Rascasse Audience Intelligence

Bruges Audience in United States

A data profile of the people who buy, follow and care about Bruges in United States — modelled from more than twelve digital signal sources. Bruges has an estimated audience of 1,502,184 people in United States.

#252among City in United States#1469among POI in United States#1348in Travel & Leisure

The average Bruges fan in United States is 36.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Traditional Chinese medicine, Vudu, Legoland, with strongest over-indexing on Traditional Chinese medicine (31.07× the country average).

Demographically, the Bruges audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Mindfulness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bruges fan in United States is balanced, around 36.3 years old, with strong Mindfulness tendencies and a notable affinity for Traditional Chinese medicine.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bruges profile in United States.

Audience size
1.5M
in United States
Gender
47.2%♀
52.8% male
Age
36.3
average years
Country rank
#17745
POI in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bruges fans

47.2% are female, 52.8% are male, average age 36.3.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Bruges audience in United States
MetricValue
Female47.2%
Male52.8%
Average age36.3
Estimated audience size1,502,184
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Bruges audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3920%
40-4919%
50+14%
Fig. 04

Worldwide distribution

20.5%

of the worldwide Bruges audience comes from United States.

Worldwide audience distribution share by country for Bruges
CountryShare
United States20.5%
Belgium13.3%
Spain12.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bruges audience in United States is strongest.

Fig. 05

Top regions by affinity

Bruges fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.32×
02Utah~30K2.30×
03Massachusetts~50K1.65×
04New York~100K1.43×
05Colorado~30K1.40×
06Washington~40K1.37×
07California~200K1.27×
08Oregon~20K1.27×
09New Jersey~50K1.26×
10Connecticut~20K1.25×
11New Hampshire~7K1.25×
12Vermont~3K1.25×
13Virginia~50K1.23×
14Maine~6K1.20×
15Rhode Island~6K1.17×
16Minnesota~20K1.12×
17Illinois~60K1.11×
18Florida~100K1.08×
19Maryland~30K1.08×
20Pennsylvania~50K1.03×
21Idaho~8K1.02×
22North Carolina~40K0.99×
23Montana~4K0.99×
24Arizona~30K0.96×
25Wisconsin~20K0.96×
26Georgia~40K0.92×
27Delaware~4K0.92×
28Alaska~3K0.91×
29Hawaii~6K0.90×
30Nevada~10K0.86×
31South Carolina~20K0.85×
32Tennessee~30K0.83×
33Missouri~20K0.83×
34Texas~100K0.82×
35Michigan~30K0.80×
36Kansas~9K0.79×
37New Mexico~6K0.77×
38Ohio~40K0.76×
39North Dakota~2K0.76×
40Nebraska~6K0.75×
41South Dakota~3K0.75×
42Iowa~9K0.74×
43Louisiana~10K0.72×
44Kentucky~10K0.72×
45Arkansas~9K0.72×
46Indiana~20K0.70×
47Oklahoma~10K0.69×
48West Virginia~5K0.69×
49Alabama~10K0.68×
50Mississippi~8K0.61×
Fig. 06

Affinity by region

Affinity by region — Bruges, United States
0.61×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bruges audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bruges audience
#·InterestCategoryAffinity×
01LanzaroteTravel & Leisure39.98×
02Traditional Chinese medicineBusiness & Career31.07×
03TenerifeTravel & Leisure25.08×
04A Clockwork OrangeMovies & TV21.50×
05VuduInternet & Social Media19.50×
06EasyJetTravel & Leisure18.49×
07DioramaKids & Family16.69×
08Arabic coffeeFood & Beverages13.87×
09LegolandTravel & Leisure13.41×
10BodrumTravel & Leisure13.22×
11International educationBusiness & Career12.96×
12Florida LotteryGames5.74×
13MetaphysicsBusiness & Career5.31×
14Self-awarenessHealth4.12×
15WhatsAppInternet & Social Media3.43×
16LegoKids & Family3.39×
17Diaper bagKids & Family3.37×
18Planet FitnessSports3.01×
19Bass guitarMusic & Radio2.67×
20PinterestInternet & Social Media1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bruges audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bruges audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.50×
TravellingTHRILL1.97×
Price SensitivityPREMIUM1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bruges audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
Risk AppetiteTHRILL0.93×
DIY MentalityTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bruges have in United States?

Bruges has an estimated audience of 1,502,184 people in United States, concentrated in California and New York.

02

What is the gender split and age of Bruges fans?

47.2% of Bruges fans are female, 52.8% are male, with an average age of 36.3 years.

03

Which brands do Bruges fans like most?

Bruges fans show strongest brand affinity for Traditional Chinese medicine (31.07×), Vudu (19.5×), and Legoland (13.41×) over the country average.

04

Where do Bruges fans live in United States?

Bruges fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bruges fans also like?

Beyond Bruges itself, the audience over-indexes on Vudu (19.5×), Legoland (13.41×), Metaphysics (5.31×), and Planet Fitness (3.01×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bruges. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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