Petit Bateau Audience in Germany
Petit Bateau has an estimated audience of 689,183 people in Germany. 77.9% are female, 22.1% are male, average age 36.3. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Danish design, Made in France, Home Interiors, Iraq national football team, vertbaudet.
The average Petit Bateau fan in Germany is 36.3 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Danish design, Made in France, Home Interiors, with strongest over-indexing on Danish design (7.4× the country average). Demographically, the Petit Bateau audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Design Affinity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Children's fashion
Demographics of Petit Bateau fans
| Metric | Value |
|---|---|
| Female | 77.9% |
| Male | 22.1% |
| Average age | 36.3 |
| Estimated audience size | 689,183 |
Audience persona
The typical Petit Bateau fan in Germany is more female, around 36.3 years old, with strong Design Affinity tendencies and a notable affinity for Danish design.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 191,044 | 1.72× |
| Nordrhein-Westfalen | 178,897 | 1.19× |
| Hessen | 88,339 | 1.68× |
| Baden-Württemberg | 73,372 | 0.78× |
| Niedersachsen | 62,282 | 0.93× |
| Berlin | 59,730 | 1.94× |
| Hamburg | 33,300 | 2.14× |
| Rheinland-Pfalz | 30,885 | 0.89× |
| Schleswig-Holstein | 26,333 | 1.06× |
| Brandenburg | 13,930 | 0.65× |
| Sachsen | 13,543 | 0.4× |
| Mecklenburg-Vorpommern | 6,393 | 0.49× |
| Thüringen | 6,247 | 0.36× |
| Saarland | 5,925 | 0.7× |
| Sachsen-Anhalt | 5,702 | 0.32× |
| Bremen | 4,408 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Danish design | 7.4× | Home & Garden |
| Made in France | 11.75× | Business & Career |
| Home Interiors | 6.27× | Home & Garden |
| Iraq national football team | 21.43× | Sports |
| vertbaudet | 10.55× | Fashion & Accessoires |
| Babywalz | 8.04× | Kids & Family |
| Tagesschau | 2.65× | Movies & TV |
| BabyOne | 7.52× | Kids & Family |
| Pattern (sewing) | 6.04× | Home & Garden |
| How to Train Your Dragon (film) | 7.91× | Movies & TV |
| JYSK | 4.12× | Home & Garden |
| Parenting styles | 6.42× | Kids & Family |
| Kinder | 10.51× | Food & Beverages |
| Sewing | 4.31× | Home & Garden |
| Terraced house | 5.36× | Home & Garden |
| Street One | 4.6× | Fashion & Accessoires |
| Galatasaray S.K. | 2.99× | Sports |
| limango | 7.11× | Shopping |
| Obstetrics | 9.32× | Kids & Family |
| COS | 4.74× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.97 |
| Family Orientation | CONSERVATISM | 1.86 |
| Quality Awareness | PREMIUM | 1.76 |
| DIY Mentality | THRILL | 1.75 |
| LGBTQ+ Identity | OPEN | 1.72 |
| Creativity | OPEN | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 42.9% |
| Italy | 9.2% |
| Germany | 7.3% |
See Petit Bateau audiences in other countries
More Children's fashion audiences in Germany
- vertbaudet (1,619,837)
- Zara Kids (1,178,407)
- Thomas & Friends (116,420)
- Abercrombie kids (78,481)
- Småfolk (47,582)
Frequently asked questions
How many fans does Petit Bateau have in Germany?
Petit Bateau has an estimated audience of 689,183 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Petit Bateau fans?
77.9% of Petit Bateau fans are female, 22.1% are male, with an average age of 36.3 years.
Which brands do Petit Bateau fans like most?
Petit Bateau fans show strongest brand affinity for Danish design (7.4×), Made in France (11.75×), and Home Interiors (6.27×) over the country average.
Where do Petit Bateau fans live in Germany?
Petit Bateau fans in Germany are most concentrated in Bayern (reach 191,044), Nordrhein-Westfalen (reach 178,897), and Hessen (reach 88,339). These three regions account for the largest share of the active audience.
What other brands do Petit Bateau fans also like?
Beyond Petit Bateau itself, the audience over-indexes on Made in France (11.75×), Home Interiors (6.27×), Iraq national football team (21.43×), and vertbaudet (10.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Petit Bateau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.