Romance (love) Audience in United States
Romance (love) has an estimated audience of 22,976,363 people in United States. Top brand affinities: Kia Sportage, Livemusic, Houston Astros, Dollar General, Lace wig.
Top brand affinities include Kia Sportage, Livemusic, Houston Astros, with strongest over-indexing on Kia Sportage (13.27× the country average).
Category: Beauty & Wellness · Type: Topic · Subtype: Mind
Demographics of Romance (love) fans
| Metric | Value |
|---|---|
| Estimated audience size | 22,976,363 |
Audience persona
The typical Romance (love) fan in United States shows strong Convenience Orientation tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 13.27× | Cars & Mobility |
| Livemusic | 2.81× | Music & Radio |
| Houston Astros | 3.62× | Sports |
| Dollar General | 1.58× | Shopping |
| Lace wig | 2.27× | Beauty & Wellness |
| Lunch | 1.92× | Food & Beverages |
| Real property | 2.1× | Home & Garden |
| Romance novels | 2.09× | Literature |
| Hair straightening | 2.25× | Beauty & Wellness |
| Wedding dress | 2.54× | Fashion & Accessoires |
| Long hair | 2.32× | Beauty & Wellness |
| Honda HR-V | 8.85× | Cars & Mobility |
| Dentistry | 1.88× | Business & Career |
| J. C. Penney | 1.61× | Shopping |
| Genetics | 1.51× | Kids & Family |
| Made in USA | 1.84× | Business & Career |
| Dating | 1.52× | Kids & Family |
| Los Angeles Dodgers | 2.18× | Sports |
| Pet store | 1.59× | Pets & Animals |
| Natural foods | 2.33× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.28 |
| Price Sensitivity | PREMIUM | 1.21 |
| Design Affinity | PREMIUM | 1.18 |
| Sustainability | BALANCE | 1.15 |
| Pet Ownership | JOY | 1.14 |
| Healthy Lifestyle | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.9% |
| India | 9.2% |
| Taiwan | 4.5% |
See Romance (love) audiences in other countries
More Mind audiences in United States
- Karma (5,620,411)
- Shapeshifting (1,253,983)
- Talisman (742,887)
How to read this data
Audience size is the estimated number of people in United States who actively search for Romance (love). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.