Legoland Audience in United States

Legoland logo

Legoland has an estimated audience of 4,697,651 people in United States. 64.6% are female, 35.4% are male, average age 38.0. Top regions: California, Florida, New York. Top brand affinities: Lego Batman, Lego Marvel Super Heroes, Lego Creator, Lego Toy Story, Legoland Florida.

The average Legoland fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Lego Batman, Lego Marvel Super Heroes, Lego Creator, with strongest over-indexing on Lego Batman (226.31× the country average). Demographically, the Legoland audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Legoland fans

Demographic split for Legoland audience in United States
MetricValue
Female64.6%
Male35.4%
Average age38.0
Estimated audience size4,697,651

Audience persona

The typical Legoland fan in United States is more female, around 38.0 years old, with strong Family Orientation tendencies and a notable affinity for Lego Batman.

Top regions in United States

Top regions ranked by reach for Legoland in United States
RegionReachAffinity
California1,561,6093.02×
Florida962,1263.03×
New York501,3921.91×
Texas398,7420.99×
New Jersey209,4711.75×
Pennsylvania203,9461.29×
Georgia173,6021.2×
Illinois143,2290.92×
Arizona139,5191.45×
Ohio133,4850.92×
Michigan133,4151.09×
North Carolina132,0980.93×
Virginia111,6580.98×
Missouri100,0311.32×
Nevada90,2381.99×
Washington86,8740.92×
Maryland86,2791.07×
Massachusetts84,0350.91×
Tennessee83,7480.89×
Indiana73,9750.86×
South Carolina66,6850.94×
Alabama65,3681×
Connecticut63,8991.36×
Louisiana60,1350.99×
Colorado55,2040.75×
Oregon52,4850.97×
Kentucky50,1960.85×
Utah43,7381.04×
Oklahoma36,6760.7×
Wisconsin35,6630.5×
Mississippi33,7410.87×
Arkansas32,5290.84×
Minnesota29,3110.44×
Kansas26,1900.71×
New Mexico22,3570.95×
Iowa21,1390.55×
Idaho17,6480.75×
Hawaii16,8590.83×
West Virginia15,8640.73×
Nebraska13,7260.58×
New Hampshire13,0710.71×
Rhode Island12,9300.86×
Maine11,8990.71×
Delaware11,5610.89×
Washington, District of Columbia11,0400.78×
Montana7,0630.54×
Alaska6,4320.64×
Vermont5,5720.68×
South Dakota4,5260.42×
Wyoming4,0820.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Legoland audience
BrandAffinityCategory
Lego Batman226.31×Kids & Family
Lego Marvel Super Heroes225.97×Kids & Family
Lego Creator225.86×Kids & Family
Lego Toy Story183.98×Kids & Family
Legoland Florida82.14×Travel & Leisure
Lego Duplo90×Kids & Family
Lego Space145.45×Kids & Family
Lego Mindstorms98.97×Kids & Family
Lego Friends110.82×Kids & Family
The Lego Movie46.67×Movies & TV
Lego minifigure48.25×Kids & Family
Superman3.82×Movies & TV
Lego City53.64×Kids & Family
Pokémon (video game series)9.55×Games
Lego Technic71.24×Kids & Family
Wolverine (comic book)20×Literature
Lego Minifigures (theme)47.99×Kids & Family
Hair Extensions6.74×Beauty & Wellness
It (novel)13.71×Literature
Lego7.27×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Legoland audience
TraitClusterScore
Family OrientationCONSERVATISM1.49
Community OrientationOPEN1.36
Price SensitivityPREMIUM1.33
ExtroversionTHRILL1.28
DIY MentalityTHRILL1.28
CreativityOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Legoland
CountryShare
United States29.0%
United Kingdom13.7%
Germany11.4%

See Legoland audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Legoland have in United States?

Legoland has an estimated audience of 4,697,651 people in United States, concentrated in California and Florida.

What is the gender split and age of Legoland fans?

64.6% of Legoland fans are female, 35.4% are male, with an average age of 38.0 years.

Which brands do Legoland fans like most?

Legoland fans show strongest brand affinity for Lego Batman (226.31×), Lego Marvel Super Heroes (225.97×), and Lego Creator (225.86×) over the country average.

Where do Legoland fans live in United States?

Legoland fans in United States are most concentrated in California (reach 1,561,609), Florida (reach 962,126), and New York (reach 501,392). These three regions account for the largest share of the active audience.

What other brands do Legoland fans also like?

Beyond Legoland itself, the audience over-indexes on Lego Marvel Super Heroes (225.97×), Lego Creator (225.86×), Lego Toy Story (183.98×), and Legoland Florida (82.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Legoland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.