Rascasse Audience Intelligence

Traditional Chinese medicine Audience in United States

A data profile of the people who buy, follow and care about Traditional Chinese medicine in United States — modelled from more than twelve digital signal sources. Traditional Chinese medicine has an estimated audience of 3,216,711 people in United States.

#240among Field of study in United States#4912among Topic in United States#825in Business & Career

The average Traditional Chinese medicine fan in United States is 45.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Bruges, Acupuncture, Enlightenment (spiritual), with strongest over-indexing on Bruges (31.07× the country average).

Demographically, the Traditional Chinese medicine audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Traditional Chinese medicine fan in United States is more female, around 45.2 years old, with strong Mindfulness tendencies and a notable affinity for Bruges.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Traditional Chinese medicine profile in United States.

Audience size
3.2M
in United States
Gender
71.5%♀
28.5% male
Age
45.2
average years
Country rank
#9696
Topic in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Traditional Chinese medicine fans

71.5% are female, 28.5% are male, average age 45.2.

Fig. 02

Gender split

71.5%
Female
28.5%
Male
Demographic split for Traditional Chinese medicine audience in United States
MetricValue
Female71.5%
Male28.5%
Average age45.2
Estimated audience size3,216,711
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Traditional Chinese medicine audience in United States
Age bracketShare%
16-1911%
20-2911%
30-3918%
40-4926%
50+34%
Fig. 04

Worldwide distribution

10.6%

of the worldwide Traditional Chinese medicine audience comes from United States.

Worldwide audience distribution share by country for Traditional Chinese medicine
CountryShare
Taiwan15.1%
United States10.6%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Traditional Chinese medicine audience in United States is strongest.

Fig. 05

Top regions by affinity

Traditional Chinese medicine fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K1.54×
02California~500K1.43×
03Colorado~70K1.38×
04New York~200K1.33×
05Washington~80K1.30×
06Oregon~50K1.30×
07Montana~10K1.19×
08New Jersey~90K1.15×
09Arizona~80K1.14×
10Massachusetts~70K1.14×
11Maryland~60K1.12×
12Virginia~80K1.08×
13Connecticut~30K1.07×
14Utah~30K1.07×
15New Hampshire~10K1.07×
16Minnesota~50K1.05×
17Rhode Island~10K1.04×
18Vermont~6K1.04×
19Washington, District of Columbia~10K1.03×
20Texas~300K1.02×
21Alaska~7K1.02×
22North Carolina~100K1.01×
23Georgia~100K0.99×
24Maine~10K0.99×
25Delaware~9K0.99×
26Florida~200K0.98×
27Illinois~100K0.98×
28New Mexico~20K0.96×
29Idaho~20K0.95×
30Pennsylvania~100K0.94×
31Oklahoma~30K0.94×
32Nebraska~20K0.94×
33Nevada~30K0.93×
34South Dakota~7K0.93×
35North Dakota~6K0.93×
36Tennessee~60K0.91×
37South Carolina~40K0.91×
38Wisconsin~40K0.90×
39Arkansas~20K0.90×
40Kansas~20K0.90×
41West Virginia~10K0.90×
42Kentucky~40K0.89×
43Missouri~40K0.86×
44Michigan~70K0.84×
45Alabama~40K0.84×
46Mississippi~20K0.84×
47Iowa~20K0.83×
48Ohio~80K0.82×
49Indiana~50K0.82×
50Louisiana~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Traditional Chinese medicine, United States
0.81×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Traditional Chinese medicine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Traditional Chinese medicine audience
#·InterestCategoryAffinity×
01Astrology.comHealth63.10×
02BrugesTravel & Leisure31.07×
03AcupunctureHealth16.22×
04Virgo (astrology)Politics & Society15.24×
05Divinatory, esoteric and occult tarotHealth14.09×
06Gemini (astrology)Politics & Society13.75×
07Enlightenment (spiritual)Politics & Society9.32×
08Kundalini yogaHealth8.84×
09Crystal healingHealth7.43×
10Self-healingHealth7.22×
11Traditional medicineHealth6.18×
12HealingHealth4.76×
13Alternative medicineBusiness & Career4.53×
14Wellness (alternative medicine)Health4.52×
15Self-awarenessHealth4.48×
16Self careHealth2.85×
17Personal developmentBusiness & Career2.36×
18Mitch McConnellPolitics & Society2.21×
19MedicineBusiness & Career2.12×
20United StatesTravel & Leisure1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Traditional Chinese medicine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Traditional Chinese medicine audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE4.59×
SpiritualityBALANCE2.12×
TraditionCONSERVATISM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Traditional Chinese medicine audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.05×
Social Media UsageJOY1.09×
Early Adopter MentalityPOWER1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Traditional Chinese medicine have in United States?

Traditional Chinese medicine has an estimated audience of 3,216,711 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Traditional Chinese medicine fans?

71.5% of Traditional Chinese medicine fans are female, 28.5% are male, with an average age of 45.2 years.

03

Which brands do Traditional Chinese medicine fans like most?

Traditional Chinese medicine fans show strongest brand affinity for Bruges (31.07×), Acupuncture (16.22×), and Enlightenment (spiritual) (9.32×) over the country average.

04

Where do Traditional Chinese medicine fans live in United States?

Traditional Chinese medicine fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Traditional Chinese medicine fans also like?

Beyond Traditional Chinese medicine itself, the audience over-indexes on Acupuncture (16.22×), Enlightenment (spiritual) (9.32×), Divinatory, esoteric and occult tarot (14.09×), and Alternative medicine (4.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Traditional Chinese medicine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Traditional Chinese medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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