Rascasse Audience Intelligence

Legoland Florida Target Market in United States

A data profile of the people who buy, follow and care about Legoland Florida in United States — modelled from more than twelve digital signal sources. Legoland Florida has an estimated audience of 964,352 people in United States.

#2482among Brand in United States#1815in Travel & Leisure

The average Legoland Florida fan in United States is 37.2 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Georgia, California.

Top brand affinities include Legoland, Lego, OshKosh B'Gosh, with strongest over-indexing on Legoland (82.14× the country average).

Demographically, the Legoland Florida audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Legoland Florida fan in United States is more female, around 37.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Legoland.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Legoland Florida profile in United States.

Audience size
964K
in United States
Gender
76.2%♀
23.8% male
Age
37.2
average years
Country rank
#24272
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Legoland Florida

76.2% are female, 23.8% are male, average age 37.2.

Fig. 02

Gender split

76.2%
Female
23.8%
Male
Demographic split for Legoland Florida audience in United States
MetricValue
Female76.2%
Male23.8%
Average age37.2
Estimated audience size964,352
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Legoland Florida audience in United States
Age bracketShare%
16-1913%
20-2928%
30-3931%
40-4920%
50+8%
Fig. 04

Worldwide distribution

90.6%

of the worldwide Legoland Florida audience comes from United States.

Worldwide audience distribution share by country for Legoland Florida
CountryShare
United States90.6%
Canada3.6%
Brazil1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Legoland Florida audience in United States is strongest.

Fig. 05

Top regions by affinity

Legoland Florida customers by region in United States
#RegionReachAffinity×
01Florida~700K10.54×
02Georgia~70K2.25×
03South Carolina~30K2.18×
04North Carolina~50K1.66×
05Mississippi~10K1.37×
06Alabama~20K1.36×
07Louisiana~20K1.35×
08Tennessee~30K1.31×
09Kentucky~20K1.22×
10Indiana~20K1.05×
11Maine~4K1.05×
12Virginia~20K1.00×
13West Virginia~4K0.96×
14New Hampshire~4K0.95×
15Ohio~30K0.91×
16Vermont~1K0.83×
17Michigan~20K0.82×
18Alaska~2K0.81×
19Maryland~10K0.80×
20Wisconsin~10K0.80×
21Rhode Island~3K0.80×
22North Dakota~2K0.78×
23Delaware~2K0.77×
24Illinois~20K0.73×
25Connecticut~7K0.71×
26Pennsylvania~20K0.69×
27Arkansas~6K0.69×
28South Dakota~2K0.68×
29Massachusetts~10K0.67×
30Missouri~10K0.66×
31Montana~2K0.66×
32Iowa~5K0.65×
33Minnesota~9K0.63×
34Washington, District of Columbia~2K0.61×
35New York~30K0.59×
36New Jersey~10K0.59×
37Texas~50K0.57×
38Nebraska~3K0.56×
39Colorado~8K0.53×
40California~60K0.52×
41Oklahoma~5K0.50×
42Kansas~4K0.50×
43Idaho~2K0.49×
44Hawaii~2K0.48×
45Utah~4K0.47×
46Arizona~9K0.46×
47New Mexico~2K0.46×
48Nevada~4K0.45×
49Washington~7K0.37×
50Oregon~4K0.34×
Fig. 06

Affinity by region

Affinity by region — Legoland Florida, United States
0.34×1.00×10.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Legoland Florida audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Legoland Florida audience
#·InterestCategoryAffinity×
01LegolandTravel & Leisure82.14×
02Ottawa SenatorsSports20.00×
03Roche BoboisHome & Garden20.00×
04OshKosh B'GoshFashion & Accessoires15.61×
05Rosie O'DonnellMovies & TV12.86×
06Florida PanthersSports12.67×
07LegoKids & Family11.81×
08Tampa Bay RaysSports8.96×
09Weather forecastingHome & Garden6.20×
10City BankBusiness & Career5.87×
11Ace HardwareHome & Garden5.30×
12QVCMovies & TV5.12×
13J. C. PenneyShopping5.07×
14DoordashFood & Beverages5.01×
15Discount storesShopping4.40×
16PetcoShopping4.00×
17Shopping mallsShopping3.34×
18IKEAHome & Garden3.15×
19Mortgage loansBusiness & Career3.11×
20Pizza HutFood & Beverages2.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Legoland Florida audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Legoland Florida audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.17×
Family OrientationCONSERVATISM1.96×
Quality AwarenessPREMIUM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Legoland Florida audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.78×
Healthy LifestyleBALANCE0.86×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Legoland Florida's target market in United States?

Legoland Florida's target market in United States covers an estimated 964,352 people, concentrated in Florida and Georgia.

02

What is the gender split and age of Legoland Florida customers?

76.2% of the Legoland Florida audience are female, 23.8% are male, with an average age of 37.2 years.

03

Which brands do Legoland Florida fans like most?

Legoland Florida fans show strongest brand affinity for Legoland (82.14×), Lego (11.81×), and OshKosh B'Gosh (15.61×) over the country average.

04

Where do Legoland Florida fans live in United States?

Legoland Florida fans in United States are most concentrated in Florida (reach ~700K), Georgia (reach ~70K), and California (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Legoland Florida fans also like?

Beyond Legoland Florida itself, the audience over-indexes on Lego (11.81×), OshKosh B'Gosh (15.61×), Doordash (5.01×), and Ace Hardware (5.3×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Legoland Florida audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Legoland Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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