Rascasse Audience Intelligence

Laminate flooring Audience in Germany

A data profile of the people who buy, follow and care about Laminate flooring in Germany — modelled from more than twelve digital signal sources. Laminate flooring has an estimated audience of 633,658 people in Germany.

#4100among Topic in Germany#574in Home & Garden

The average Laminate flooring fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Wood flooring, Flooring, Floor, with strongest over-indexing on Wood flooring (21.1× the country average).

Demographically, the Laminate flooring audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Laminate flooring fan in Germany is more male, around 38.6 years old, with strong Quality Awareness tendencies and a notable affinity for Wood flooring.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Laminate flooring profile in Germany.

Audience size
634K
in Germany
Gender
37.2%♀
62.8% male
Age
38.6
average years
Country rank
#9654
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Laminate flooring fans

37.2% are female, 62.8% are male, average age 38.6.

Fig. 02

Gender split

37.2%
Female
62.8%
Male
Demographic split for Laminate flooring audience in Germany
MetricValue
Female37.2%
Male62.8%
Average age38.6
Estimated audience size633,658
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Laminate flooring audience in Germany
Age bracketShare%
16-1918%
20-2922%
30-3923%
40-4921%
50+16%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Laminate flooring audience comes from Germany.

Worldwide audience distribution share by country for Laminate flooring
CountryShare
United States24.1%
United Kingdom10.8%
Italy4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Laminate flooring audience in Germany is strongest.

Fig. 05

Top regions by affinity

Laminate flooring fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~80K1.25×
02Bremen~6K1.19×
03Hamburg~20K1.12×
04Schleswig-Holstein~30K1.11×
05Saarland~9K1.10×
06Berlin~30K1.08×
07Nordrhein-Westfalen~100K1.05×
08Sachsen-Anhalt~20K1.05×
09Thüringen~20K1.04×
10Brandenburg~20K0.98×
11Rheinland-Pfalz~30K0.92×
12Sachsen~30K0.92×
13Mecklenburg-Vorpommern~10K0.91×
14Hessen~40K0.90×
15Baden-Württemberg~70K0.78×
16Bayern~70K0.68×
Fig. 06

Affinity by region

Affinity by region — Laminate flooring, Germany
0.68×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Laminate flooring audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Laminate flooring audience
#·InterestCategoryAffinity×
01Wood flooringHome & Garden21.10×
02Ford Focus (RS - ST - WRC)Cars & Mobility12.23×
03FlooringHome & Garden11.69×
04FloorHome & Garden10.97×
05Insulated glazingHome & Garden9.77×
06ParquetryHome & Garden8.87×
07TileHome & Garden7.58×
08WallpaperHome & Garden6.12×
09CarpetHome & Garden4.52×
10Garden furnitureHome & Garden3.80×
11BauhausShopping3.24×
12Home décor productsHome & Garden3.08×
13HornbachShopping2.63×
14Home improvementHome & Garden2.08×
15HouseHome & Garden2.00×
16Obi (store)Shopping1.97×
17Do it yourself (DIY)Home & Garden1.81×
18Real estateBusiness & Career1.75×
19Netto Marken-DiscountShopping1.68×
20REWEShopping1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Laminate flooring audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Laminate flooring audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.79×
DIY MentalityTHRILL1.57×
Price SensitivityPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Laminate flooring audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.97×
SpiritualityBALANCE1.03×
Pet OwnershipJOY1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Laminate flooring have in Germany?

Laminate flooring has an estimated audience of 633,658 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Laminate flooring fans?

37.2% of Laminate flooring fans are female, 62.8% are male, with an average age of 38.6 years.

03

Which brands do Laminate flooring fans like most?

Laminate flooring fans show strongest brand affinity for Wood flooring (21.1×), Flooring (11.69×), and Floor (10.97×) over the country average.

04

Where do Laminate flooring fans live in Germany?

Laminate flooring fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Niedersachsen (reach ~80K), and Bayern (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Laminate flooring fans also like?

Beyond Laminate flooring itself, the audience over-indexes on Flooring (11.69×), Floor (10.97×), Bauhaus (3.24×), and Wallpaper (6.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Laminate flooring audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Laminate flooring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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