Rascasse Audience Intelligence

OshKosh B'Gosh Target Market in United States

A data profile of the people who buy, follow and care about OshKosh B'Gosh in United States — modelled from more than twelve digital signal sources. OshKosh B'Gosh has an estimated audience of 4,409,138 people in United States.

#2among Children's fashion in United States#758among Brand in United States#362in Fashion & Accessoires

The average OshKosh B'Gosh fan in United States is 36.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Khan Academy, Nashville (2012 TV series), Five Below, with strongest over-indexing on Khan Academy (8.65× the country average).

Demographically, the OshKosh B'Gosh audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Indulgence, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical OshKosh B'Gosh fan in United States is more female, around 36.3 years old, with strong Indulgence tendencies and a notable affinity for Khan Academy.

Category: Fashion & Accessoires · Type: Brand · Subtype: Children's fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the OshKosh B'Gosh profile in United States.

Audience size
4.4M
in United States
Gender
84.2%♀
15.8% male
Age
36.3
average years
Country rank
#7406
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of OshKosh B'Gosh

84.2% are female, 15.8% are male, average age 36.3.

Fig. 02

Gender split

84.2%
Female
15.8%
Male
Demographic split for OshKosh B'Gosh audience in United States
MetricValue
Female84.2%
Male15.8%
Average age36.3
Estimated audience size4,409,138
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the OshKosh B'Gosh audience in United States
Age bracketShare%
16-1922%
20-2926%
30-3923%
40-4916%
50+13%
Fig. 04

Worldwide distribution

88.6%

of the worldwide OshKosh B'Gosh audience comes from United States.

Worldwide audience distribution share by country for OshKosh B'Gosh
CountryShare
United States88.6%
Canada8.4%
Philippines1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the OshKosh B'Gosh audience in United States is strongest.

Fig. 05

Top regions by affinity

OshKosh B'Gosh customers by region in United States
#RegionReachAffinity×
01Delaware~30K2.61×
02Wisconsin~100K2.25×
03Texas~600K1.51×
04Nevada~60K1.50×
05New Jersey~200K1.43×
06New York~300K1.31×
07Florida~400K1.30×
08Washington~100K1.28×
09Tennessee~100K1.19×
10Massachusetts~100K1.14×
11South Dakota~10K1.13×
12California~500K1.11×
13New Hampshire~20K1.11×
14North Dakota~10K1.10×
15North Carolina~100K1.09×
16Vermont~8K1.09×
17Virginia~100K1.07×
18Louisiana~60K1.05×
19Nebraska~20K1.05×
20Indiana~80K1.01×
21Oklahoma~50K1.00×
22Maryland~80K0.99×
23Colorado~70K0.99×
24Georgia~100K0.98×
25Missouri~70K0.98×
26Kansas~30K0.96×
27Oregon~50K0.95×
28Minnesota~60K0.94×
29Illinois~100K0.93×
30Iowa~30K0.92×
31Maine~10K0.92×
32Arkansas~30K0.90×
33Pennsylvania~100K0.87×
34Michigan~100K0.87×
35Ohio~100K0.85×
36Connecticut~40K0.85×
37Mississippi~30K0.84×
38Alaska~8K0.84×
39Alabama~50K0.83×
40Rhode Island~10K0.79×
41Washington, District of Columbia~10K0.79×
42Utah~30K0.78×
43Idaho~20K0.78×
44West Virginia~20K0.77×
45Montana~9K0.77×
46Kentucky~40K0.76×
47South Carolina~50K0.74×
48Hawaii~10K0.74×
49New Mexico~10K0.67×
50Arizona~60K0.64×
Fig. 06

Affinity by region

Affinity by region — OshKosh B'Gosh, United States
0.64×1.00×2.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the OshKosh B'Gosh audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for OshKosh B'Gosh audience
#·InterestCategoryAffinity×
01Busch Gardens TampaTravel & Leisure18.62×
02AmwayHealth15.24×
03Nashville (2012 TV series)Movies & TV14.03×
04Highlights for ChildrenKids & Family13.63×
05Mary KayBeauty & Wellness12.66×
06Sprout (TV network)Movies & TV12.34×
07CaviarFood & Beverages11.30×
08Baby-led weaningTechnology & Electronics9.90×
09Khan AcademyBusiness & Career8.65×
10Knott's Berry FarmTravel & Leisure7.76×
11Child safety seatKids & Family6.40×
12Chuck E. Cheese'sFood & Beverages5.48×
13Baby foodKids & Family5.19×
14Five BelowShopping5.17×
15Infant clothingKids & Family3.78×
16ChildbirthKids & Family3.33×
17PregnancyKids & Family3.21×
18ToddlerKids & Family3.07×
19J. C. PenneyShopping2.94×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the OshKosh B'Gosh audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by OshKosh B'Gosh audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.75×
IndividualismJOY2.18×
Family OrientationCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by OshKosh B'Gosh audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.93×
PatriotismCONSERVATISM0.96×
Career OrientationPOWER1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is OshKosh B'Gosh's target market in United States?

OshKosh B'Gosh's target market in United States covers an estimated 4,409,138 people, concentrated in Texas and California.

02

What is the gender split and age of OshKosh B'Gosh customers?

84.2% of the OshKosh B'Gosh audience are female, 15.8% are male, with an average age of 36.3 years.

03

Which brands do OshKosh B'Gosh fans like most?

OshKosh B'Gosh fans show strongest brand affinity for Khan Academy (8.65×), Nashville (2012 TV series) (14.03×), and Five Below (5.17×) over the country average.

04

Where do OshKosh B'Gosh fans live in United States?

OshKosh B'Gosh fans in United States are most concentrated in Texas (reach ~600K), California (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do OshKosh B'Gosh fans also like?

Beyond OshKosh B'Gosh itself, the audience over-indexes on Nashville (2012 TV series) (14.03×), Five Below (5.17×), Highlights for Children (13.63×), and Busch Gardens Tampa (18.62×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for OshKosh B'Gosh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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