Rascasse Audience Intelligence

Legoland Target Market in United States

A data profile of the people who buy, follow and care about Legoland in United States — modelled from more than twelve digital signal sources. Legoland has an estimated audience of 4,776,372 people in United States.

#718among Brand in United States#591in Travel & Leisure

The average Legoland fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Lego Batman, Lego Marvel Super Heroes, Lego Creator, with strongest over-indexing on Lego Batman (226.31× the country average).

Demographically, the Legoland audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Legoland fan in United States is more female, around 38.0 years old, with strong Community Orientation tendencies and a notable affinity for Lego Batman.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Legoland profile in United States.

Audience size
4.8M
in United States
Gender
64.6%♀
35.4% male
Age
38.0
average years
Country rank
#6964
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Legoland

64.6% are female, 35.4% are male, average age 38.0.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Legoland audience in United States
MetricValue
Female64.6%
Male35.4%
Average age38.0
Estimated audience size4,776,372
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Legoland audience in United States
Age bracketShare%
16-1918%
20-2922%
30-3925%
40-4920%
50+14%
Fig. 04

Worldwide distribution

29.5%

of the worldwide Legoland audience comes from United States.

Worldwide audience distribution share by country for Legoland
CountryShare
United States29.5%
United Kingdom13.4%
Germany10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Legoland audience in United States is strongest.

Fig. 05

Top regions by affinity

Legoland customers by region in United States
#RegionReachAffinity×
01Florida~1M3.09×
02California~1.5M2.90×
03New York~500K1.93×
04Nevada~90K1.91×
05New Jersey~200K1.70×
06Arizona~100K1.44×
07Connecticut~70K1.42×
08Pennsylvania~200K1.30×
09Georgia~200K1.21×
10Missouri~90K1.17×
11Maryland~80K1.04×
12Utah~40K1.04×
13Michigan~100K1.01×
14Alabama~70K1.01×
15Louisiana~60K0.98×
16Texas~400K0.97×
17New Mexico~20K0.96×
18South Carolina~70K0.95×
19Virginia~100K0.94×
20Washington~90K0.94×
21Delaware~10K0.94×
22Massachusetts~90K0.93×
23Oregon~50K0.93×
24Ohio~100K0.92×
25Mississippi~40K0.92×
26North Carolina~100K0.91×
27Hawaii~20K0.91×
28Rhode Island~10K0.89×
29Illinois~100K0.88×
30Tennessee~80K0.88×
31Indiana~70K0.85×
32Kentucky~50K0.85×
33West Virginia~20K0.83×
34Arkansas~30K0.82×
35Idaho~20K0.82×
36Kansas~30K0.81×
37New Hampshire~10K0.80×
38Washington, District of Columbia~10K0.79×
39Colorado~60K0.78×
40Vermont~6K0.78×
41Alaska~8K0.75×
42Oklahoma~40K0.73×
43Maine~10K0.72×
44Wyoming~5K0.71×
45Nebraska~10K0.63×
46Montana~8K0.62×
47Iowa~20K0.57×
48Wisconsin~40K0.53×
49South Dakota~6K0.51×
50Minnesota~30K0.45×
Fig. 06

Affinity by region

Affinity by region — Legoland, United States
0.45×1.00×3.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Legoland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Legoland audience
#·InterestCategoryAffinity×
01Lego BatmanKids & Family226.31×
02Lego Marvel Super HeroesKids & Family225.97×
03Lego CreatorKids & Family225.86×
04Lego Toy StoryKids & Family183.98×
05Lego SpaceKids & Family145.45×
06Lego FriendsKids & Family110.82×
07Lego MindstormsKids & Family98.97×
08Lego DuploKids & Family90.00×
09Legoland FloridaTravel & Leisure82.14×
10Lego TechnicKids & Family71.24×
11Lego CityKids & Family53.64×
12Lego minifigureKids & Family48.25×
13Lego Minifigures (theme)Kids & Family47.99×
14The Lego MovieMovies & TV46.67×
15Wolverine (comic book)Literature20.00×
16It (novel)Literature13.71×
17Pokémon (video game series)Games9.55×
18LegoKids & Family7.27×
19Hair ExtensionsBeauty & Wellness6.74×
20SupermanMovies & TV3.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Legoland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Legoland audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.50×
Family OrientationCONSERVATISM1.45×
ExtroversionTHRILL1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Legoland audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.78×
Risk AppetiteTHRILL0.78×
Early Adopter MentalityPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Legoland's target market in United States?

Legoland's target market in United States covers an estimated 4,776,372 people, concentrated in California and Florida.

02

What is the gender split and age of Legoland customers?

64.6% of the Legoland audience are female, 35.4% are male, with an average age of 38.0 years.

03

Which brands do Legoland fans like most?

Legoland fans show strongest brand affinity for Lego Batman (226.31×), Lego Marvel Super Heroes (225.97×), and Lego Creator (225.86×) over the country average.

04

Where do Legoland fans live in United States?

Legoland fans in United States are most concentrated in California (reach ~1.5M), Florida (reach ~1M), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Legoland fans also like?

Beyond Legoland itself, the audience over-indexes on Lego Marvel Super Heroes (225.97×), Lego Creator (225.86×), Lego Toy Story (183.98×), and Legoland Florida (82.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Legoland audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Legoland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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