Castorama Audience in Germany
Castorama has an estimated audience of 458,784 people in Germany. 62.0% are female, 38.0% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Sachsen, Brandenburg. Top brand affinities: Teak furniture, Design–build, Eigen Huis & Tuin, Rivièra Maison, Window shutter.
The average Castorama fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Sachsen, Brandenburg. Top brand affinities include Teak furniture, Design–build, Eigen Huis & Tuin, with strongest over-indexing on Teak furniture (282.35× the country average). Demographically, the Castorama audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Hardware store
Demographics of Castorama fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 36.5 |
| Estimated audience size | 458,784 |
Audience persona
The typical Castorama fan in Germany is more female, around 36.5 years old, with strong Quality Awareness tendencies and a notable affinity for Teak furniture.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 51,886 | 0.52× |
| Sachsen | 41,835 | 1.86× |
| Brandenburg | 39,578 | 2.78× |
| Baden-Württemberg | 38,454 | 0.61× |
| Bayern | 36,962 | 0.5× |
| Hessen | 27,199 | 0.78× |
| Niedersachsen | 26,725 | 0.6× |
| Mecklenburg-Vorpommern | 26,568 | 3.03× |
| Berlin | 25,045 | 1.22× |
| Rheinland-Pfalz | 12,158 | 0.53× |
| Schleswig-Holstein | 9,855 | 0.6× |
| Sachsen-Anhalt | 8,736 | 0.73× |
| Hamburg | 6,596 | 0.64× |
| Thüringen | 6,029 | 0.52× |
| Saarland | 3,750 | 0.67× |
| Bremen | 1,632 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Teak furniture | 282.35× | Home & Garden |
| Design–build | 60.96× | Business & Career |
| Eigen Huis & Tuin | 104.25× | Movies & TV |
| Rivièra Maison | 56.56× | Home & Garden |
| Window shutter | 17.62× | Home & Garden |
| Curtain | 8.62× | Home & Garden |
| Bar stool | 40.81× | Home & Garden |
| Laminate flooring | 16.84× | Home & Garden |
| Pergola | 7.41× | Home & Garden |
| Home Design | 3.74× | Home & Garden |
| Shopping | 1.78× | Shopping |
| Sports and outdoors | 1.66× | Sports |
| Reading | 1.72× | Literature |
| Artificial turf | 14.54× | Sports |
| Food and drink | 1.56× | Food & Beverages |
| Music | 1.53× | Business & Career |
| Obi (store) | 2.07× | Shopping |
| Architecture | 2.22× | Business & Career |
| Onet.pl | 5.93× | News |
| Vacations | 2.44× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.53 |
| DIY Mentality | THRILL | 2.08 |
| Individualism | JOY | 1.58 |
| Travelling | THRILL | 1.36 |
| Design Affinity | PREMIUM | 1.33 |
| Convenience Orientation | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 55.7% |
| Poland | 32.3% |
| United States | 2.4% |
See Castorama audiences in other countries
More Hardware store audiences in Germany
- Obi (store) (19,461,870)
- Bauhaus (16,532,923)
- Globus Baumarkt (14,781,981)
- Hornbach (13,881,067)
- Hagebaumarkt (8,824,387)
Frequently asked questions
How many fans does Castorama have in Germany?
Castorama has an estimated audience of 458,784 people in Germany, concentrated in Nordrhein-Westfalen and Sachsen.
What is the gender split and age of Castorama fans?
62.0% of Castorama fans are female, 38.0% are male, with an average age of 36.5 years.
Which brands do Castorama fans like most?
Castorama fans show strongest brand affinity for Teak furniture (282.35×), Design–build (60.96×), and Eigen Huis & Tuin (104.25×) over the country average.
Where do Castorama fans live in Germany?
Castorama fans in Germany are most concentrated in Nordrhein-Westfalen (reach 51,886), Sachsen (reach 41,835), and Brandenburg (reach 39,578). These three regions account for the largest share of the active audience.
What other brands do Castorama fans also like?
Beyond Castorama itself, the audience over-indexes on Design–build (60.96×), Eigen Huis & Tuin (104.25×), Rivièra Maison (56.56×), and Window shutter (17.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Castorama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.