Mary Kay Audience in United States
Mary Kay has an estimated audience of 1,975,791 people in United States. 82.7% are female, 17.3% are male, average age 38.2. Top regions: Texas, California, Florida.
The average Mary Kay fan in United States is 38.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Demographically, the Mary Kay audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Creativity, Luxury Orientation.
Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics
Demographics of Mary Kay fans
| Metric | Value |
|---|---|
| Female | 82.7% |
| Male | 17.3% |
| Average age | 38.2 |
| Estimated audience size | 1,975,791 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 227,942 | 1.34× |
| California | 140,910 | 0.65× |
| Florida | 132,045 | 0.99× |
| North Carolina | 72,177 | 1.21× |
| New York | 72,109 | 0.65× |
| Georgia | 66,654 | 1.1× |
| Ohio | 66,100 | 1.09× |
| Pennsylvania | 60,598 | 0.91× |
| Illinois | 59,780 | 0.91× |
| Virginia | 49,903 | 1.04× |
| Indiana | 48,291 | 1.34× |
| Michigan | 47,706 | 0.92× |
| Tennessee | 42,542 | 1.07× |
| Missouri | 39,099 | 1.23× |
| Alabama | 36,668 | 1.33× |
| Wisconsin | 36,510 | 1.23× |
| Kentucky | 34,131 | 1.38× |
| South Carolina | 33,538 | 1.13× |
| New Jersey | 32,056 | 0.64× |
| Minnesota | 30,427 | 1.07× |
| Maryland | 29,792 | 0.88× |
| Oklahoma | 27,821 | 1.27× |
| Louisiana | 27,691 | 1.09× |
| Colorado | 27,554 | 0.88× |
| Arizona | 26,395 | 0.65× |
| Washington | 24,983 | 0.63× |
| Kansas | 24,752 | 1.59× |
| Massachusetts | 21,976 | 0.56× |
| Iowa | 20,640 | 1.27× |
| Utah | 17,912 | 1.01× |
| Nebraska | 16,654 | 1.68× |
| Oregon | 16,589 | 0.73× |
| Mississippi | 16,318 | 1× |
| Arkansas | 15,822 | 0.97× |
| West Virginia | 12,602 | 1.37× |
| Nevada | 11,647 | 0.61× |
| Connecticut | 11,319 | 0.57× |
| Idaho | 10,523 | 1.06× |
| South Dakota | 9,619 | 2.11× |
| New Mexico | 8,681 | 0.88× |
| North Dakota | 7,559 | 1.86× |
| Montana | 6,206 | 1.13× |
| New Hampshire | 4,764 | 0.61× |
| Maine | 4,684 | 0.66× |
| Wyoming | 4,472 | 1.53× |
| Delaware | 4,335 | 0.8× |
| Rhode Island | 3,467 | 0.55× |
| Washington, District of Columbia | 2,888 | 0.49× |
| Alaska | 2,289 | 0.54× |
| Hawaii | 2,268 | 0.27× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.21 |
| Luxury Orientation | PREMIUM | 1.21 |
| DIY Mentality | THRILL | 1.19 |
| Mindfulness | BALANCE | 1.15 |
| Extroversion | THRILL | 1.13 |
| Healthy Lifestyle | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 29.9% |
| United States | 23.2% |
| Mexico | 10.4% |
See Mary Kay audiences in other countries
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- Makeup Tutorials (21,577,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mary Kay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.