Rascasse Audience Intelligence

Petit Bateau Target Market in Germany

A data profile of the people who buy, follow and care about Petit Bateau in Germany — modelled from more than twelve digital signal sources. Petit Bateau has an estimated audience of 687,385 people in Germany.

#3among Children's fashion in Germany#1174among Brand in Germany#457in Fashion & Accessoires

The average Petit Bateau fan in Germany is 36.3 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Danish design, Made in France, Home Interiors, with strongest over-indexing on Danish design (7.4× the country average).

Demographically, the Petit Bateau audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Petit Bateau fan in Germany is more female, around 36.3 years old, with strong Design Affinity tendencies and a notable affinity for Danish design.

Category: Fashion & Accessoires · Type: Brand · Subtype: Children's fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Petit Bateau profile in Germany.

Audience size
687K
in Germany
Gender
77.9%♀
22.1% male
Age
36.3
average years
Country rank
#8980
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Petit Bateau

77.9% are female, 22.1% are male, average age 36.3.

Fig. 02

Gender split

77.9%
Female
22.1%
Male
Demographic split for Petit Bateau audience in Germany
MetricValue
Female77.9%
Male22.1%
Average age36.3
Estimated audience size687,385
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Petit Bateau audience in Germany
Age bracketShare%
16-1920%
20-2926%
30-3926%
40-4917%
50+11%
Fig. 04

Worldwide distribution

7.2%

of the worldwide Petit Bateau audience comes from Germany.

Worldwide audience distribution share by country for Petit Bateau
CountryShare
France42.8%
Italy9.3%
Germany7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Petit Bateau audience in Germany is strongest.

Fig. 05

Top regions by affinity

Petit Bateau customers by region in Germany
#RegionReachAffinity×
01Hamburg~30K2.04×
02Berlin~60K1.83×
03Hessen~90K1.77×
04Bayern~200K1.65×
05Nordrhein-Westfalen~200K1.14×
06Baden-Württemberg~100K1.06×
07Schleswig-Holstein~30K1.04×
08Niedersachsen~60K0.89×
09Rheinland-Pfalz~30K0.89×
10Bremen~5K0.80×
11Saarland~7K0.79×
12Brandenburg~10K0.68×
13Mecklenburg-Vorpommern~7K0.57×
14Thüringen~8K0.48×
15Sachsen~20K0.45×
16Sachsen-Anhalt~8K0.45×
Fig. 06

Affinity by region

Affinity by region — Petit Bateau, Germany
0.45×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Petit Bateau audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Petit Bateau audience
#·InterestCategoryAffinity×
01Iraq national football teamSports21.43×
02Made in FranceBusiness & Career11.75×
03vertbaudetFashion & Accessoires10.55×
04KinderFood & Beverages10.51×
05ObstetricsKids & Family9.32×
06BabywalzKids & Family8.04×
07How to Train Your Dragon (film)Movies & TV7.91×
08BabyOneKids & Family7.52×
09Danish designHome & Garden7.40×
10limangoShopping7.11×
11Parenting stylesKids & Family6.42×
12Home InteriorsHome & Garden6.27×
13Pattern (sewing)Home & Garden6.04×
14Terraced houseHome & Garden5.36×
15COSShopping4.74×
16Street OneFashion & Accessoires4.60×
17SewingHome & Garden4.31×
18JYSKHome & Garden4.12×
19Galatasaray S.K.Sports2.99×
20TagesschauMovies & TV2.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Petit Bateau audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Petit Bateau audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.98×
SustainabilityBALANCE1.51×
MindfulnessBALANCE1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Petit Bateau audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.29×
Social Media UsageJOY0.38×
PatriotismCONSERVATISM0.41×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Petit Bateau's target market in Germany?

Petit Bateau's target market in Germany covers an estimated 687,385 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Petit Bateau customers?

77.9% of the Petit Bateau audience are female, 22.1% are male, with an average age of 36.3 years.

03

Which brands do Petit Bateau fans like most?

Petit Bateau fans show strongest brand affinity for Danish design (7.4×), Made in France (11.75×), and Home Interiors (6.27×) over the country average.

04

Where do Petit Bateau fans live in Germany?

Petit Bateau fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Petit Bateau fans also like?

Beyond Petit Bateau itself, the audience over-indexes on Made in France (11.75×), Home Interiors (6.27×), Iraq national football team (21.43×), and vertbaudet (10.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Children's fashion audiences in Germany

See Petit Bateau audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Petit Bateau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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