Traditional Chinese medicine Audience in United States

Traditional Chinese medicine logo

Traditional Chinese medicine has an estimated audience of 3,216,711 people in United States. 71.5% are female, 28.5% are male, average age 45.2. Top regions: California, Texas, New York. Top brand affinities: Yahoo!奇摩名人娛樂, Bruges, Acupuncture, Enlightenment (spiritual), Divinatory, esoteric and occult tarot.

The average Traditional Chinese medicine fan in United States is 45.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Yahoo!奇摩名人娛樂, Bruges, Acupuncture, with strongest over-indexing on Yahoo!奇摩名人娛樂 (14.81× the country average). Demographically, the Traditional Chinese medicine audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Traditional Chinese medicine fans

Demographic split for Traditional Chinese medicine audience in United States
MetricValue
Female71.5%
Male28.5%
Average age45.2
Estimated audience size3,216,711

Audience persona

The typical Traditional Chinese medicine fan in United States is more female, around 45.2 years old, with strong Mindfulness tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for Traditional Chinese medicine in United States
RegionReachAffinity
California535,8621.51×
Texas290,3401.05×
New York252,1081.4×
Florida224,3111.03×
Illinois111,8161.04×
Pennsylvania104,3130.96×
Georgia103,2101.04×
North Carolina101,3961.05×
New Jersey96,8551.18×
Washington95,2071.48×
Virginia92,5811.18×
Ohio81,3170.82×
Massachusetts77,6601.23×
Arizona73,2141.11×
Michigan72,6670.86×
Colorado71,0851.4×
Maryland67,9291.23×
Tennessee55,3070.86×
Minnesota52,8681.15×
Oregon52,7191.43×
Indiana46,3550.79×
Missouri44,6950.86×
Wisconsin44,1920.91×
South Carolina41,7070.86×
Connecticut35,6121.1×
Utah33,3171.16×
Oklahoma33,2620.93×
Alabama31,9080.71×
Kentucky31,8200.79×
Louisiana31,4220.76×
Nevada28,4690.92×
Hawaii23,7871.72×
Arkansas19,0280.72×
Kansas18,5780.73×
Iowa18,2180.69×
Mississippi15,7960.6×
New Mexico14,7240.91×
Nebraska13,9100.86×
Idaho13,8790.86×
Montana13,4591.51×
New Hampshire12,9301.02×
Washington, District of Columbia11,1431.15×
Rhode Island10,3751.01×
Maine10,1930.88×
West Virginia9,9460.66×
Delaware7,7170.87×
Alaska6,6170.96×
Vermont6,2271.1×
South Dakota4,5550.61×
North Dakota3,6960.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Traditional Chinese medicine audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂14.81×Internet & Social Media
Bruges31.07×Travel & Leisure
Acupuncture16.22×Health
Enlightenment (spiritual)9.32×Politics & Society
Divinatory, esoteric and occult tarot14.09×Health
Alternative medicine4.53×Business & Career
Crystal healing7.43×Health
Gemini (astrology)13.75×Politics & Society
Kundalini yoga8.84×Health
Self-awareness4.48×Health
Traditional medicine6.18×Health
Wellness (alternative medicine)4.52×Health
United States1.78×Travel & Leisure
Astrology.com63.1×Health
Medicine2.12×Business & Career
Personal development2.36×Business & Career
Self care2.85×Health
Healing4.76×Health
Virgo (astrology)15.24×Politics & Society
Self-healing7.22×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Traditional Chinese medicine audience
TraitClusterScore
MindfulnessBALANCE2.6
SustainabilityBALANCE1.86
TravellingTHRILL1.47
Healthy LifestyleBALANCE1.39
SpiritualityBALANCE1.39
Design AffinityPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for Traditional Chinese medicine
CountryShare
Taiwan15.1%
United States10.6%
Italy5.3%

See Traditional Chinese medicine audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Traditional Chinese medicine have in United States?

Traditional Chinese medicine has an estimated audience of 3,216,711 people in United States, concentrated in California and Texas.

What is the gender split and age of Traditional Chinese medicine fans?

71.5% of Traditional Chinese medicine fans are female, 28.5% are male, with an average age of 45.2 years.

Which brands do Traditional Chinese medicine fans like most?

Traditional Chinese medicine fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (14.81×), Bruges (31.07×), and Acupuncture (16.22×) over the country average.

Where do Traditional Chinese medicine fans live in United States?

Traditional Chinese medicine fans in United States are most concentrated in California (reach 535,862), Texas (reach 290,340), and New York (reach 252,108). These three regions account for the largest share of the active audience.

What other brands do Traditional Chinese medicine fans also like?

Beyond Traditional Chinese medicine itself, the audience over-indexes on Bruges (31.07×), Acupuncture (16.22×), Enlightenment (spiritual) (9.32×), and Divinatory, esoteric and occult tarot (14.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Traditional Chinese medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.