Parquetry Audience in Germany
Parquetry has an estimated audience of 913,290 people in Germany. 48.9% are female, 51.1% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sportfreunde Stiller, Real property, Wir sind Helden, Florence and the Machine, Tagesschau.
The average Parquetry fan in Germany is 43.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sportfreunde Stiller, Real property, Wir sind Helden, with strongest over-indexing on Sportfreunde Stiller (20× the country average). Demographically, the Parquetry audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Parquetry fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 43.3 |
| Estimated audience size | 913,290 |
Audience persona
The typical Parquetry fan in Germany is balanced, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Sportfreunde Stiller.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 262,880 | 1.32× |
| Bayern | 171,239 | 1.17× |
| Baden-Württemberg | 146,290 | 1.17× |
| Niedersachsen | 104,837 | 1.18× |
| Hessen | 83,447 | 1.2× |
| Berlin | 49,063 | 1.2× |
| Rheinland-Pfalz | 45,893 | 1× |
| Schleswig-Holstein | 33,058 | 1.01× |
| Brandenburg | 25,077 | 0.89× |
| Hamburg | 24,314 | 1.18× |
| Sachsen | 21,000 | 0.47× |
| Thüringen | 17,406 | 0.75× |
| Sachsen-Anhalt | 16,818 | 0.71× |
| Mecklenburg-Vorpommern | 13,546 | 0.78× |
| Saarland | 9,733 | 0.87× |
| Bremen | 8,710 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sportfreunde Stiller | 20× | Music & Radio |
| Real property | 4.97× | Home & Garden |
| Wir sind Helden | 20× | Music & Radio |
| Florence and the Machine | 16.45× | Music & Radio |
| Tagesschau | 2× | Movies & TV |
| Western Union | 4.1× | Business & Career |
| Arctic Monkeys | 20× | Music & Radio |
| Placebo (band) | 20× | Music & Radio |
| Aral AG | 2.35× | Cars & Mobility |
| Franz Ferdinand (band) | 20× | Music & Radio |
| Family | 1.84× | Kids & Family |
| Laminate flooring | 10.62× | Home & Garden |
| Pets | 1.62× | Pets & Animals |
| Sparkasse | 2.46× | Business & Career |
| Obi (store) | 1.84× | Shopping |
| Vacations | 2.37× | Travel & Leisure |
| Maine Coon | 3.81× | Pets & Animals |
| Terraced house | 3.69× | Home & Garden |
| Hornbach | 2.08× | Shopping |
| Bauhaus | 1.89× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.29 |
| DIY Mentality | THRILL | 1.82 |
| Design Affinity | PREMIUM | 1.61 |
| Need for Security | CONSERVATISM | 1.34 |
| Pet Ownership | JOY | 1.33 |
| Indulgence | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 29.9% |
| Germany | 11.2% |
| France | 9.5% |
See Parquetry audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Parquetry have in Germany?
Parquetry has an estimated audience of 913,290 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Parquetry fans?
48.9% of Parquetry fans are female, 51.1% are male, with an average age of 43.3 years.
Which brands do Parquetry fans like most?
Parquetry fans show strongest brand affinity for Sportfreunde Stiller (20×), Real property (4.97×), and Wir sind Helden (20×) over the country average.
Where do Parquetry fans live in Germany?
Parquetry fans in Germany are most concentrated in Nordrhein-Westfalen (reach 262,880), Bayern (reach 171,239), and Baden-Württemberg (reach 146,290). These three regions account for the largest share of the active audience.
What other brands do Parquetry fans also like?
Beyond Parquetry itself, the audience over-indexes on Real property (4.97×), Wir sind Helden (20×), Florence and the Machine (16.45×), and Tagesschau (2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Parquetry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.