Rascasse Audience Intelligence

Talisman Audience in United States

A data profile of the people who buy, follow and care about Talisman in United States — modelled from more than twelve digital signal sources. Talisman has an estimated audience of 742,886 people in United States.

#4among Mind in United States
#9813among Topic in United States#346in Beauty & Wellness

The average Talisman fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Traditional Chinese medicine, Sustainable energy, Renewable energy, with strongest over-indexing on Traditional Chinese medicine (18.57× the country average).

Demographically, the Talisman audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Talisman fan in United States is more female, around 38.7 years old, with strong Mindfulness tendencies and a notable affinity for Traditional Chinese medicine.

Category: Beauty & Wellness · Type: Topic · Subtype: Mind

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Talisman profile in United States.

Audience size
743K
in United States
Gender
72.2%♀
27.8% male
Age
38.7
average years
Country rank
#28800
Topic in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Talisman fans

72.2% are female, 27.8% are male, average age 38.7.

Fig. 02

Gender split

72.2%
Female
27.8%
Male
Demographic split for Talisman audience in United States
MetricValue
Female72.2%
Male27.8%
Average age38.7
Estimated audience size742,886
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Talisman audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3920%
40-4923%
50+18%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Talisman audience comes from United States.

Worldwide audience distribution share by country for Talisman
CountryShare
Thailand14.8%
Malaysia12.5%
Japan7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Talisman audience in United States is strongest.

Fig. 05

Top regions by affinity

Talisman fans by region: top regions in United States
#RegionReachAffinity×
01Washington~40K2.89×
02New Mexico~5K1.21×
03California~100K1.17×
04Oregon~10K1.15×
05Washington, District of Columbia~3K1.12×
06Alaska~2K1.10×
07New York~50K1.09×
08Utah~7K1.09×
09Arizona~20K1.07×
10Massachusetts~20K1.05×
11Vermont~1K1.05×
12Minnesota~10K1.03×
13Maine~3K1.03×
14Hawaii~3K1.01×
15Georgia~20K1.00×
16Virginia~20K1.00×
17Connecticut~7K0.99×
18Montana~2K0.99×
19Missouri~10K0.98×
20Rhode Island~2K0.98×
21Alabama~10K0.97×
22Oklahoma~8K0.97×
23North Carolina~20K0.96×
24Colorado~10K0.96×
25Idaho~4K0.96×
26New Hampshire~3K0.96×
27New Jersey~20K0.95×
28Arkansas~6K0.95×
29Pennsylvania~20K0.94×
30Illinois~20K0.94×
31Indiana~10K0.94×
32Maryland~10K0.94×
33Kansas~6K0.94×
34Texas~60K0.93×
35Louisiana~9K0.93×
36Michigan~20K0.92×
37Kentucky~9K0.92×
38Tennessee~10K0.91×
39Wisconsin~10K0.91×
40Florida~50K0.90×
41Ohio~20K0.90×
42Nevada~6K0.90×
43Iowa~6K0.90×
44South Carolina~10K0.89×
45Mississippi~5K0.89×
46Nebraska~3K0.89×
47North Dakota~1K0.89×
48Delaware~2K0.88×
49South Dakota~1K0.87×
50West Virginia~3K0.86×
Fig. 06

Affinity by region

Affinity by region — Talisman, United States
0.86×1.00×2.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Talisman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Talisman audience
#·InterestCategoryAffinity×
01Traditional Chinese medicineBusiness & Career18.57×
02West Ham United F.C.Sports13.28×
03Los Angeles FCSports9.54×
04Spiritual giftPolitics & Society9.54×
05Tottenham Hotspur F.C.Sports6.44×
06Arsenal F.C.Sports4.73×
07Sustainable energyHome & Garden4.34×
08Renewable energyBusiness & Career3.76×
09QVCMovies & TV2.89×
10First class travelTravel & Leisure2.80×
11FedExBusiness & Career2.71×
12Discount storesShopping2.38×
13Five BelowShopping2.21×
14Mortgage loansBusiness & Career2.08×
15Shopping mallsShopping1.99×
16J. C. PenneyShopping1.92×
17AirbnbTravel & Leisure1.88×
18Organic foodFood & Beverages1.81×
19PinterestInternet & Social Media1.73×
20Trader Joe'sShopping1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Talisman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Talisman audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE4.43×
SustainabilityBALANCE1.93×
Price SensitivityPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Talisman audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.70×
DIY MentalityTHRILL0.73×
Risk AppetiteTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Talisman have in United States?

Talisman has an estimated audience of 742,886 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Talisman fans?

72.2% of Talisman fans are female, 27.8% are male, with an average age of 38.7 years.

03

Which brands do Talisman fans like most?

Talisman fans show strongest brand affinity for Traditional Chinese medicine (18.57×), Sustainable energy (4.34×), and Renewable energy (3.76×) over the country average.

04

Where do Talisman fans live in United States?

Talisman fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Talisman fans also like?

Beyond Talisman itself, the audience over-indexes on Sustainable energy (4.34×), Renewable energy (3.76×), Pinterest (1.73×), and FedEx (2.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mind audiences in United States

See Talisman audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Talisman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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