Rascasse Audience Intelligence

Castorama Target Market in Germany

A data profile of the people who buy, follow and care about Castorama in Germany — modelled from more than twelve digital signal sources. Castorama has an estimated audience of 457,264 people in Germany.

#15among Hardware store in Germany#1640among Brand in Germany#326in Shopping

The average Castorama fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Sachsen, Brandenburg.

Top brand affinities include Teak furniture, Design–build, Eigen Huis & Tuin, with strongest over-indexing on Teak furniture (282.35× the country average).

Demographically, the Castorama audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Design Affinity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Castorama fan in Germany is more female, around 36.5 years old, with strong Design Affinity tendencies and a notable affinity for Teak furniture.

Category: Shopping · Type: Brand · Subtype: Hardware store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Castorama profile in Germany.

Audience size
457K
in Germany
Gender
62.0%♀
38.0% male
Age
36.5
average years
Country rank
#12601
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Castorama

62.0% are female, 38.0% are male, average age 36.5.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Castorama audience in Germany
MetricValue
Female62.0%
Male38.0%
Average age36.5
Estimated audience size457,264
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Castorama audience in Germany
Age bracketShare%
16-1925%
20-2922%
30-3920%
40-4919%
50+14%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Castorama audience comes from Germany.

Worldwide audience distribution share by country for Castorama
CountryShare
France55.6%
Poland32.3%
United States2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Castorama audience in Germany is strongest.

Fig. 05

Top regions by affinity

Castorama customers by region in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~30K3.07×
02Brandenburg~40K2.71×
03Sachsen~40K1.99×
04Berlin~20K1.13×
05Hessen~30K0.79×
06Sachsen-Anhalt~9K0.75×
07Saarland~4K0.75×
08Hamburg~7K0.63×
09Schleswig-Holstein~10K0.60×
10Baden-Württemberg~40K0.59×
11Niedersachsen~30K0.59×
12Bremen~2K0.58×
13Thüringen~7K0.57×
14Rheinland-Pfalz~10K0.52×
15Nordrhein-Westfalen~50K0.50×
16Bayern~40K0.50×
Fig. 06

Affinity by region

Affinity by region — Castorama, Germany
0.50×1.00×3.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Castorama audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Castorama audience
#·InterestCategoryAffinity×
01Teak furnitureHome & Garden282.35×
02Eigen Huis & TuinMovies & TV104.25×
03Design–buildBusiness & Career60.96×
04Bar stoolHome & Garden40.81×
05Window shutterHome & Garden17.62×
06Laminate flooringHome & Garden16.84×
07Artificial turfSports14.54×
08CurtainHome & Garden8.62×
09PergolaHome & Garden7.41×
10Onet.plNews5.93×
11Home DesignHome & Garden3.74×
12VacationsTravel & Leisure2.44×
13ArchitectureBusiness & Career2.22×
14Obi (store)Shopping2.07×
15ShoppingShopping1.78×
16ReadingLiterature1.72×
17Sports and outdoorsSports1.66×
18Food and drinkFood & Beverages1.56×
19Live eventsMusic & Radio1.55×
20MusicBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Castorama audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Castorama audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.04×
IndividualismJOY1.78×
Community OrientationOPEN1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Castorama audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.36×
Healthy LifestyleBALANCE0.56×
Social Media UsageJOY0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Castorama's target market in Germany?

Castorama's target market in Germany covers an estimated 457,264 people, concentrated in Nordrhein-Westfalen and Sachsen.

02

What is the gender split and age of Castorama customers?

62.0% of the Castorama audience are female, 38.0% are male, with an average age of 36.5 years.

03

Which brands do Castorama fans like most?

Castorama fans show strongest brand affinity for Teak furniture (282.35×), Design–build (60.96×), and Eigen Huis & Tuin (104.25×) over the country average.

04

Where do Castorama fans live in Germany?

Castorama fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Sachsen (reach ~40K), and Brandenburg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Castorama fans also like?

Beyond Castorama itself, the audience over-indexes on Design–build (60.96×), Eigen Huis & Tuin (104.25×), Window shutter (17.62×), and Curtain (8.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hardware store audiences in Germany

See Castorama audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Castorama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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