Laminate flooring Audience in Germany
Laminate flooring has an estimated audience of 633,658 people in Germany. 37.2% are female, 62.8% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Wood flooring, Flooring, Floor, Bauhaus, Wallpaper.
The average Laminate flooring fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Wood flooring, Flooring, Floor, with strongest over-indexing on Wood flooring (21.1× the country average). Demographically, the Laminate flooring audience skews more male with an average age of 38.6, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Laminate flooring fans
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 38.6 |
| Estimated audience size | 633,658 |
Audience persona
The typical Laminate flooring fan in Germany is more male, around 38.6 years old, with strong DIY Mentality tendencies and a notable affinity for Wood flooring.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 119,390 | 0.86× |
| Niedersachsen | 78,136 | 1.27× |
| Bayern | 71,056 | 0.7× |
| Baden-Württemberg | 68,838 | 0.8× |
| Hessen | 45,266 | 0.94× |
| Berlin | 31,711 | 1.12× |
| Rheinland-Pfalz | 30,929 | 0.97× |
| Sachsen | 28,572 | 0.92× |
| Schleswig-Holstein | 25,469 | 1.12× |
| Brandenburg | 19,052 | 0.97× |
| Sachsen-Anhalt | 16,818 | 1.02× |
| Hamburg | 16,592 | 1.16× |
| Thüringen | 16,393 | 1.02× |
| Mecklenburg-Vorpommern | 10,365 | 0.86× |
| Saarland | 8,213 | 1.06× |
| Bremen | 6,643 | 1.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wood flooring | 21.1× | Home & Garden |
| Flooring | 11.69× | Home & Garden |
| Floor | 10.97× | Home & Garden |
| Bauhaus | 3.24× | Shopping |
| Wallpaper | 6.12× | Home & Garden |
| Hornbach | 2.63× | Shopping |
| Tile | 7.58× | Home & Garden |
| Obi (store) | 1.97× | Shopping |
| Home improvement | 2.08× | Home & Garden |
| Parquetry | 8.87× | Home & Garden |
| Garden furniture | 3.8× | Home & Garden |
| Carpet | 4.52× | Home & Garden |
| Globus Baumarkt | 2.03× | Shopping |
| Do it yourself (DIY) | 1.81× | Home & Garden |
| House | 2× | Home & Garden |
| Ford Focus (RS - ST - WRC) | 12.23× | Cars & Mobility |
| Insulated glazing | 9.77× | Home & Garden |
| REWE | 1.66× | Shopping |
| Real estate | 1.75× | Business & Career |
| Netto Marken-Discount | 1.68× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 3.21 |
| Quality Awareness | PREMIUM | 3.18 |
| Design Affinity | PREMIUM | 2.32 |
| Sustainability | BALANCE | 1.91 |
| Luxury Orientation | PREMIUM | 1.63 |
| Indulgence | JOY | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 10.8% |
| Italy | 4.7% |
See Laminate flooring audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Laminate flooring have in Germany?
Laminate flooring has an estimated audience of 633,658 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Laminate flooring fans?
37.2% of Laminate flooring fans are female, 62.8% are male, with an average age of 38.6 years.
Which brands do Laminate flooring fans like most?
Laminate flooring fans show strongest brand affinity for Wood flooring (21.1×), Flooring (11.69×), and Floor (10.97×) over the country average.
Where do Laminate flooring fans live in Germany?
Laminate flooring fans in Germany are most concentrated in Nordrhein-Westfalen (reach 119,390), Niedersachsen (reach 78,136), and Bayern (reach 71,056). These three regions account for the largest share of the active audience.
What other brands do Laminate flooring fans also like?
Beyond Laminate flooring itself, the audience over-indexes on Flooring (11.69×), Floor (10.97×), Bauhaus (3.24×), and Wallpaper (6.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Laminate flooring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.