A data profile of the people who buy, follow and care about Romance (love) in United Kingdom — modelled from more than twelve digital signal sources. Romance (love) has an estimated audience of 3,723,636 people in United Kingdom.
Romance (love) has an estimated audience of 3,723,636 people in United Kingdom. Top brand affinities: Hobby, Wikipedia, Volunteering, Kitchen, Breaking news.
Top brand affinities include Hobby, Wikipedia, Volunteering, with strongest over-indexing on Hobby (2.01× the country average).
The typical Romance (love) fan in United Kingdom shows strong Individualism tendencies and a notable affinity for Hobby.
The key figures that characterise the Romance (love) profile in United Kingdom.
| Metric | Value |
|---|---|
| Estimated audience size | 3,723,636 |
of the worldwide Romance (love) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 27.9% |
| India | 9.2% |
| Taiwan | 4.5% |
The strongest cross-interests of the Romance (love) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 5.23× | ||
| 02 | PlentyofFish | Internet & Social Media | 5.01× | ||
| 03 | Adoption | Kids & Family | 3.13× | ||
| 04 | Wikipedia | Internet & Social Media | 2.57× | ||
| 05 | Romance novels | Literature | 2.50× | ||
| 06 | Volunteering | Politics & Society | 2.45× | ||
| 07 | Mother's Day | Kids & Family | 2.38× | ||
| 08 | Philanthropy | Arts & Culture | 2.37× | ||
| 09 | Refrigerator | Home & Garden | 2.06× | ||
| 10 | Hobby | Home & Garden | 2.01× | ||
| 11 | Breaking news | Movies & TV | 1.89× | ||
| 12 | Kitchen | Home & Garden | 1.81× | ||
| 13 | Distilled beverage | Food & Beverages | 1.77× | ||
| 14 | Weddings | Kids & Family | 1.72× | ||
| 15 | Internet & Social Media | 1.68× | |||
| 16 | Politics | Politics & Society | 1.66× | ||
| 17 | Aldi | Shopping | 1.58× | ||
| 18 | Superman | Movies & TV | 1.56× | ||
| 19 | Drama movies | Movies & TV | 1.54× | ||
| 20 | EBay | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.37× | |
| Convenience Orientation | PREMIUM | 1.28× | |
| Healthy Lifestyle | BALANCE | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Quality Awareness | PREMIUM | 0.82× | |
| Risk Appetite | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Romance (love). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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