A data profile of the people who buy, follow and care about Romance (love) in United States — modelled from more than twelve digital signal sources. Romance (love) has an estimated audience of 22,976,363 people in United States.
Romance (love) has an estimated audience of 22,976,363 people in United States. Top brand affinities: Lunch, Genetics, Romance novels, Real property, Romance film.
Top brand affinities include Lunch, Genetics, Romance novels, with strongest over-indexing on Lunch (2.21× the country average).
The typical Romance (love) fan in United States shows strong Indulgence tendencies and a notable affinity for Lunch.
The key figures that characterise the Romance (love) profile in United States.
| Metric | Value |
|---|---|
| Estimated audience size | 22,976,363 |
of the worldwide Romance (love) audience comes from United States.
| Country | Share |
|---|---|
| United States | 27.9% |
| India | 9.2% |
| Taiwan | 4.5% |
The strongest cross-interests of the Romance (love) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Young-adult fiction | Literature | 2.49× | ||
| 02 | Lunch | Food & Beverages | 2.21× | ||
| 03 | Amazon Kindle | Literature | 2.16× | ||
| 04 | Romance novels | Literature | 2.10× | ||
| 05 | Valentine's Day | Kids & Family | 2.05× | ||
| 06 | Romance film | Movies & TV | 1.93× | ||
| 07 | Bestseller | Literature | 1.93× | ||
| 08 | Hormone | Health | 1.89× | ||
| 09 | Modern architecture | Arts & Culture | 1.85× | ||
| 10 | Genetics | Kids & Family | 1.84× | ||
| 11 | Real property | Home & Garden | 1.84× | ||
| 12 | Non-alcoholic beverage | Food & Beverages | 1.78× | ||
| 13 | Natural foods | Food & Beverages | 1.78× | ||
| 14 | Mountains | Travel & Leisure | 1.77× | ||
| 15 | Audiobook | Literature | 1.62× | ||
| 16 | E-book readers | Technology & Electronics | 1.61× | ||
| 17 | Child development | Business & Career | 1.60× | ||
| 18 | Britney Spears | Music & Radio | 1.58× | ||
| 19 | Mystery fiction | Literature | 1.55× | ||
| 20 | Preventive healthcare | Health | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.47× | |
| Convenience Orientation | PREMIUM | 1.42× | |
| Price Sensitivity | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.76× | |
| Patriotism | CONSERVATISM | 0.84× | |
| Sustainability | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Romance (love). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.