Legoland Florida Audience in United States

Legoland Florida has an estimated audience of 986,890 people in United States. 76.2% are female, 23.8% are male, average age 37.2. Top regions: Florida, Georgia, California. Top brand affinities: Legoland, AccuWeather, StubHub, Lego, Horoscope.

The average Legoland Florida fan in United States is 37.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, California. Top brand affinities include Legoland, AccuWeather, StubHub, with strongest over-indexing on Legoland (51.6× the country average). Demographically, the Legoland Florida audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Legoland Florida fans

Demographic split for Legoland Florida audience in United States
MetricValue
Female76.2%
Male23.8%
Average age37.2
Estimated audience size986,890

Audience persona

The typical Legoland Florida fan in United States is more female, around 37.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Legoland.

Top regions in United States

Top regions ranked by reach for Legoland Florida in United States
RegionReachAffinity
Florida720,82910.79×
Georgia73,4462.42×
California58,2920.54×
Texas52,4150.62×
North Carolina49,9661.68×
New York36,7830.67×
South Carolina33,0142.22×
Ohio29,0980.96×
Tennessee27,1571.37×
Virginia26,2121.09×
Pennsylvania25,1320.76×
Illinois24,8640.76×
Michigan21,3290.83×
Indiana20,0761.11×
Alabama18,3021.33×
Louisiana16,7911.32×
New Jersey16,6990.67×
Kentucky15,6291.26×
Massachusetts14,1610.73×
Maryland13,7930.81×
Wisconsin11,6340.78×
Missouri11,1020.7×
Mississippi10,6261.31×
Minnesota8,7190.62×
Colorado8,6950.56×
Arizona8,5880.43×
Washington7,4790.38×
Connecticut7,3860.75×
Arkansas5,5290.68×
Oklahoma5,2200.48×
Iowa4,9650.61×
Nevada4,4270.46×
West Virginia4,2490.92×
Utah3,9700.45×
New Hampshire3,8070.98×
Kansas3,7160.48×
Maine3,5971.02×
Oregon3,2730.29×
Nebraska2,4830.5×
Rhode Island2,4290.77×
Idaho1,9170.39×
Delaware1,8130.67×
New Mexico1,7510.35×
Washington, District of Columbia1,7410.59×
Hawaii1,4890.35×
North Dakota1,4050.69×
Alaska1,3620.65×
Vermont1,2770.74×
South Dakota1,2070.53×
Montana1,1950.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Legoland Florida audience
BrandAffinityCategory
Legoland51.6×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Lego11.08×Kids & Family
Horoscope13.08×Health
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Google News6.78×News
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Khan Academy8.88×Business & Career
Natalie Portman11.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Legoland Florida audience
TraitClusterScore
Luxury OrientationPREMIUM1.91
Risk AppetiteTHRILL1.81
Family OrientationCONSERVATISM1.69
Quality AwarenessPREMIUM1.54
DIY MentalityTHRILL1.32
Community OrientationOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Legoland Florida
CountryShare
United States90.8%
Canada3.5%
Brazil1.2%

See Legoland Florida audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Legoland Florida have in United States?

Legoland Florida has an estimated audience of 986,890 people in United States, concentrated in Florida and Georgia.

What is the gender split and age of Legoland Florida fans?

76.2% of Legoland Florida fans are female, 23.8% are male, with an average age of 37.2 years.

Which brands do Legoland Florida fans like most?

Legoland Florida fans show strongest brand affinity for Legoland (51.6×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Legoland Florida fans live in United States?

Legoland Florida fans in United States are most concentrated in Florida (reach 720,829), Georgia (reach 73,446), and California (reach 58,292). These three regions account for the largest share of the active audience.

What other brands do Legoland Florida fans also like?

Beyond Legoland Florida itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), Lego (11.08×), and Horoscope (13.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Legoland Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.