OshKosh B'Gosh Audience in United States

OshKosh B'Gosh logo

OshKosh B'Gosh has an estimated audience of 4,398,456 people in United States. 84.2% are female, 15.8% are male, average age 36.3. Top regions: Texas, California, Florida. Top brand affinities: Khan Academy, Nashville (2012 TV series), Five Below, Busch Gardens Tampa, Baby food.

The average OshKosh B'Gosh fan in United States is 36.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Khan Academy, Nashville (2012 TV series), Five Below, with strongest over-indexing on Khan Academy (8.65× the country average). Demographically, the OshKosh B'Gosh audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Children's fashion

Demographics of OshKosh B'Gosh fans

Demographic split for OshKosh B'Gosh audience in United States
MetricValue
Female84.2%
Male15.8%
Average age36.3
Estimated audience size4,398,456

Audience persona

The typical OshKosh B'Gosh fan in United States is more female, around 36.3 years old, with strong Family Orientation tendencies and a notable affinity for Khan Academy.

Top regions in United States

Top regions ranked by reach for OshKosh B'Gosh in United States
RegionReachAffinity
Texas593,9621.57×
California592,0621.22×
Florida391,0491.31×
New York345,7211.41×
New Jersey165,4141.48×
North Carolina153,7591.16×
Wisconsin152,4272.3×
Illinois145,6450.99×
Georgia136,5431.01×
Pennsylvania132,4460.89×
Virginia120,6031.13×
Washington117,1871.33×
Ohio115,9340.86×
Tennessee107,5761.22×
Massachusetts104,4621.21×
Michigan101,2040.88×
Indiana87,8751.09×
Maryland74,8350.99×
Colorado71,0731.03×
Missouri69,0050.97×
Nevada64,3971.51×
Minnesota64,3341.02×
Louisiana57,7281.02×
Arizona54,5880.61×
Alabama51,0110.83×
Oregon50,1050.99×
Oklahoma48,3220.99×
South Carolina46,7390.71×
Kentucky39,0150.71×
Connecticut35,4050.8×
Delaware33,9842.8×
Kansas33,4960.97×
Iowa33,1960.92×
Arkansas30,8570.85×
Utah28,9860.74×
Mississippi27,1280.75×
Nebraska23,0601.05×
New Hampshire17,6041.02×
Idaho14,0180.64×
Maine13,7840.87×
Hawaii12,2340.65×
South Dakota11,2641.11×
West Virginia10,8700.53×
Washington, District of Columbia9,1590.69×
North Dakota8,8530.98×
New Mexico8,5740.39×
Vermont8,2861.07×
Rhode Island7,9030.56×
Montana4,4020.36×
Alaska3,9270.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for OshKosh B'Gosh audience
BrandAffinityCategory
Khan Academy8.65×Business & Career
Nashville (2012 TV series)14.03×Movies & TV
Five Below5.17×Shopping
Busch Gardens Tampa18.62×Travel & Leisure
Baby food5.19×Kids & Family
Sprout (TV network)12.34×Movies & TV
Amway15.24×Health
Food1.65×Food & Beverages
Childbirth3.33×Kids & Family
Pregnancy3.21×Kids & Family
Infant clothing3.78×Kids & Family
Caviar11.3×Food & Beverages
Toddler3.07×Kids & Family
Baby-led weaning9.9×Technology & Electronics
Child safety seat6.4×Kids & Family
DoTerra11.88×Beauty & Wellness
J. C. Penney2.94×Shopping
Infant bodysuit4.58×Kids & Family
Mary Kay12.66×Beauty & Wellness
Infant bed5.88×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by OshKosh B'Gosh audience
TraitClusterScore
Family OrientationCONSERVATISM1.58
IndulgenceJOY1.46
CreativityOPEN1.44
Price SensitivityPREMIUM1.42
ExtroversionTHRILL1.4
Pet OwnershipJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for OshKosh B'Gosh
CountryShare
United States88.6%
Canada8.4%
Philippines1.1%

See OshKosh B'Gosh audiences in other countries

More Children's fashion audiences in United States

Frequently asked questions

How many fans does OshKosh B'Gosh have in United States?

OshKosh B'Gosh has an estimated audience of 4,398,456 people in United States, concentrated in Texas and California.

What is the gender split and age of OshKosh B'Gosh fans?

84.2% of OshKosh B'Gosh fans are female, 15.8% are male, with an average age of 36.3 years.

Which brands do OshKosh B'Gosh fans like most?

OshKosh B'Gosh fans show strongest brand affinity for Khan Academy (8.65×), Nashville (2012 TV series) (14.03×), and Five Below (5.17×) over the country average.

Where do OshKosh B'Gosh fans live in United States?

OshKosh B'Gosh fans in United States are most concentrated in Texas (reach 593,962), California (reach 592,062), and Florida (reach 391,049). These three regions account for the largest share of the active audience.

What other brands do OshKosh B'Gosh fans also like?

Beyond OshKosh B'Gosh itself, the audience over-indexes on Nashville (2012 TV series) (14.03×), Five Below (5.17×), Busch Gardens Tampa (18.62×), and Baby food (5.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for OshKosh B'Gosh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.