Bruges Audience in United States

Bruges logo

Bruges has an estimated audience of 1,502,184 people in United States. 47.2% are female, 52.8% are male, average age 36.3. Top regions: California, New York, Florida. Top brand affinities: Metaphysics, Traditional Chinese medicine, Planet Fitness, Arabic coffee, Bachelor of Business Administration.

The average Bruges fan in United States is 36.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Metaphysics, Traditional Chinese medicine, Planet Fitness, with strongest over-indexing on Metaphysics (6.11× the country average). Demographically, the Bruges audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Mindfulness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Bruges fans

Demographic split for Bruges audience in United States
MetricValue
Female47.2%
Male52.8%
Average age36.3
Estimated audience size1,502,184

Audience persona

The typical Bruges fan in United States is balanced, around 36.3 years old, with strong Mindfulness tendencies and a notable affinity for Metaphysics.

Top regions in United States

Top regions ranked by reach for Bruges in United States
RegionReachAffinity
California219,6291.33×
New York127,8061.52×
Florida116,6991.15×
Texas111,9340.87×
Illinois58,3151.17×
Pennsylvania53,6961.06×
Massachusetts52,1291.76×
New Jersey52,0761.36×
Virginia47,9431.31×
North Carolina44,4340.98×
Washington42,4061.41×
Georgia40,7140.88×
Ohio35,5880.77×
Colorado33,9991.44×
Utah31,0772.31×
Arizona30,7821×
Michigan30,5550.78×
Maryland29,2811.13×
Minnesota24,3161.13×
Tennessee24,1090.8×
Wisconsin22,2370.98×
Oregon22,1351.29×
Connecticut20,0551.33×
Missouri19,3700.8×
South Carolina19,2080.85×
Indiana17,7500.65×
Louisiana12,6570.65×
Alabama12,4010.59×
Nevada12,3700.85×
Kentucky12,3310.65×
Washington, District of Columbia11,9122.64×
Oklahoma10,4550.63×
Kansas8,2120.69×
Iowa8,1010.65×
Arkansas7,8620.64×
New Hampshire7,5491.28×
Idaho6,9610.92×
Maine6,4861.21×
Rhode Island5,7511.2×
Hawaii5,4900.85×
Mississippi5,2910.43×
Nebraska4,9280.65×
New Mexico4,8400.64×
Montana3,8670.93×
Delaware3,6910.89×
West Virginia3,3240.48×
Vermont3,1461.19×
Alaska2,4690.77×
South Dakota1,6260.47×
North Dakota1,3900.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bruges audience
BrandAffinityCategory
Metaphysics6.11×Business & Career
Traditional Chinese medicine18.03×Business & Career
Planet Fitness3.98×Sports
Arabic coffee17.48×Food & Beverages
Bachelor of Business Administration33.22×Business & Career
WhatsApp4.86×Internet & Social Media
Self-awareness4.96×Health
Kia Sportage16.63×Cars & Mobility
Diaper bag5.16×Kids & Family
Legoland10.39×Travel & Leisure
Fine-art photography5.81×Technology & Electronics
Bass guitar3.57×Music & Radio
Bohemian style5.67×Fashion & Accessoires
A Clockwork Orange25.56×Movies & TV
Vudu7.86×Internet & Social Media
Disneyland Paris7.53×Travel & Leisure
Travel photography4.22×Technology & Electronics
Diorama16.54×Kids & Family
Golf Channel3.29×Sports
Fly fishing3.73×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bruges audience
TraitClusterScore
MindfulnessBALANCE2.63
TravellingTHRILL2.16
Pet OwnershipJOY1.85
Luxury OrientationPREMIUM1.76
Social Media UsageJOY1.69
Design AffinityPREMIUM1.67

Worldwide distribution

Worldwide audience distribution share by country for Bruges
CountryShare
United States20.5%
Belgium13.3%
Spain12.6%

See Bruges audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Bruges have in United States?

Bruges has an estimated audience of 1,502,184 people in United States, concentrated in California and New York.

What is the gender split and age of Bruges fans?

47.2% of Bruges fans are female, 52.8% are male, with an average age of 36.3 years.

Which brands do Bruges fans like most?

Bruges fans show strongest brand affinity for Metaphysics (6.11×), Traditional Chinese medicine (18.03×), and Planet Fitness (3.98×) over the country average.

Where do Bruges fans live in United States?

Bruges fans in United States are most concentrated in California (reach 219,629), New York (reach 127,806), and Florida (reach 116,699). These three regions account for the largest share of the active audience.

What other brands do Bruges fans also like?

Beyond Bruges itself, the audience over-indexes on Traditional Chinese medicine (18.03×), Planet Fitness (3.98×), Arabic coffee (17.48×), and Bachelor of Business Administration (33.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bruges. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.