Mary Kay Audience in United States
Mary Kay has an estimated audience of 1,975,791 people in United States. 82.7% are female, 17.3% are male, average age 38.2. Top regions: Texas, California, Florida.
The average Mary Kay fan in United States is 38.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida.
Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics
Demographics of Mary Kay fans
| Metric | Value |
|---|---|
| Female | 82.7% |
| Male | 17.3% |
| Average age | 38.2 |
| Estimated audience size | 1,975,791 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 227,941 | 1.34× |
| California | 140,909 | 0.65× |
| Florida | 132,045 | 0.99× |
| North Carolina | 72,176 | 1.21× |
| New York | 72,109 | 0.65× |
| Georgia | 66,654 | 1.1× |
| Ohio | 66,100 | 1.09× |
| Pennsylvania | 60,597 | 0.91× |
| Illinois | 59,780 | 0.91× |
| Virginia | 49,903 | 1.04× |
| Indiana | 48,290 | 1.34× |
| Michigan | 47,706 | 0.92× |
| Tennessee | 42,541 | 1.07× |
| Missouri | 39,099 | 1.23× |
| Alabama | 36,667 | 1.33× |
| Wisconsin | 36,509 | 1.23× |
| Kentucky | 34,131 | 1.38× |
| South Carolina | 33,538 | 1.13× |
| New Jersey | 32,056 | 0.64× |
| Minnesota | 30,426 | 1.07× |
| Maryland | 29,791 | 0.88× |
| Oklahoma | 27,820 | 1.27× |
| Louisiana | 27,691 | 1.09× |
| Colorado | 27,554 | 0.88× |
| Arizona | 26,394 | 0.65× |
| Washington | 24,983 | 0.63× |
| Kansas | 24,752 | 1.59× |
| Massachusetts | 21,975 | 0.56× |
| Iowa | 20,640 | 1.27× |
| Utah | 17,911 | 1.01× |
| Nebraska | 16,654 | 1.68× |
| Oregon | 16,589 | 0.73× |
| Mississippi | 16,318 | 1.0× |
| Arkansas | 15,821 | 0.97× |
| West Virginia | 12,602 | 1.37× |
| Nevada | 11,646 | 0.61× |
| Connecticut | 11,319 | 0.57× |
| Idaho | 10,522 | 1.06× |
| South Dakota | 9,618 | 2.11× |
| New Mexico | 8,680 | 0.88× |
| North Dakota | 7,558 | 1.86× |
| Montana | 6,206 | 1.13× |
| New Hampshire | 4,764 | 0.61× |
| Maine | 4,683 | 0.66× |
| Wyoming | 4,472 | 1.53× |
| Delaware | 4,334 | 0.8× |
| Rhode Island | 3,467 | 0.55× |
| Washington, District of Columbia | 2,887 | 0.49× |
| Alaska | 2,288 | 0.54× |
| Hawaii | 2,268 | 0.27× |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 29.5% |
| United States | 22.9% |
| Mexico | 10.3% |
See Mary Kay audiences in other countries
More Cosmetics audiences in United States
- Cosmetics (106,705,540)
- ULTA Beauty (36,026,843)
- Eyelash (25,689,515)
- Eyebrow (21,699,631)
- Makeup Tutorials (21,577,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mary Kay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.