Rascasse Audience Intelligence

Petit Bateau Target Market in United States

A data profile of the people who buy, follow and care about Petit Bateau in United States — modelled from more than twelve digital signal sources. Petit Bateau has an estimated audience of 644,241 people in United States.

#6among Children's fashion in United States#3241among Brand in United States#1185in Fashion & Accessoires

The average Petit Bateau fan in United States is 34.2 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Category: Fashion & Accessoires · Type: Brand · Subtype: Children's fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Petit Bateau profile in United States.

Audience size
644K
in United States
Gender
75.8%♀
24.2% male
Age
34.2
average years
Country rank
#31462
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Petit Bateau

75.8% are female, 24.2% are male, average age 34.2.

Fig. 02

Gender split

75.8%
Female
24.2%
Male
Demographic split for Petit Bateau audience in United States
MetricValue
Female75.8%
Male24.2%
Average age34.2
Estimated audience size644,241
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Petit Bateau audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3919%
40-4915%
50+12%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Petit Bateau audience comes from United States.

Worldwide audience distribution share by country for Petit Bateau
CountryShare
France42.8%
Italy9.3%
Germany7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Petit Bateau audience in United States is strongest.

Fig. 05

Top regions by affinity

Petit Bateau customers by region in United States
#RegionReachAffinity×
01New York~100K4.16×
02Washington, District of Columbia~8K3.93×
03Massachusetts~30K2.41×
04New Jersey~30K2.03×
05California~100K1.95×
06Connecticut~10K1.94×
07Washington~20K1.58×
08Vermont~1K1.24×
09Rhode Island~2K1.17×
10Virginia~20K1.14×
11Maine~3K1.13×
12Oregon~8K1.08×
13Illinois~20K1.05×
14Florida~50K1.04×
15Maryland~10K1.02×
16Hawaii~3K1.00×
17Alaska~1K1.00×
18New Hampshire~3K0.99×
19North Dakota~1K0.96×
20Utah~5K0.95×
21South Dakota~1K0.94×
22Montana~2K0.92×
23Delaware~2K0.92×
24Pennsylvania~20K0.90×
25West Virginia~3K0.88×
26Colorado~9K0.87×
27Idaho~3K0.87×
28Mississippi~4K0.85×
29Nebraska~3K0.85×
30New Mexico~3K0.85×
31South Carolina~8K0.83×
32Arkansas~4K0.83×
33Iowa~4K0.81×
34Kansas~4K0.81×
35Georgia~20K0.79×
36Louisiana~7K0.79×
37Oklahoma~6K0.79×
38Minnesota~7K0.78×
39Nevada~5K0.78×
40North Carolina~10K0.77×
41Kentucky~6K0.76×
42Tennessee~10K0.74×
43Alabama~7K0.74×
44Wisconsin~7K0.73×
45Michigan~10K0.72×
46Missouri~7K0.71×
47Texas~40K0.70×
48Arizona~9K0.69×
49Indiana~8K0.69×
50Ohio~10K0.63×
Fig. 06

Affinity by region

Affinity by region — Petit Bateau, United States
0.63×1.00×4.16×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Children's fashion audiences in United States

See Petit Bateau audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Petit Bateau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →