Rascasse Audience Intelligence

Made in France Audience in Germany

A data profile of the people who buy, follow and care about Made in France in Germany — modelled from more than twelve digital signal sources. Made in France has an estimated audience of 1,551,651 people in Germany.

#3among Record label in Germany#2355among Topic in Germany#402in Business & Career

The average Made in France fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Galeries Lafayette, Woolworths, Le Point, with strongest over-indexing on Galeries Lafayette (19.56× the country average).

Demographically, the Made in France audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Made in France fan in Germany is more female, around 35.9 years old, with strong Design Affinity tendencies and a notable affinity for Galeries Lafayette.

Category: Business & Career · Type: Topic · Subtype: Record label

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Made in France profile in Germany.

Audience size
1.6M
in Germany
Gender
63.1%♀
36.9% male
Age
35.9
average years
Country rank
#4322
Topic in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Made in France fans

63.1% are female, 36.9% are male, average age 35.9.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Made in France audience in Germany
MetricValue
Female63.1%
Male36.9%
Average age35.9
Estimated audience size1,551,651
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Made in France audience in Germany
Age bracketShare%
16-1926%
20-2922%
30-3920%
40-4918%
50+13%
Fig. 04

Worldwide distribution

10.0%

of the worldwide Made in France audience comes from Germany.

Worldwide audience distribution share by country for Made in France
CountryShare
France26.0%
Germany10.0%
Italy9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Made in France audience in Germany is strongest.

Fig. 05

Top regions by affinity

Made in France fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.43×
02Saarland~20K1.24×
03Sachsen-Anhalt~40K1.04×
04Thüringen~40K1.04×
05Mecklenburg-Vorpommern~30K1.03×
06Hessen~100K0.98×
07Berlin~70K0.96×
08Brandenburg~50K0.96×
09Hamburg~30K0.93×
10Rheinland-Pfalz~70K0.92×
11Schleswig-Holstein~50K0.92×
12Baden-Württemberg~200K0.88×
13Sachsen~70K0.88×
14Niedersachsen~100K0.80×
15Nordrhein-Westfalen~300K0.79×
16Bayern~200K0.74×
Fig. 06

Affinity by region

Affinity by region — Made in France, Germany
0.74×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Made in France audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Made in France audience
#·InterestCategoryAffinity×
01Le PointNews34.87×
02Le ParisienNews26.65×
03IntermarchéShopping26.48×
04SessùnFashion & Accessoires25.81×
05Kate BosworthMovies & TV22.67×
06Galeries LafayetteShopping19.56×
07Le FigaroNews17.03×
08CastoramaShopping16.34×
09La RedouteShopping13.21×
10Petit BateauFashion & Accessoires10.51×
11Robert RedfordMovies & TV6.23×
12Maisons du MondeHome & Garden6.07×
13Isabel MarantFashion & Accessoires6.02×
14WoolworthsShopping5.63×
15Danish designHome & Garden5.29×
16True DetectiveMovies & TV5.22×
17Made in ItalyBusiness & Career3.80×
18Home InteriorsHome & Garden3.54×
19JYSKHome & Garden3.33×
20SportsSports1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Made in France audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Made in France audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.64×
Pet OwnershipJOY1.27×
TravellingTHRILL1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Made in France audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.33×
Social Media UsageJOY0.37×
Price SensitivityPREMIUM0.39×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Made in France have in Germany?

Made in France has an estimated audience of 1,551,651 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Made in France fans?

63.1% of Made in France fans are female, 36.9% are male, with an average age of 35.9 years.

03

Which brands do Made in France fans like most?

Made in France fans show strongest brand affinity for Galeries Lafayette (19.56×), Woolworths (5.63×), and Le Point (34.87×) over the country average.

04

Where do Made in France fans live in Germany?

Made in France fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Made in France fans also like?

Beyond Made in France itself, the audience over-indexes on Woolworths (5.63×), Le Point (34.87×), Robert Redford (6.23×), and La Redoute (13.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Record label audiences in Germany

See Made in France audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Made in France. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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