,7760.83×
Kansas184,6990.83×
Iowa168,3300.72×
New Mexico141,2371×
Idaho132,9530.94×
Hawaii127,0061.05×
Nebraska109,7100.78×
Maine108,1211.07×
West Virginia103,9810.79×
Alaska87,8011.46×
South Dakota82,4161.26×
North Dakota80,2461.38×
New Hampshire79,0860.71×
Washington, District of Columbia78,1840.92×
Wyoming77,6441.86×
Montana76,5400.98×
Rhode Island76,3670.85×
Vermont75,1111.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Romance film audience
BrandAffinityCategory
Euphoria1.83×Movies & TV
Hollywood1.58×Travel & Leisure
The Gilded Age1.79×Movies & TV
Succession1.84×Movies & TV
Genetics1.61×Kids & Family
Girl1.56×Kids & Family
Interpersonal relationship1.54×Kids & Family
Grandparent1.58×Kids & Family
Contemporary romance2.62×Literature
Diane Keaton1.9×Movies & TV
Nostalgia1.55×Home & Garden
Novel1.57×Literature
All-news radio1.53×Music & Radio
Romance (love)1.93×Beauty & Wellness
Romance novels1.71×Literature
True Detective2.02×Movies & TV
Fairy tale1.83×Literature
Adolescence1.5×Health
Patrick Swayze3.6×Movies & TV
Robert Redford2.06×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Romance film audience
TraitClusterScore
ExtroversionTHRILL1.36
Early Adopter MentalityPOWER1.09
Community OrientationOPEN1.07
TraditionCONSERVATISM1.07
DIY MentalityTHRILL1.05
CreativityOPEN1.04

Worldwide distribution

Worldwide audience distribution share by country for Romance film
CountryShare
United States16.5%
Japan10.9%
China8.2%

See Romance film audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Romance film have in United States?

Romance film has an estimated audience of 28,207,728 people in United States, concentrated in California and Texas.

What is the gender split and age of Romance film fans?

68.5% of Romance film fans are female, 31.5% are male, with an average age of 39.3 years.

Which brands do Romance film fans like most?

Romance film fans show strongest brand affinity for Euphoria (1.83×), Hollywood (1.58×), and The Gilded Age (1.79×) over the country average.

Where do Romance film fans live in United States?

Romance film fans in United States are most concentrated in California (reach 4,753,381), Texas (reach 2,852,730), and New York (reach 2,289,889). These three regions account for the largest share of the active audience.

What other brands do Romance film fans also like?

Beyond Romance film itself, the audience over-indexes on Hollywood (1.58×), The Gilded Age (1.79×), Succession (1.84×), and Genetics (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Romance film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.