Made in France Audience in Germany
Made in France has an estimated audience of 1,551,651 people in Germany. 63.1% are female, 36.9% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Galeries Lafayette, Woolworths, Le Point, Robert Redford, La Redoute.
The average Made in France fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Galeries Lafayette, Woolworths, Le Point, with strongest over-indexing on Galeries Lafayette (19.56× the country average). Demographically, the Made in France audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Record label
Demographics of Made in France fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 35.9 |
| Estimated audience size | 1,551,651 |
Audience persona
The typical Made in France fan in Germany is more female, around 35.9 years old, with strong Design Affinity tendencies and a notable affinity for Galeries Lafayette.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 254,904 | 0.75× |
| Baden-Württemberg | 178,836 | 0.84× |
| Bayern | 129,336 | 0.52× |
| Hessen | 124,271 | 1.05× |
| Berlin | 68,176 | 0.98× |
| Niedersachsen | 62,173 | 0.41× |
| Rheinland-Pfalz | 60,317 | 0.78× |
| Thüringen | 42,601 | 1.08× |
| Sachsen-Anhalt | 41,373 | 1.03× |
| Brandenburg | 38,347 | 0.8× |
| Sachsen | 37,723 | 0.5× |
| Bremen | 37,189 | 2.8× |
| Mecklenburg-Vorpommern | 36,388 | 1.23× |
| Saarland | 36,173 | 1.9× |
| Schleswig-Holstein | 33,901 | 0.61× |
| Hamburg | 25,495 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Galeries Lafayette | 19.56× | Shopping |
| Woolworths | 5.63× | Shopping |
| Le Point | 34.87× | News |
| Robert Redford | 6.23× | Movies & TV |
| La Redoute | 13.21× | Shopping |
| Danish design | 5.29× | Home & Garden |
| Le Figaro | 17.03× | News |
| True Detective | 5.22× | Movies & TV |
| Castorama | 16.34× | Shopping |
| Kate Bosworth | 22.67× | Movies & TV |
| Sessùn | 25.81× | Fashion & Accessoires |
| Sports | 1.76× | Sports |
| Borussia Dortmund | 1.52× | Sports |
| Le Parisien | 26.65× | News |
| JYSK | 3.33× | Home & Garden |
| Isabel Marant | 6.02× | Fashion & Accessoires |
| Petit Bateau | 10.51× | Fashion & Accessoires |
| Harry Potter | 1.62× | Movies & TV |
| Maisons du Monde | 6.07× | Home & Garden |
| Home Interiors | 3.54× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.12 |
| Urban Lifestyle | OPEN | 2.1 |
| Sports Activity | POWER | 2 |
| Luxury Orientation | PREMIUM | 1.9 |
| Creativity | OPEN | 1.89 |
| Sustainability | BALANCE | 1.84 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 26.0% |
| Germany | 10.0% |
| Italy | 9.2% |
See Made in France audiences in other countries
More Record label audiences in Germany
- Heavy metal music (12,544,963)
- Made in Germany (4,087,058)
- Playlist (1,043,396)
- Red Bull Records (947,880)
- Emperor Entertainment Group (613,548)
Frequently asked questions
How many fans does Made in France have in Germany?
Made in France has an estimated audience of 1,551,651 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Made in France fans?
63.1% of Made in France fans are female, 36.9% are male, with an average age of 35.9 years.
Which brands do Made in France fans like most?
Made in France fans show strongest brand affinity for Galeries Lafayette (19.56×), Woolworths (5.63×), and Le Point (34.87×) over the country average.
Where do Made in France fans live in Germany?
Made in France fans in Germany are most concentrated in Nordrhein-Westfalen (reach 254,904), Baden-Württemberg (reach 178,836), and Bayern (reach 129,336). These three regions account for the largest share of the active audience.
What other brands do Made in France fans also like?
Beyond Made in France itself, the audience over-indexes on Woolworths (5.63×), Le Point (34.87×), Robert Redford (6.23×), and La Redoute (13.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Made in France. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.